National kitchenware retailer Sur La Table, who we know from Kierland Commons in Scottsdale, will be debuting on ShopNBC Monday.
“Never before seen on TV retailing,” as the press release says, the Sur La Table Kitchen Show will feature the retailer’s namesake line of kitchenware and gadgets, including exclusive Cuisinart appliances, to the delight of ShopNBC’s loyal viewers, who are sure to get everything they need to make the kitchen the center of their home.
As part of the premiere, The Sur La Table Kitchen Show will include cookware, bakeware, gadgets, cutlery and table settings
as well as exclusive, brightly colored Cuisinart appliances including mixers, food processors, blenders and more.
Sur La Table guest expert Jacob Maurer with be showing off the latest innovations and technology in kitchen appliances as well as unique and exclusive items including knives, kitchen tools and tableware.
In addition, ShopNBC culinary expert and cook book author Bob Bowersox — a QVC retread — will launch The Sur La Table Show premiere with a “Today’s Top Value” offer: The Sur La Table 10-Piece Hard Anodized Cookware Set with Bonus Cookbook, a $435 retail value available for $176.54 on that day only.
For more than 20 years (many of them at QVC, which ShopNBC fails to mention). Bowersox “has entertained households across America with his extensive knowledge, down-to-earth charm, and helpful presentations of kitchen innovations and appliances. From showcasing the latest in time-saving gadgets to sharing his own personal recipes, Bob’s kitchen know-how and advice gets viewers cooking with surprising and delicious results,” according to ShopNBC’s press release.
“We are thrilled to bring the premium brand of Sur La Table and its unique brand experience live to our customers,” ShopNBC president Bob Ayd said in a canned statement. “With a heritage of over 30-years, Sur La Table’s debut will entice cooks from all walks of life to interact with ShopNBC and shop a broad assortment of classic kitchenware and unique gadgets. We look forward to adding new flavor to their dedication to culinary diversity, innovation and authenticity — all at exceptional product and presentation values.”
“We’re excited to partner with ShopNBC on the premiere of The Sur La Table Kitchen Show,” Jacob Maurer, vice president of merchandising Sur La Table, we assume. “We are delighted to bring our passion for cooking and artful entertaining to the ShopNBC customer.”