Posts Tagged ‘Bill Brand’

HSN To Host Product Search At CES

December 20, 2016

When we worked for a trade publication that covered the cable TV industry, for several years every January we attended the Consumer Electronics Show in Las Vegas. We dreaded it.

You need a Segway to traverse the huge convention center in Vegas, the press room was stuffed to the gills with ink-stained wretches, and your hotel was usually a million miles away from the action, in a town where 200,000 attendees are all trying to catch cabs.

So we read with glee on Monday HSN’s press release about it hosting an event t the show, which we no longer attend.

The No. 2 home shopping network said it was “tapping into the incredible network of entrepreneurs that attend CES in Las Vegas each year,” partnering with Flex, “the Sketch-to-Scale solutions provider that designs and builds intelligent products for a connected world,” to host a search allowing entrepreneurs to present their products and develop a manufacturing partnership with Flex.

Building on its existing American Dreams initiative, HSN is organizing a judging session to identify new consumer products that surface every year at CES, for subsequent introduction to HSN’s national audience.

“With HSN’s American Dreams, we have built an incredibly successful platform for entrepreneurs to launch their products, while telling their stories and connecting with customers directly across our TV, digital and mobile channels,” HSN President Bill Brand said in a canned statement.

“We are looking forward to leveraging the incredible network of entrepreneurs that attend CES each year to uncover innovative, new tech brands and introduce them to HSN.”

The panel will review the entrepreneurs from scores of entries submitted in the weeks leading up to CES 2017. Each entrepreneur will have five minutes to showcase his or her products during a two-hour block before a panel of retail, design, manufacturing and consumer technology executives.

In addition to Brand, the judging panel will include: Randi Zuckerberg, Angel Investor, author and host of Dot Complicated on SiriusXM; Mike Dennison, president, Consumer Technologies Group, Flex; Steven Heintz, vice president of design and engineering, Flex; Ryan Ross, HSN’s executive vice resident of marketing and digital commerce; Adam Freeman, host of HSN’s “The Monday Night Show with Adam Freeman; Dara Trujillo, HSN’s vice president of new business merchandising and development; and several other HSN execs.

CES 2017 exhibitors and the public are invited to present their product to the judges Jan. 6.

Entrepreneurs interested in presenting their product can email AmericanDreams@hsn.com to pre-register. The event will take place from 6 p.m. to 8 p.m. at The Venetian Hotel, Bellini 2006 Ballroom, 3355 S Las Vegas Blvd., Las Vegas.

HSN Is ‘Trolling’ With DreamWorks For New Film

October 5, 2016

HSN has cooked up yet another one of its million-pronged, multi-leveled marketing partnerships with a Hollywood movie studio for a coming flick, this time with DreamWorks and “Trolls.”

The No. 2 home shopping network announced the news on Wednesday, and the press release caught our eye because HSN vendor and celebrity chef Curtis Stone has a part in the movie. It is an animated film, opening on Nov. 4, so how does that work?

Here’s how, according to HSN: “Chef Curtis Stone is the voice of a character in the movie, and HSN will be featuring exclusive behind-the-scenes clips of him filming for his role.”

The real deal is that the home shopping channel will be offering merchandise inspired by “Trolls.”

“We are thrilled to be partnering with DreamWorks Animation for the ‘Trolls’ movie, leveraging the fun themes, colors and elements in the film to infuse new and unique products into our assortment,” our buddy Bill Brand, HSN’s president, said in a canned statement.

“We are creating an immersive shopping experience on our TV, mobile and digital platforms, and cannot wait for Poppy and Branch to make their HSN debut.”

Here’s what the press reelase says, although we’re still not sure how this will work.

DreamWorks animators have developed custom animation to introduce characters from the film into HSN’s movie event, which includes TROLLS programming incorporated over five days leading up to the premiere; specifically, during the Monday Night Show with Adam Freeman (Monday, October 31st, 7-9pm), The Beauty Report with Amy Morrison (Thursday, November 3rd, 7-9pm), The List with Colleen Lopez (Thursday, November 3rd, 9-11pm) and Curtis Stone programming (Wednesday, November 9-10th).

“While I’m by no means an actor, it was good fun to sneak out of the kitchen quickly to read my line at the DreamWorks Studio in Universal City,” Stone chimed in with his canned statement.

“What I can reveal now is that I play a hardworking chef named Todd with a hankering for Troll-cuisine! I’m pumped to check out the movie with my kids soon. Starring in a movie – albeit a small role – is definitely a first for me.”

HSN has “collaborated with its designers to create a collection of products that bring the film to life, partnering with DreamWorks to ensure accuracy in character depictions and color ways,” the press release says.

The collection will included items from Adrienne Landau, Danielle Nicole, NeNe Leakes, Curtis Stone, Prai, Deborah Lippmann and Too Faced.

Serena Williams’ Fashion Show Streams In With HSN

September 9, 2016

HSN is pulling out all the stops with its live-streaming of tennis queen Serena Williams’ fashion show next Monday.

Not only will you be able to get a 360-degree view of the festivities from Manhattan, but you will be able to order — in live time — items featured in the show.

This shindig will also include jewelry from Serena’s collaboration with HSN’s Diamonds Unleashed collection, which we can’t wait to see.

You can also shop early.

http://www.hsn.com/shop/serena-williams/6590

Our leg is getting tired, so here is the press release.

HSN and Tennis Great Serena Williams Return to New York Fashion Week to Present Serena Williams Signature Statement Fall Collection at KIA STYLE360

– HSN Will Offer Fans Unparalleled Virtual Reality Experience for Watching and Shopping the Show via the HSN Mobile App –

– Custom Pieces from Esteemed Jewelry Designer Kara Ross to be featured on Runway Models: The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection –

NEW YORK, Sept. 01, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer, HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman, Serena Williams are returning to KIA STYLE360 New York Fashion Week on Monday, September 12, 2016 to present Serena’s Fall Signature Statement Collection. The DIAMONDS UNLEASHED for SERENA WILLIAMS exclusive collection will also be unveiled on the runway accompanying Serena Williams’ new fall collection.

Adding to the excitement, HSN will offer an unparalleled viewing and shopping experience, allowing customers to watch and purchase items from the show at home using virtual reality technology. HSN, which continues to transform the way designers bring their collections to market, will give viewers at home front row access, offering a 360-degree view of the show from HSN’s handset and tablet apps.

“I’m eager to share with my fans, this season’s collection; it’s truly been a labor of love,” said Serena Williams. “From the high-end couture pieces, to the everyday casual apparel, this collection embodies my definition of style.”

“We’re excited to present live from New York Fashion Week, Serena Williams Signature Statement Fall Collection,” said Bill Brand, President of HSN. “This year’s live 360-degree view of the show, paired with the ability for customers to immediately shop all of the runway looks, will provide viewers with an unrivaled retail & entertainment experience.”

The Fall collection embodies Novel Romance: a modern statement on classic knit dressing with a focus on a variety of textures including cables, ribs and heather effects. The result is a sophisticated and sexy collection that is modern and powerful, yet undeniably feminine.

Also featured at the show is Serena’s trend forward jewelry collection in collaboration with world-renowned jewelry designer, Kara Ross. The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection consists of goldtone, silvertone and hematite, bronze-plated pieces such as a diamond accent bangle, a diamond accent knuckle corset ring and a double band choker, all designed exclusively in partnership with CanadaMark, Dominion Diamonds Corp.

Serena, who is one of DIAMONDS UNLEASHED’S distinguished brand ambassadors, worked in tandem with Kara Ross to create a collection that inspires women’s empowerment and supports the next generation of women.

“I had a great time developing the collection with Serena Williams. She is bold and not afraid to take risks, and the DIAMONDS UNLEASHED for Serena Williams collection encompasses this perfectly. Authentically beautiful, statement accessories that can be worn every day or for special occasions, the collection is sleek and polished and for the woman who knows exactly what she likes. Serena is beautiful, strong, multi-faceted and brilliant- all of the qualities found in a strong woman- and a diamond from DIAMONDS UNLEASHED,” said Kara Ross, Founder of DIAMONDS UNLEASHED

All runway looks will be available immediately on HSN.com, including jewelry from Kara Ross and footwear from Charles David, Sam Edelman, Vince Camuto, and more.

Serena’s latest line will include 42 pieces, such as Faux Shearling Coats, Sweater Knits, and a Limited Quantity Couture Collection. Price points start at $29.90 for a Belt to $699.90 for a Dramatic Lace Dress (part of the couture collection). Serena’s Fall Signature Statement Collection will offer quality fashion at an affordable price point.

The Serena Williams Signature Statement Collection Fashion Show will take place on Monday, September 12th at 3:00 pm at KIA STYLE360 located at 639 West 46th Street. The live stream, “Serena Williams Front Row Event” will begin at 2:45pm EST on all of HSN’s digital platforms.

HSN, Good Housekeeping Team On Entrepreneur Hunt

June 24, 2016

HSN has found another partner for its “American Dreams” initiative, the hunt to find the nation’s next great entrepreneur: Good Housekeeping magazine.

The chosen entrepreneur will be featured on the home shopping network to introduce their brand and in the magazine, reaching its 25-plus million readers.

The winner will also have the chance to have their product tested in the Good Housekeeping Institute, for the opportunity to receive the Good Housekeeping Seal for one year.

The seal, introduced in 1909, “is among the most recognized consumer icons in the world and is also backed by a limited warranty that provides a replacement or refund for up to $2,000 if a product proves defective within two years of purchase,” according to HSN’s press release Thursday.

We didn’t know about that guarantee!

“HSN’s has a long legacy of cultivating entrepreneurs and introducing innovative products,” our buddy, HSN President Bill Brand, said in a canned statement.

“Our customers look to us as a trusted source for discovering compelling new products, and the partnership with Good Housekeeping will allow us to further our reach. We know there is a strong synergy between HSN’s customers and Good Housekeeping’s readers, and we can’t wait to leverage our audiences to uncover solution-driven products.”

The collaboration will culminate at the end of August when 100 finalists will descend on HSN’s St. Petersburg headquarters for three days of judging and finalist selections by an executive panel of industry professionals.

Ten finalists will be selected in September and be featured in the December issue of Good Housekeeping, on newsstands Nov. 15. The public will be invited to vote on their favorite product beginning Nov. 16, and those votes will be taken into consideration in choosing the final winner.

HSN and Good Housekeeping will partner in determining the winner based on ingenuity, quality and public response of the product. The winner will also appear in Good Housekeeping’s April 2017 issue and will be invited to sell their product on-air at HSN following the issue’s release.

“Readers come to Good Housekeeping for the lowdown on the latest technologies and innovations,” said Jane Francisco, Good Housekeeping’s editor-in-chief.

“When they see the GH Seal, they know that product has been rigorously tested and vetted by a team of expert scientists and engineers — giving them confidence in their purchase. Over the past 130 years, it has never offered an opportunity to entrepreneurs in this capacity and we are thrilled to see all these talented inventors present.”

The Wrap On HSN’s ‘Looking Glass’ Event

May 25, 2016

It’s Wednesday, and HSN just kicked off the second day of its “Alice Through the Looking Glass” event, featuring merchandise inspired by the new Disney film.

The Wrap, a website that covers the business of Hollywood, just did a story where it interviewed HSN honcho Bill Brand about the event.

How Disney Is Using HSN to Sell ‘Alice Through the Looking Glass’

The article points out that the movie, starring Johnny Depp as the Mad Hatter, has received meh reviews. But Brand claims that won’t put a crimp on “Looking Glass” goods on HSN.

We’ve already said we’ve already said that we’ve been creeped out by trailers for the movies. And we just read a story, which claimed that movies such as “Alice” and “Maleficent” are basically ruining fairy tales for kids with their dark, adult takes on these tales.

We agree.

HSN Is Falling Through The Looking Glass With Alice

April 30, 2016

We went to the movies for our birthday on Thursday and saw a trailer for Tim Burton’s “Alice Through The Looking Glass.” The film has marvelous visual effects, and a rather creepy-looking Johnny Depp.

To be frank, the whole movie seemed a little creepy. Little did we know at the time that HSN has a super-duper event coming up in partnership with the flick.

We’re just posting the detailed press release, because we are itching to blog about the new documents that how much QVC honcho Mike George made last year. In a nutshell: a lot.

Here is the HSN press release:

HSN Will Launch Its Largest Ever Movie Event Spanning Across Three Days, Capturing the Essence of the Disney’s Alice Through the Looking Glass Film

Supermodel Miranda Kerr, Academy Award©-winning Costume Designer Colleen Atwood, Hat Designer Patricia Underwood and Fashion Expert Giuliana Rancic, Design Collections for HSN, that take inspiration from the Disney Film

ST. PETERSBURG, Fla., April 28, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer HSN announced today an innovative marketing collaboration with Disney for the release of its all-new fantasy adventure movie Alice Through the Looking Glass. The collaboration brings curated capsule collections by top designers including Miranda Kerr, Colleen Atwood, Patricia Underwood, Giuliana Rancic, Jeffrey Banks and more, across home, culinary, fashion, footwear, jewelry, accessories and beauty. The assortment will be available as part of a collection of exclusive HSN items.

“We are thrilled to collaborate with Disney Studios for our largest movie event to date,” said Bill Brand, president of HSN. “Alice Through The Looking Glass marks our sixth Disney movie collaboration, where we have inspired our partners to design collections that creatively capture the themes of the film and bring the iconic story to life!”

HSN collaborated with designers and influencers to create products that bring life to the all-new spectacular adventure, a follow-up to 2010’s wildly successful Alice in Wonderland. Drawing inspiration from the rich colors in the film, HSN is launching collections across six different themes in the movie, including: Red Queen, a collection inspired by the villainous queen with items spanning different shades of red; Time, featuring time-themed pieces inspired by the newest character; Kingsleigh Trading Co., an Asian-inspired assortment representing the unique finds Alice encountered during her world travels; Witzend, a whimsical and colorful collection capturing the essence of garden parties and outdoor living; Discover Alice Through The Looking Glass, a collection by multiple designers inspired by various themes; and Victorian Romance, a romantic collection inspired by the White Queen, filled with beautiful cameos, pearls and lace.

“We are excited to be working once again with the talented team at HSN,” said Don Gross, VP, Global Marketing Partnerships, Promotions & Synergy. “The whimsy and originality of Alice Through the Looking Glass are brought to life through this fantastic retail collection, and the creative details and designs will surely appeal to movie fans.”

The event kicks off at 11 p.m. on May 23rd and continues through midnight on May 26th. This unique marketing program is a key component of HSN’s entertainment integration strategy, which drives engagement across all of HSN’s shopping platforms, including TV, digital and mobile.

From rich shades of red to gothic time-themed pieces inspired by a new character, Time, these capsule collections seamlessly transition from day to night, with items such as:

Handmade headpieces by hat designer Patricia Underwood;
Bone china tea sets and accessories by Miranda Kerr;
Time-inspired sandals and footwear by Vince Camuto;
Fantastical statement jewelry including necklaces, earrings, brooches, and hairpins by Heidi Daus, Amedeo and Roberto by RFM, Colleen Atwood;
Leather and sterling silver jewelry handmade in the USA by King Baby;
Hand painted character inspired hand bags by Sharif;
Detailed, novelty hand bags by Danielle Nicole;
Contemporary pieces including pants, jackets, flair dresses and coordinating sets by Giuliana Rancic and Nikki Poulos

HSN will bring Alice Through The Looking Glass into homes with beautiful bedding and home essentials from Madcap Cottage, Anna Griffin, Hutton Wilkinson and Jeffrey Banks, whose classic bedding set features inspirational details pulled from the movie as part of its design.

HSN CEO Mindy Grossman Received $4.9 Million In Comp Last Year

April 17, 2016

We’ve been so busy that we missed the fact that earlier this month HSN filed its proxy statement with the SEC, which includes the compensation that execs at the No. 2 home shopping network received last year.

http://www.hsni.com/secfiling.cfm?filingID=1434729-16-27&CIK=1434729

In the case of CEO Mindy Grossman, her comp was $4.9 million, just a hair less than in 2014. Her salary was $1.2 million the same as last year, and she also received stock awards and options.

COO and CFO Judy Schmeling took in $1.8 million in executive compensation in 2015, down from $2.1 million the prior year.

And Bill Brand, HSN president and chief marketing officer for HSN Inc., received executive compensation of $1.6 million, down from $1.9 million in 2014.

By way of comparison, under his new contract Mike George, president and CEO of QVC Inc., this year will be getting a base salary of $1.25 million — but that’s just his base.

The Dish On Martina McBride, Jennifer Nettles On HSN

April 16, 2016

We blogged about this several days ago, but here’s the official press release from HSN.

Big Machine Label Group & HSN Rock With Superstar Partnership

Long-Term Collaboration Kicks off with Two Big Machine Rocks Live Music Broadcast Specials from Iconic Female Vocalists Martina McBride (April 17) and Jennifer Nettles (April 26)

ST. PETERSBURG, Fla., April 14, 2016 (GLOBE NEWSWIRE) — Leading live content retailer HSN announced today an all-star partnership with one of the most successful independent labels in music — Big Machine Label Group. As part of the innovative long-term collaboration, GRAMMY Award® winning artists Martina McBride and Jennifer Nettles will each perform live from Nashville on HSN during two special Big Machine Rocks live events in advance of their upcoming album releases.

McBride will debut songs from Reckless for fans on HSN on April 17th at 11p.m. ET. Later in the month, Nettles will preview tracks from Playing with Fire (Big Machine Records) on April 26 at 11p.m. ET. Both concerts will be aired across all of HSN’s platforms — TV, online at HSN.com and mobile — and will give fans the opportunity to purchase exclusive CD bundles.

MARTINAMCBRIDE

“We are excited to collaborate with a visionary like Scott Borchetta and his team at Big Machine Label Group to re-energize the music program at HSN to create a unique and fun shopping experience,” said Bill Brand, President of HSN. “We know our customers love good music and a good story and Martina and Jennifer are two of the best storytellers in Nashville today. Our customers will love the exclusive, intimate, live music events we have planned when these talented artists take the stage.”

“Big Machine Label Group and HSN have very similar cultures in that we are both nimble and creative. That synergy is what has made the development of this project so exciting and a true collaboration,” said BMLG President and CEO Scott Borchetta. “HSN understands consumers at the highest level and we are proud to launch the Big Machine Rocks program with them.”

GMA’s Tory Johnson Bringing ‘Deals’ To HSN

February 5, 2016

Our sister is a fan of Tory Johnson, a “Good Morning America” contributor and host of the morning show’s “Deals & Steals” segment. Well, HSN announced Thursday that it is making Johnson part of its “family.”

Johnson will be bringing exclusive deals and new brands to HSN every month, starting Feb. 12 at 10 p.m., with the premiere of “Tory Johnson: Deal Hunter.”

“Leading ‘Deals & Steals’ on ‘Good Morning America’ allows me to connect with terrific business owners across the country,” Johnson said in a canned statement.

“I’m excited to introduce HSN viewers to my favorites. With an hour in primetime, it will be an honor to present phenomenal products at significant savings, along with sharing the stories and successes of the creators and entrepreneurs behind the scenes.”

According to the press release, Johnson will introduce HSN customers to brands across the jewelry, clothing, accessories and home categories, “negotiating exclusive deals at the lowest price on the market.”

Each deal will be available for a limited time following each of Johnson’s “Deal Hunter” shows.

“People across America have fallen in love with Tory through her ‘Deals & Steals’ segment on ‘Good Morning America’ and we are excited to be introducing her to our consumers as she sources new and innovative brands for HSN,” HSN President Bill Brand said in his canned statement. “We can’t wait to give our consumers exclusive access to Tory’s style and eye for innovation.”

HSN Goes ‘Kung Fu’ Fighting With Pandas

January 27, 2016

HSN has cooked up yet another partnership tied to a theatrical release, this time with DreamWorks Animation for “Kung Fu Panda 3,” which debuts Friday.

DreamWorks animators have developed “exclusive custom animation to introduce characters from the film into HSN’s movie event, which includes 10 hours of dedicated ‘Kung Fu Panda 3’ programming throughout the week leading up to the film’s release,” the home shopping network said in a press release Tuesday.

That includes insertions in Ming Tsai programming on Wednesday; “The Beauty Report with Amy Morrison” on Thursday; and “The List with Colleen Lopez,” also on Thursday.

The collaboration features a variety of products from the jewelry, beauty, apparel, accessories, electronics and culinary categories, featuring merchandise from HSN vendors and brands Iris Apfel, Heidi Daus, Korres, Prai, Martino Cartier, Peace Love World, Diane Gilman and Danielle Nicole.

In addition, Tsai is the voice of a character in the movie, HSN said.

The collection incorporates movie-related themes such as jade, food, black and white and Chinese artwork. Additionally the HSN Arcade is featuring four “Kung Fu Panda 3”-themed games.

“Storytelling is at the core of what we do at HSN and ‘Kung Fu Panda 3’ is yet another opportunity to infuse a bit of fun into our product assortment and programming as part of our ongoing entertainment strategy,” HSN President Bill Brand said in a canned statement.

“We are excited to collaborate with DreamWorks Animation for this entertaining and engaging film and cannot wait for Po and Mei Mei to make their HSN debut this week.”