Well, luxury jewelry designer Sonia Bitton is back on ShopNBC — selling a line that’s in sterlng silver and cubic zirconia!
French Bitton, who once brought ShopNBC glorious pieces that were thousands of dollars — with high grade diamonds and set in gold — now has the Sonia Bitton for Brilliante Collection on the No. 3 home shopping network.
Brilliante is ShopNBC’s simulated diamond line, i.e. cubic zirconia, the item that gave home shopping a bad rap. QVC’s brand name for this fake bling is Diamonique, while HSN calls its Absolute.
Exiled ShopNBC host Charla Rines was a huge fan of Bitton’s work, and always wore one of her huge diamond rings on-air.
But when Rines got the boot in January, Bitton became MIA from ShopNBC, too. We believe Rines was working with Bitton at an Australian home shopping channel for a bit earlier this year.
This is all part of the de-evolution of ShopNBC, which once targeted affluent customsers with high-end jewelry.