Archive for the ‘Topsy Turvy’ Category

QVC PR Department Lands Two Puff Pieces On Vendors In Philly Inquirer

April 4, 2010

Looks like QVC has a special “in” at The Philadelphia Inquirer. Within the span of a few days, the paper has done two features — or what in the newsroom are usually called “puff pieces,” or worse — on two QVC vendors.

Sunday there’s a lengthy story on QVC’s Topsy Turvy tomato planters and their “folksy inventor,” Bill Felknor.

It’s just like it sounds, folks. The hanging tomatoes grow from the bottom of planters that have soil in them, and you water them from the top.

But this Friday, The Inquirer did a feature on QVC’s resident inventor, Lori Greiner.

The Inquirer says that Felknor’s upside-down tomatoes are top sellers, and the story has a news hook.

Four new Topsy Turvy planters are coming out this year, “including ones for strawberries and hot peppers. Later this year comes a Topsy ‘patio terrace,’ comprising six plastic plant-platforms on a stand,” The Inquirer said, proud of its scoop.

“Where will it end?” the once-venerable paper then asks.

When indeed.

One thing is clear: Someone in the QVC PR department woke up.

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