BECCA Cosmetics, which ShopNBC claims is internationally known, will premiere on the home shopping network this Monday. We have never heard of that, but maybe that’s because New Jersey isn’t considered an international venue.
The makeup line, we told, features natural-looking cosmetics that focus on a fresh finish, “while benefiting the skin with anti-oxidant vitamins and high levels of broad spectrum sunscreen,” so the press release says.
BECCA was founded in Perth, Australia, by make-up artist Rebecca Morrice Williams, who was frustratied she couldn’t find a foundation that would not only conceal blemishes, but look natural and stay fresh all day. She now has a brand consisting of a full range of foundation and color products that are available to loyal customers in select prestige salons, spas, high-end boutiques as well as online.
“We’re thrilled to be launching BECCA on ShopNBC,” Williams said in a canned statement. “Offering women the opportunity to create flawless, natural looking skin is what the BECCA line pivots around. We’ve chosen many special, best-selling products for the face, eyes, lips and cheeks, and are very excited to introduce them to the ShopNBC audience.”
The products will launch on ShopNBC in a self-titled show series featuring makeup artist and BECCA Cosmetics trainer, Jo Levy.
“By bringing BECCA Cosmetics to ShopNBC, we’re excited to add a premium brand to our array of color cosmetic offerings,” said Donna Tarantino-Loyle, ShopNBC’s director of beauty, health and fitness. “As we continue the momentum of growing our beauty community, BECCA Cosmetics is in line with our vision for the beauty category at ShopNBC — to continuously help women of all ages discover beauty for the inside and out — by inspiring our viewers to feel confident and beautiful through embracing their natural beauty. Our customers will be educated and entertained during live makeup application demonstrations, featuring before and after examples that show the process of the BECCA’s easy three-step system ‘Prepare, Perfect and Set.'”