Archive for the ‘Tag Heuer’ Category

For The Record, QVC, HSN And ShopNBC Aren’t Funding Us: We’re Proud To Say We’re Not Getting A Dime To Write This (Mmmm, Time For A Business Manager)

February 22, 2010

We've commented on HSN CEO Mindy Grossman's cleavage, and you think she's paying us?

We’ve had a number of people, those who’ve had the integrity to ask us right to our face, if we are getting paid to write this blog. We guess the assumption on the part of some, obviously those that don’t know us very well, is that one of the home shopping networks is paying us to write this blog.

Let’s clear the air. Remember that old chestnut to the effect of when you make an assumption you make an ass of yourself. That applies here, folks. Anyone who thinks we’re getting a single dime from QVC, HSN or ShopNBC esta loco, and estupido.

We guess we shouldn’t be bragging about this — since it’s not helping our bank account — but we are not selling ads, offering product placement or in any way, shape or form or getting compensation from anyone to write this blog.

Then why do it, some people ask us, in disbelief. Well, we are looking for a full-time job, and we consider this our living resume and writing sample. It you’re an employer and you don’t like our style, or think the billion-dollar home shopping industry is frivolous, or don’t like snarky commentary, we guess that we are not the right fit for you.

But if you are looking for a reporter/writer who can cover a beat (home shopping); come up with stories and post items on a daily basis; and uniquely combine writing about pop culture, celebrities, news, finance and the inside-gossip of QVC and HSN, then we’re on.

But home shopping, people ask? We’ve said this several times, but we’ll repeat it for newbies to this blog: We love jewelry and gemology, have since we were a kid, and QVC and HSN are the biggest jewelry retailers in the country. We don’t give a crap if Gawker or The Wall Street Journal make fun of the networks.

Yes, we own lucious jewelry from luxury brands such as Tiffany & Co. and Roberto Coin, but we’ve gotten gorgeous things at the three electronic retailers, as well.

The fact that high-end names like Robert Lee Morris, Bobbi Brown, Judith Ripka, Gucci, Godiva, Tag Heuer, Ann King, Barbara Bixby, Stephen Dweck, Badgley Mischka, Dennis Basso and Naeem Khan are selling on QVC, HSN and ShopNBC now makes the case for the networks far more eloquently than we can.

We’ve dinged all three home shopping channels, as well, numerous times. We’ve written about HSN CEO Mindy Grossman’s cleavage, how QVC hired an alleged embezzler who now stands charged with robbing it, and taken ShopNBC to task letting veteran host Charla Rines go. We’ve made fun of QVC and HSN’s PR departments.

Immature? Perhaps. Have some our blogs been silly? Yes. Are we having fun writing them? You betcha.

We like to think we’re doing for home shopping what Joe Flint at the LA Times does for media in “Company Town.”

And so these home shopping channels that we’ve poked fun at — while also covering them as a business reporter would follow any beat — are the same guys you suspect are paying us to write Homeshoppingista? Wrong.

ShopNBC Presents Its First-Ever All-Day Watch Event

January 24, 2010

There’s not much new in home shopping, but ShopNBC has been pulling a few good ones out of its hat. For example, today it’s dedicated all day to watch sales, a first-ever for the network.

The No. 3 home shopping network has tried to distinguish itself by offering upscale watches, and it sells such high-end brands as Gucci, Movado and Tag Heuer, to name a few. It has also sold Invicta and other assorted brands for years.

For Sunday’s event ShopNBC has three watches as its Our Top Value, as well.

ShopNBC’s Web Site Racks Up Most-Traffic-Ever For A Day On Cyber Monday

December 2, 2009

ShopNBC CEO Keith Stewart

ShopNBC’s strategic focus on the Internet during the kick-off of the holiday shopping season apparently worked, with the network’s Web site seeing its highest traffic ever for a day on Cyber Monday, the company said Wednesday.

On Cyber Monday ShopNBC.com registered its highest traffic day year-to-date, with 114,600 unique visitors to the site.

In addition to surpassing 2008’s Cyber Monday traffic by 14 percent, Web penetration accounted for an industry-leading 48 percent of the total company sales.

The increase in traffic to the site, along with its extended product assortment and promotional offerings, led to an 18 percent
increase in sales versus last year’s same period. Total orders on ShopNBC.com increased 40 percent over the previous year.

ShopNBC’s expanded Internet merchandising initiatives and targeted Web promotions on Cyber Monday resulted in a strong response from new and active customers across several key metrics, according to the network. These positive results provided a strong finish to a successful Black Friday and an extended Holiday Shopping Weekend sales event for ShopNBC.

On Black Friday ShopNBC.com achieved a 51 percent increase in conversion over last year’s Black Friday event, with an increase of 20 percent in Internet sales for the company over the same period last year.

By introducing over 400 new online-only SKUs from TAG Heuer and Gucci watches, brand-name electronics, home decor and more, the company increased its total orders on ShopNBC.com by 73 percent over the previous year.

Cyber Monday was the finale to ShopNBC’s Holiday Shopping Weekend, which extended the traditional Black Friday into a four day gift-focused promotional event. The company bookended the two sales events with an entire weekend of gift-giving-focused programming.

ShopNBC also credited its ValueShipping initiative, which offers the customer one-low-rate shipping for all purchases made within a 24-hour period, for helping to drive its success Black Friday weekend.

“During the kick-off to the holiday shopping season, we took this opportunity to strategically direct the customer to our Internet channel,” ShopNBC president and CEO Keith Stewart said in a prepared statement. “As a result, the customer reacted very positively, and ShopNBC.com delivered its most impressive gains across the board since the beginning of my tenure as CEO.”

Added Stewart: “Our targeted yet integrated multimedia promotional activity and extended web product assortment, complemented by ValueShipping and a Jan. 31 extended return policy, enticed the customer to tune in, browse and shop our brand with total confidence. It’s all about connecting emotionally with the customer and making their holiday shopping experience easy and entertaining through a gift-focused strategy. We look forward to continuing to delight the customer as they discover many more new and wonderful opportunities on ShopNBC throughout the holiday season.”

ShopNBC.com new and active customer counts in November were up 60 percent and 54 percent, respectively, largely driven by the holiday shopping weekend event, Black Friday and Cyber Monday.

Internet sales in November were up 31 percent versus last year, with dot-com customer activity outpacing TV customer growth for the first time in the company’s history.

“We are pleased with these positive results, as the Internet continues to prove to be a highly complementary and powerful growth vehicle for the company,” Stewart said.

ShopNBC Adds Hipster Ed Hardy Watches To Its Lineup

November 29, 2009

ShopNBC, which wants to be home shopping’s premier destination for watches, on Monday will be selling timepieces from the hipster/edgy Ed Hardy.

The selection of watches from the clothing-design line will be on at 2 a.m. Monday morning. We especially liked a “Heart Krush” Quartz women’s watch, with its heart-shaped face, at $150.

There is also a fun men’s “Gladiator” watch, with the Ed Hardy signature graphic art on its face, for $116.

ShopNBC also has a stock of upscale watches it’s selling, including Gucci, Tag Heuer and Movado.

Add Tag Heuer And Movado To The List of Luxury Watches That ShopNBC Is Selling

November 27, 2009

ShopNBC has expanded its luxury-watch assortment, adding high-end brands Tag Heuer and Movado to Gucci in its inventory. All this just in time for the holidays, in case you’re looking for a gift for us.

But you better have have a fat wallet if you want to buy any of these timepieces.

There is a Movado mother of pearl women’s Rondiro watch at $1,760; a Tag Heuer men’s Aquaracer at $1,187; and a Gucci women’s Signoria stainless steel watch with diamonds and mother of pearl, at $1,333.

But ShopNBC is trying to help you out: The watches are all on five Value Pays.