In the on-air promo, DeGeneres says says become obsessed with QVC.
“I can’t stop,” she says. “If you could only see the Diamonique ankle bracelet I’m wearing.”
DeGeneres ends the spot pretending to be on the phone with QVC, saying, “I’d like to order the Joan Rivers bee pin and a set of pans.”
Monday QVC put a press release on the blonde comedian’s return to QVC to unveil the latest additions to her holistic pet care collection. The 12-time Emmy Award winner and “ardent animal lover,” as QVC calls her, is scheduled to appear live from the set of “The Ellen DeGeneres Show” in Los Angeles at 9 p.m. to hawk products from her HALO, Purely for Pets line.
As in her promo, DeGeneres good-naturedly mocked QVC in her press release statements, too.
“I’m so happy to return to QVC for a couple of reasons,” DeGeneres said. “For one, I want as many people as possible to know about the health benefits of feeding their animals HALO. Secondly, there is a Joan Rivers turquoise necklace that I have my eye on and I’m hoping they’ll give me the employee discount.”
DeGeneres’s natural line includes a variety of food choices, supplements and treats for dogs and cats, as well as a stain and odor remover kit, with prices ranging from $20 to $40. “Each product was created with the belief that good nutrition is the single most important factor in a holistic approach to wellness,” the press release says.
“We are thrilled to welcome Ellen back to QVC,” Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement. “Her unique line of wholesome products has really resonated with our customers, who clearly want to provide a healthy lifestyle for their pets.”
HALO, Purely for Pets products are made with natural ingredients, including butcher-quality chicken, eggs, carrots, flaxseed, green peas, barley, sweet potatoes and cranberries, to provide pet owners with wholesome, healthy products to enhance the overall wellness of their pets.