Archive for the ‘Cricut Cake’ Category

We Promise Not To Call Her An Ex-Jailbird Again, So Can We Interview Martha Stewart About Her HSN Debut?

July 14, 2010

Martha, daughter of Nutley, has HSN given you our interview request yet?

HSN Wednesday released the details of Martha Stewart’s July 19 premiere on the home shopping network.

But we’ve got more important matters on our mind. We’re wondering what’s the status of our interview request with Stewart, who hails from a town we lived in for more than a dozen years: Nutley, N.J.

Maybe a week or so ago we got a general press advisory from HSN’s outside PR firm asking if we would like to interview Stewart. This was after we broke a story about her coming to HSN, and referred to her as “an ex-jailbird” in our headline. That was very childish of us, but it is the truth. But she had paid her debt to society.

Anyway, we put in our interview request back then. Still not a peep from HSN.

The press release Wednesday says that “the business impresario and lifestyle icon will bring her expertise to HSN during a special series of shows showcasing Martha Stewart Crafts products.”

Martha, as the press release refers to her, will also be introducing the Cricut Cake Martha Stewart Crafts Edition, a cake decorating machine that you’ll never see in out kitchen. We haven’t even put our oven on since March, which was to cook a DiGiorno frozen pizza that our cheap date didn’t even want to pay for.

Stewart’s new machine, which is co-branded with Cricut Cake and Martha Stewart Crafts brands and has Martha Stewart-designed cartridges, will launch exclusively on HSN.

“Our Martha Stewart Crafts line is so innovative, that we have decided to partner with HSN to provide consumers with a new set of tools that will forever change the way they craft and create,” the icon herself said in a canned statement. “In addition, our new Martha Stewart Crafts Edition Cricut Cake machine will enable home cooks to transform the things they bake into works of art and wonder. I look forward to July 19 when we will present our unique products on HSN.”

Stewart, who once had a line on QVC, will be joined on-air on HSN will be Martha Stewart Living Omnimedia crafting expert Alex Perruzzi, who will help demonstrate the many creative items being presented throughout the day. Key items from the Martha Stewart Crafts line include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit.

Following Stewart’s debut in July, HSN will continue to offer customers valuable crafting tips and new innovations from her popular Martha Stewart Crafts line throughout the fall.

“We are thrilled to develop a long-term partnership with a lifestyle icon like Martha Stewart who is an inspiration to fans everywhere,” HSN CEO Mindy Grossman said in her canned statement. “We are confident Martha’s innovative products will resonate with a growing number of HSN customers who look to us as a crafting destination.”

Advertisements

We Don’t Bake, And Have A Mortgage, But Maybe You Can Use A $430 ‘Cake Cutter’ From HSN

April 9, 2010

We don't know how it works, but it's expensive

We’re still trying to figure out what the hell it is, and exactly what it does, but HSN will be debuting the Cricut Cake Personal Electronic Cutter April 14. It’s a cake decorating machine, we’re told, that will retail — for $430!

We’re not sure if that will be HSN’s price, but even if there’s a discount, we assume this thing will still be a couple of hundred bucks. Tell you what: We won’t be spending our unemployment check on that.

Here is what HSN saying on its Web site about the item, which will have an online preview April 12.

“From the people who brought you the Gypsy and turned the world of scrapbooking on its head, comes the Cricut Cake Personal Electronic Cutter. Launching exclusively at HSN, this design system is specifically for decorating cakes, cupcakes, cookies and confections – making crafting sweeter than ever!”

Made by Provo Craft, this new device can be used by bakers and crafters. It will launch as HSN’s Today’s Special April 14, and it ain’t cheap.

The HSN-exclusive bundle includes the Cricut Cake, a 12×12 food safe mat, cartridge skirt, cleaning brush, blade cleaning basket, Cake Basics cartridge, the Elegant Cake cartridge as well as icing sheets.

“The bundle will retail for $429.95,” HSN says in its press release, begging the question of what the home shopping network will sell if for.

“We are excited to partner with Provo Craft to introduce Cricut Cake and reinforce our strategy of offering culinary crafters everywhere innovative and unique products,” Nancy Caplan, HSN’s senior vice president of merchandising, said in a canned statement. “Provo Craft represents the quality and innovation that customers have come to expect from HSN and the launch of this exciting new decorating device upholds that tradition.”

The Cricut Cake is an electronic cutter designed to cut gum paste, fondant and other edible materials. Accompanied by the Cricut Cake Basics cartridge, featuring hundreds of images for cake decorating, the Cricut Cake is designed to work with pre-existing Cricut cartridges as well as Provo Craft’s Gypsy and Cricut Design Studio software. It’s good for “all culinary decorating occasions, including birthdays, graduations, weddings and holidays,” we’re told.

The machine is similar in design to the existing Cricut cutting machine; however, specific modifications have been made; stainless steel dials, trim, cutting blade and roller, to make it safe for use with food. Additionally, the keypad features a full silicone cover to protect the screen and allow for easy clean-up.

“Launching new innovations like Cricut Cake on HSN gives us the perfect platform to educate, market and sell our products to a highly engaged consumer,” Provo Craft chief marketing officer Matt Wilburn said in a statement. “Our partnership has been a successful one and we look forward to introducing other exciting products with HSN in the future.”