ShopNBC got around Thursday to putting out a press release on another designer we’ve never heard of, Christian Audigier, having a successful handbag line on the No. 3 home shopping network.
That debut took place last week, which is when we wish ShopNBC had put out the press release on it.
The self-titled show series “Christian Audigier Handbags” premiered on ShopNBC during three one-hour blocks during March 16 and 17. The Christian Audigier debut also featured a smashing hit with viewers via ShopNBC’s “Today’s Top Value” offer.
Christian Audigier Rocks the Shop on ShopNBC Overall, the namesake collection, performed strongly, with several sellouts.
The Britt Grande Satchel sold out in six minutes. ShopNBC’s best value on the day of the premiere, the Christian Audigier Runway Collection, sold out one of three colors by 10 a.m and neared complete sellout at 4 p.m.
Here is the boilerplate on this designer we never heard of:
Christian Audigier is known worldwide as a fashion designer and successful entrepreneur. Best known for his Ed Hardy brand, Christian Audigier oversees several successful clothing brands and business ventures throughout the world. His namesake handbag line brings European style and a fresh California attitude to ShopNBC with unique and exclusive styles.
“I am excited about joining forces with ShopNBC to introduce my collection to a new avenue of fashion-conscious viewers,” Audigier said in a canned statement. “I’m confident that this partnership will give a broader audience greater insight and more access to my style and design.”
SHioNBC president Bob Ayd had his canned statement, too.
“We are thrilled with the successful launch of Christian Audigier Handbags on ShopNBC,” he said. “Christian’s handbags embody the Hollywood glamour and celebrity style that our customers crave. I’m pleased with how we were able to capture the passion of Christian and bring it to life for the customer in a way that delighted them while providing great value. We look forward to Christian returning in the future with an expanded product offering.”