Archive for the ‘Sonia Bitton’ Category

High-End Jewelry Designer Sonia Bitton Returns To ShopNBC — Hawking Cubic Zirconia

June 28, 2010

Well, luxury jewelry designer Sonia Bitton is back on ShopNBC — selling a line that’s in sterlng silver and cubic zirconia!

French Bitton, who once brought ShopNBC glorious pieces that were thousands of dollars — with high grade diamonds and set in gold — now has the Sonia Bitton for Brilliante Collection on the No. 3 home shopping network.

Brilliante is ShopNBC’s simulated diamond line, i.e. cubic zirconia, the item that gave home shopping a bad rap. QVC’s brand name for this fake bling is Diamonique, while HSN calls its Absolute.

Exiled ShopNBC host Charla Rines was a huge fan of Bitton’s work, and always wore one of her huge diamond rings on-air.

But when Rines got the boot in January, Bitton became MIA from ShopNBC, too. We believe Rines was working with Bitton at an Australian home shopping channel for a bit earlier this year.

This is all part of the de-evolution of ShopNBC, which once targeted affluent customsers with high-end jewelry.

Ex-ShopNBC Host Charla Rines Has Been Down Under, And Says She’s Weighing Her Options

February 22, 2010

Charla Rines has been on TV in Australia

Charla Rines is alive and well, and has been in Australia, she tells us.

In an e-mail Sunday, Rines said, “Hello Homeshoppingista! I’m exploring several options right now. I was in Australia earlier this month representing Sonia Bitton’s product at TVSN. It was delightful!”

TVSN is a home shopping channel in Australia. And Sonia Bitton is a former ShopNBC vendor who used to sell very high-end diamond jewelry on the No. 3 U.S. home shopping channel.

Rines, a veteran ShopNBC host, was abruptly let go in January. Since then, there have been more than 30 angry posts on the blog we did about her exit. Charla’s fans are furious at ShopNBC, claim the network has gone downhill and that they will no longer be buying goods on it.

Charla, we hope to see you back again on U.S. TV soon, too.