Archive for the ‘Rupert Murdoch’ Category

Bare Escentuals Is Being Purchased By Shiseido For $1.7 Billion After QVC Made It Famous

January 21, 2010

Looks like Leslie Blodgett, CEO of Bare Escentuals, has landed quite a little pay day for her company: It’s being bought by Japanese cosmetics giant Shiseido for $1.7 billion. Leslie, can we be your friend?

Blodgett, a long-time QVC vendor whose line launched the mineral makeup trend in the U.S., is quoted Thursday in a Wall Street Journal story about the deal.

The story says that Bare Escentuals “shot to fame” after Blodgett “started appearing on infomercials on QVC, the television shopping channel.” Journal dumbbell reporters — those were not infomercials, that QVC’s programming! That’s what TV shopping is, you ink-stained wretches of Rupert Murdoch.

The Journal said that Blodgett has become “become something of a cosmetics superstar,” with customers flocking to her public appearances.

“I don’t think of myself of an icon in any way,” Blodgett told the Journal. “The fact that we grew so much is a big suprise…I went on TV because there was no one else to do it.”

She was interviewed at Shiseido’s Tokyo headquarters in Japan.

Blodgett will remain CEO of Bare Escentuals, still operating out of San Francisco.

The deal will give Shiseido more market power in the U.S., while Bare Escentuals gets to expand internationally.