Jewelry designer Dallas Prince made her grand entrance on HSN Wednesday night, telling viewers “this is the most excited I’ve ever been,” and that she hasn’t even been able to sleep in anticipation of her premiere.
“This is heaven on earth to be here at HSN,” Prince said.
We guess that doesn’t say much for ShopNBC, the No. 3 and more upscale home shopping channel where she has been selling her jewelry for many years. She has a loyal customer base there, and many of her followers were surprised at her move to HSN.
First Suzanne Somers going over to ShopNBC from HSN, and now Prince at HSN. Hey, these switches rocked the home shopping world.
Prince, a long-haired blonde who was clad in a white suit, was wearing one of the pieces she was selling: a ruby and diamond cross-locket enhancer that is reversible. It sells for $799.90. Prince’s vintage-inspired pieces don’t come cheap. Despite the big price tag, the cross locket sold out.
“I love, crave and adore crosses,” said Prince, who is known for her cross designs.
HSN has had seven of Prince’s prices in its Web site for days, and one garnet, white topaz and marcasite ring has already won two perfect five-star reviews, host Lynn Murphy pointed out.
One caller and ShopNBC watcher said she had 200 of Prince’s pieces.
“I’m so happy you’re on HSN now,” the woman said.
Prince told HSN viewers that “my statement is texture, color.” Jewelry should be timeless, according to Prince, “but it has to set you apart.”
Murphy was wearing one of Prince’s designs, a $399 multirow garnet necklace. Host Bobbi Ray Carter gave viewers a sneak peek at that same piece earlier this week, as we noted. It also sold out.
Prince will be back on HSN in January.
Her debut helped kick off Gem Month on HSN, so rock hounds like us are pretty happy. The hell with the World Series.