Archive for the ‘Jill Braff’ Category

Ta-Da: HSN Rolls Out HSN Arcade, A Gaming Portal

June 1, 2011

HSN is playing games with us.

Wednesday it launched what it called a “new platform (that) will allow people to play their favorite games online while simultaneously watching HSN streaming live in HD, viewing the item currently on-air and quickly shopping the last 15 items aired…all on one screen. In addition, HSN Arcade will integrate with Facebook to allow players to easily share their scores and achievements with their Facebook friends.”

Got that?

HSN Arcade is an e-commerce channel that uses “gamification” — a new word on us– by connecting unique products with gameplay, including the Today’s Special.

Players can apparently win prizes, including the Today’s Special product or a gift card, by being the fastest to complete the daily “Today’s Special Jigsaw Puzzle” and receiving the best score. People will also be able to participate in tournaments with HSN’s celebrity guests, hosts and other players for the opportunity to win other prizes, such as gift cards and products. Winners can be revealed in real time on TV, online and mobile.

“The launch of HSN Arcade is a strategic move to further differentiate the HSN shopping experience…by combining what people currently do online more than any other activities: shopping, gaming and sharing,” Jill Braff, HSN’s executive vice president of digital commerce, said in a canned statement. “We are also excited to be using Facebook integration to allow players to post their achievements and their favorite HSN products seamlessly to their Facebook wall. Other sites have game arenas, but only HSN marries content and commerce in such an innovative way.”

The combination of shopping, social and gaming taps into customer behavior, HSN said in a press release Tuesday.

According to a Newzoo (say what?) survey, currently more than 140 million people play casual games online, which represents 66 percent of the U.S. online population.

“The addition of this platform to HSN’s highly trafficked site and loyal customer base will extend HSN.com as an online destination ” — or so the No. 2 home shopping network hopes. .

HSN Arcade will host 25 games, including the Today’s Special Jigsaw Puzzle and Lights! Camera! Subtraction! (featuring HSN’s celebrities), as well as Crossword Puzzles, Word Search, Mahjongg, Sudoku, Treasure Hunt, Blackjack and more. The games are free to play. The experience will be further enhanced with the ability to share games, leaderboard rankings, badges and scores with friends using Facebook integration.

HSN partnered with entertainment agency WME to help frame the gaming opportunity with external vendors and serve in a strategic role in evaluating proposals. Arkadium, a leading provider of game solutions, was selected to develop HSN Arcade. Additional games will be created and launched based on feedback and demand from people.

HSN Names Jill Braff Executive Vice President Of Digital Commerce

February 2, 2011

HSN Tuesday appointed Jill Braff executive vice president of digital commerce, effective Feb. 7.

Braff will report directly to HSN CEO Mindy Grossman.

In her new position, Braff will oversee HSN’s existing e-commerce, mobile and social media platforms. In addition, she will manage the development and implementation of new multi-platform initiatives. HSN’s e-commerce, digital marketing, merchandising and advanced services teams will report to Braff.

“Jill’s appointment underscores HSN’s commitment to further advancing our e-commerce platform and continuing to elevate the company’s position at the forefront of transactional innovation,” Grossman said in a canned statement. “A results-driven media executive with experience in consumer entertainment and emerging technologies for publicly traded companies, Jill will help expand HSN’s reach to customers both online and on-the-go.”

Prior to joining HSN, Braff was CEO and president of Scrapblog, a photo social-media website with more than 2.5 million registered users. Previously, she spent six years as the senior vice president of global publishing for Glu Mobile (GLUU), a leading mobile game publisher. She has also held positions at Ancestry.com, The Learning Company/Mattel Interactive, Sega of America and Nintendo of America.

Braff has received several awards and accolades throughout her career, including Top 10 Women in Wireless by Fierce Wireless (2009), Top 50 Women in Mobile Content by Mobile Entertainment (2009) and 40 Most Influential People Under 40 in Silicon Valley by Silicon Valley Business Journal (2007).

She holds a Bachelor of Arts Degree in English from Colgate University.