HSN has launched HSN ID, which will allow consumers to access HSN’s special offers, live broadcast and more on their Sprint ID Android phone, the home shopping network said Wednesday.
“The new service allows HSN customers to watch, discover and shop for their favorite HSN brands — such as Wolfgang Puck, Twiggy London, Jonathan Adler, Mariah Carey and Lancome — anywhere they choose,” the press release says.
As part of the new Sprint ID technology, which offers consumers instant personalization with apps and other content tailored to their interests, Sprint customers can now watch and shop for HSN products in real time on the following Sprint ID-enabled devices: LG Optimus S, Sanyo Zio and Samsung Transform.
HSN ID, developed by Motricity, includes the following features available in a single download:
HSN’s Today’s Special: HSN’s best value of the day displayed with product information details and a direct link to purchase that item.
Live Video: Customers will never miss their favorite HSN brands and personalities with a 24-hour live video feed that includes a window displaying the product currently airing live on HSN.
Last 15 Aired: The three most recently aired items on display, with arrows to scroll through all 15 of the most recently aired items.
New Arrivals: A scrollable list of all the latest new discoveries from HSN’s portfolio of high-quality brands.
Social Media: Customers can stay connected with the latest HSN Facebook updates appearing on their Sprint-ID enabled device.
“HSN ID is perfect for on-the-go shoppers because it puts all of their favorite HSN products right in the palm of their hand,” John McDevitt, HSN’s vice president of advanced services, said in a canned statement. “Our new Android capability is the latest development in our efforts to remain at the forefront of transactional innovation by providing our customers with their own ‘ID’ full of content specifically tailored to their needs.”
HSN ID users are still free to search more than 100,000 apps in Android Market and download additional apps to their phone to add even further personalization.
“A personalized phone with a rich HSN experience makes it extremely easy and convenient for shoppers to find what they need no matter where they happen to be,” said David Owens, Sprint’s vice president of consumer marketing. “Sprint ID is all about making it easy for customers to have access to content that’s most relevant to them on their mobile device.”
Needless to say, Motricity had to get its two cents in.
“Delivering content the consumer wants, when they want it, is at the core of Motricity’s technology platform,” said Jim Ryan, Motricity’s chief marketing and strategy officer. “We are thrilled to partner with Sprint and HSN on the development of the HSN ID pack, which enhances the HSN customer’s ability to tailor their mobile shopping experience.”
HSN ID is free to download. Users can download up to four additional ID packs, in addition to HSN ID, such as MTV Music ID, ESPN, Socially Connected, or Fashion and Beauty and easily switch back and forth depending on which apps they’d like to access at any given time. For more information about HSN ID, visit http://www.sprint.com/hsn or visit http://www.sprint.com/sprintid for more about Sprint ID.
The LG Optimus S smartphone featuring the HSN ID pack is currently available at http://www.hsn.com for $149.95.