It seems that Wu struck a deal with General Imaging, the exclusive licensee of GE branded digital cameras, to “style” a collection of digital cameras under the name “Create by Jason Wu.”
We guess it was only a matter of time before fashion designers would be asked to put their touch on one of the only categories that is selling these days: Consumer electronics.
Here’s General Imaging’s hype on Wu’s work for it.
“Create is an exclusive line of digital cameras resulting from the unique collaboration between General Imaging, the company behind GE branded digital cameras, and Jason Wu, the 27-year-old designer who has claimed the international fashion spotlight, dressing celebrities like Drew Barrymore, Diane Kruger and Natalie Portman.”
According to General Imaging, “Create seamlessly blends Jason Wu’s rich sense of style with the latest digital camera technology. The camera features simple, one-touch operation to record videos, take pictures and easily delete photos.”
The press release says the cameras will be available in April for $179.99. But HSN is already selling one model online for $200.
Just last week Wu appeared with the First Lady at the Smithsonian National Museum, meeting her for the first time, when the dress he did for the Inauguration was installed in the American First Ladies Collection.
Michelle Obama put Wu, a little-known 26-year-old designer, on the map when she wore a white, one-shouldered gown he designed for her to the Inaugural festivities The gown looked somewhat like a wedding dress, and frankly, we didn’t like it. We didn’t think it flattered the First Lady’s fabulous figure. It made her look chunky in the tummy area.