We check QVC’s Web site “Media” section several times every day, and this press release was not up there until this afternoon today, Valentine’s Day. Note that it is dated Feb. 12. And it’s a good story.
QVC has put together a nice roster of TV home design stars — Tracy Hutson of ABC’s “Extreme Home Makeover: Home Edition,” Genevieve Gorder of HGTV’s “Design Star” and “Dear Genevieve,” and nut case Jeff Lewis of Bravo’s “Flipping Out” — to do home collections for it. Those shows will start debuting this week.
We have a cold, and our head feels like it’s going to fall off and our nose is as red as a valentine, so read the release yourself, pretty please. Here it is, verbatim:
Television’s Hottest Design Stars Team Up with QVC to Launch Exciting Collections
West Chester, Pa. (February 12, 2010) – Talk about a real channel changer! Three of television’s top home designers – Tracy Hutson, Genevieve Gorder and Jeff Lewis – are joining forces with QVC to unveil home collections throughout the month of February.
“Extreme Home Makeover: Home Edition” ’s Hutson is scheduled to kick off the series Tuesday, February 16 at 1 PM (ET) followed by Gorder, HGTV Design Star and “Dear Genevieve” designer/host, on Friday, February 19 at 10 PM (ET). Rounding out QVC’s month of debuts is real estate expert and “Flipping Out” star Lewis, who is scheduled to introduce his home collection line on Monday, February 22 at 1 AM (ET).
Featuring an eclectic assortment of home décor, bedding, and accent pieces, these exciting new collections were created especially for QVC to offer distinct design solutions for any living space. From modern accents and bright, bold accessories to understated bedding and décor, QVC’s new designer collections allow shoppers to update their homes without breaking the bank.
Tracy Hutson Love Where You Live
As one of the stars of “Extreme Home Makeover: Home Edition,” Hutson knows first-hand the effect that a living space can have on a family. Dedicating her career to helping others beautify their homes, Hutson is now taking her makeover mission even further as she unveils her first home collection. Tracy Hutson Love Where You Live will offer bold, vibrant pieces that include oversize pillows, fashionable throws and whimsical home accent pieces. Created especially for QVC, the line will range in price from approximately $32.00 to $210.00.
Genevieve Gorder Home Designs
Gorder, whose unmistakable enthusiasm and intimate approach to design have made her one of America’s favorite interior designers, has applied her soulful and eclectic style to the Genevieve Gorder Home Designs collection. Featuring exquisite bedding and accent pieces that range from duvets and throw pillows to vases and storage items, her line is perfect for reinventing the bedroom or simply updating it with a few, beautiful pieces. Genevieve Gorder Home Designs, which was created especially for QVC,will be priced from $26.00 to $160.00.
Jeff Lewis Home Designs
Real estate and design expert Lewis has helped millions realize their homes’ potential thanks to his hit show “Flipping Out.” Currently in his fourth season, Lewis is now expanding his reach to include the Jeff Lewis Home Designs line, which he created especially for QVC. Embodying a more masculine element, Lewis’ collection will feature a rich color palette of dark browns and light blues and feature a variety of pieces, including accent tables, rugs, lamps and even bedding. The collection will range in price from approximately $40.00 to $190.00.