Archive for the ‘Doug Howe’ Category

QVC Is Going Green For Earth Day, With Danny Seo And A ‘Brand Ambassdor’

April 19, 2010

Danny Seo

QVC will commemorate the 40th anniversary of Earth Day Thursday with 24 hours of “unique ideas” — in other words, merchandise — to “help its customers live a little greener,” the home shopping channel said.

And HSN has Earth Day festivities planned, too. It will have shows featuring Earth Footwear and “Go Green With Your Garden.”

QVC claims it’s going to be featuring green products and advice to help its customers save energy and money. So-called environmental lifestyle expert Danny Seo is scheduled to make his QVC debut. The network will also premiere the Portico Natural Bed and Bath home collection.

“There’s no better time to celebrate Mother Earth and evaluate the environmental footprint each of us is leaving on the planet,” Doug Howe, QVC’s executive vice president of strategic multichannel planning and merchandising, said in a canned statement.

“QVC’s Earth Day programming will show our customers just how easy it is to adopt simple changes that will make a big impact in the long-term,” Howe said. “We hope our customers embrace some of the solutions and ideas we are planning to offer in the hopes that it will encourage a more sustainable way of living.”

Seo, green expert for CBS’s “The Early Show” and author of the nationally syndicated column “Do Just One Thing,” will share tips and advice on how to live “simply green.”

Seo and QVC want you to buy their compact shopping bags that can fit into your pocket, like Baggu Set of Six Reusable Shopper Bags by Danny Seo (QVC Item No. F08744). The bags are strong enough to hold up to 50 pounds of groceries.

QVC is also scheduled to premiere Portico Natural Bed and Bath, an assortment of 100 percent organic linens, towels and bedroom accents, which will be presented by Summer Rayne Oakes, a “Portico brand ambassador,” model and activist.

“Brand ambassador?” No comment.

QVC will also be selling Earth Smart Jewelry, made out of recycled sterling silver.

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News Flash: Philadelphia Inquirer Discovers That QVC Sells More Than Cubic Zirconia

February 14, 2010

The Philadelphia Inquirer Sunday broke the big scoop that high-end designers have made their way to QVC because of its “sales clout.” Yes, the consumer press finally got a clue.

We did a huge blog on that topic for Thanksgiving, and have written many other blogs about why big-name designers like Badgley Mischka, Vivienne Tam, Robert Lee Morris, Judith Ripka and Stephen Dweck — whose wares can be found at shops like Neiman Marcus — now have lines for QVC and HSN.

The story, by Inquirer fashion writer Elizabeth Wellington, is headlined “Fashion Fete’s Eyes on QVC: Sales Clout Turns Heads in New York.”

The story talks about QVC telecasting live from Fashion Week in Manhattan again this year, and how “the seller people used to go to for Grandma’s holiday sweater” is now “a major industry player” in the fashion world.

That’s because designers have discovered a rather simple fact, one that snobs who look down their nose at home shopping channels, have yet to grasp: You can make a hell of a lot more money selling thousands of items an hour on QVC than selling just a few costly items in a brick-and-mortar store.

The story quotes Doug Howe, QVC’s chief merchandising officer, as well as the QVC vendors celebrity makeup artist Mally Roncal and fashion designer Bradley Bayou.

Roncal told the Inquirer she once sold 20,000 eyeliners in eight minutes on QVC (we use her mascara).

Bayou is quoted as saying he was skeptical when QVC first approached him. He hopped on board.

“When you show couture, you sell maybe 10 to 20 pieces (a season), but when you show on QVC, you can sell 1,000 pieces in an hour,” Bayou told the Inquirer.

The newspaper also reported that QVC rival HSN, those sly pusses, will have a breakfast in New York to show off its new spring fashions in a couple of weeks.