Archive for the ‘"The Early Show"’ Category

QVC Is Going Green For Earth Day, With Danny Seo And A ‘Brand Ambassdor’

April 19, 2010

Danny Seo

QVC will commemorate the 40th anniversary of Earth Day Thursday with 24 hours of “unique ideas” — in other words, merchandise — to “help its customers live a little greener,” the home shopping channel said.

And HSN has Earth Day festivities planned, too. It will have shows featuring Earth Footwear and “Go Green With Your Garden.”

QVC claims it’s going to be featuring green products and advice to help its customers save energy and money. So-called environmental lifestyle expert Danny Seo is scheduled to make his QVC debut. The network will also premiere the Portico Natural Bed and Bath home collection.

“There’s no better time to celebrate Mother Earth and evaluate the environmental footprint each of us is leaving on the planet,” Doug Howe, QVC’s executive vice president of strategic multichannel planning and merchandising, said in a canned statement.

“QVC’s Earth Day programming will show our customers just how easy it is to adopt simple changes that will make a big impact in the long-term,” Howe said. “We hope our customers embrace some of the solutions and ideas we are planning to offer in the hopes that it will encourage a more sustainable way of living.”

Seo, green expert for CBS’s “The Early Show” and author of the nationally syndicated column “Do Just One Thing,” will share tips and advice on how to live “simply green.”

Seo and QVC want you to buy their compact shopping bags that can fit into your pocket, like Baggu Set of Six Reusable Shopper Bags by Danny Seo (QVC Item No. F08744). The bags are strong enough to hold up to 50 pounds of groceries.

QVC is also scheduled to premiere Portico Natural Bed and Bath, an assortment of 100 percent organic linens, towels and bedroom accents, which will be presented by Summer Rayne Oakes, a “Portico brand ambassador,” model and activist.

“Brand ambassador?” No comment.

QVC will also be selling Earth Smart Jewelry, made out of recycled sterling silver.

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