ShopNBC Wednesday named QVC veteran Annette Repasch vice president of soft lines, effective May 2. Soft lines? What the heck!
She will report directly to ShopNBC president Bob Ayd.
We don’t have a photo of her or of the other exec that ShopNBC appointed this week. Apparently the No. 3 home shopping network is not springing for head shots these days.
In her new role, Repasch will oversee merchandising strategy and product development for the categories of Jewelry & Watches, Health &Beauty, and Fashion & Accessories.
Repasch at one point in her career did a seven-year gig at QVC. She is joining ShopNBC from Stages Stores, where she served as senior vice president and general merchandise manager (GMM), overseeing $800 million in ladies apparel sales.
Previously, she was vice president and GMM of apparel & accessories at QVC, where she oversaw a $1.3 billion apparel & accessories business, achieving double-digit improvements in sales and profitability each year.
Repasch has also held senior merchandising roles in both specialty and department stores (Saks, Lane Bryant and Bon-Ton).
Here’s the spin on her from ShopNBC:
Ms. Repasch has extensive experience in driving growth in apparel, footwear, cosmetics and accessories businesses. She is also accomplished in brand building with a strong customer focus and proven track record in developing and marketing profitable product lines.
Ms. Repasch has core competencies in product development, new business development, organizational and P&L operations management, forecasting and reporting, and merchandise production planning.
“Annette is an outstanding merchandising executive with extensive experience and a proven track record of delivering results both strategically and creatively,” Ayd said in a canned statement. “She has tremendous passion for our industry and for the customer. I’ve had the pleasure of working with her in the past, and now look forward to her contributions in driving the business and as a valued addition to our leadership team.”
And here is Repasch’s canned statement, which reminds us of “The Godfather”:
“The opportunity to return to multichannel retail and join the impressive team at ValueVision was just an offer I could not refuse, particularly given the game-changing potential of Internet and mobile shopping,” she said. “ShopNBC has executed a remarkable operational and financial turnaround the past two years. I couldn’t be more excited to join Bob, Keith and the whole team as they turn their full focus to merchandising strategies to drive long-term growth across their TV, Internet and mobile platforms.”
Does anyone really say “multichannel retail”?