We knew, and have written, that pop tart Mariah Carey was going to be doing more than just selling her CDs on HSN, that she also had a jewelry and shoe line planned, etc.
Well, with Carey making news with her pregnancy, HSN Friday decided it was the perfect time to announce all the details of the busty singer’s “lifestyle brand” and partnership with with the home shopping network.
Grammy-award winning artist Carey will be on HSN Nov. 29 to debut her products. That date is Cyber Monday, the Monday after Thanksgiving that always racks up huge online sales.
Mimi will be on HSN Cyber Monday
Carey has done an exclusive collection of jewelry (including butterflies, which we predicted) and footwear for HSN, as well as a limited-edition fragrance.
This go-around of products follows the recent introduction of Carey’s holiday album “Merry Christmas II You,” which premiered on HSN Oct. 20 as part of an exclusive CD/DVD bundle and will also be available on HSN throughout the holiday season.
And here’s the canned statement that we are supposed to believe is from Carey, not a PR person.
“I am always eager to push my creativity into new directions,” Carey said. “After meeting Mindy Grossman, I jumped at the opportunity to develop my own collection of shoes and baubles, and to enhance my fragrance offering.”
And here is HSN CEO Grossman’s canned response.
“We are thrilled to launch on HSN a lifestyle brand that captures Mariah’s creative sensibility as well as the different facets of her life,” Grossman said. “From the moment we met her, there was a great connection and a shared passion for beautiful products and entertaining experiences. This lifestyle collection is a reflection of her unique personal style.”
Here’s the description of Carey’s items from her premiere collection straight from the release:
Jewelry: Stylish with a feminine flair, Mariah’s intricate jewelry designs speak to her love of pave detailing and colorful stone accents. Highlights include a pave-set initial pendant that hangs from a delicate stone-by-the-yard chain and crystal accented, butterfly earrings, available in pink or blue hues. Prices range from approximately $39.99 to $199.95.
Footwear: In an assortment of colors and unique design styles, Mariah’s footwear collection includes rhinestone encrusted sandals and quilted winter boots. Other highlights are right on trend for the season, including the suede peep-toe boot with a platform wedge and the fur trimmed booties. Prices range from approximately $69.90 to $199.90.
Limited Edition Fragrance: Mariah will offer her successful Luscious Pink fragrance in a special limited edition bottle, exclusive to HSN customers. Additionally, 25 bottles of her Luscious Pink Deluxe Edition Parfum will feature exquisitely detailed, Swarovski Elements crystal-studded butterfly caps, packaged in a gold cosmetic case and available for $275. Each of these 25 treasured keepsakes will contain a personal note from Mariah herself and will be available on a first-come basis.
CD/DVD Bundle: Mariah’s highly anticipated holiday album, Merry Christmas II You, will be bundled with a 30-minute exclusive DVD. Merry Christmas II You contains original material and holiday classics, including a re-record of Mariah Carey’s original self-penned #1 Christmas classic “All I Want for Christmas is You,” as well as her new single “Oh Santa.” The DVD will feature exclusive behind-the-scenes footage of Mariah recording her second Christmas album, candid interviews and never-before-seen personal photos and festive Christmas videos. Price of the CD/DVD bundle is $14.95
Carey is currently scheduled to appear on HSN on Nov. 29 at 12 a.m., 1 a.m., 8 a.m., 11 a.m., 2 p.m., 5 p.m., 9 p.m. and 10 p.m.