Archive for the ‘Rich Yoegel’ Category

Justin Bieber Will Unveil His New Album with Live Performance on QVC

March 5, 2010

Teen singer Justin Bieber — who recently appeared at the Grammy Awards, the Super Bowl and even the White House — will premiere his new album, “My World 2.0,” on QVC March 9.

The 16-year-old platinum-selling Island Records artist is scheduled to appear next Tuesday at 6:30 p.m. and 9:30 p.m. and next Friday, March 12, at 10 p.m. for live performances that will include songs from his new CD.

“It’s cool to be launching my new album on QVC,” Bieber said in a canned statement. “Where else can I perform live and reach more than 98 million homes with my music? It’s just an incredible opportunity for me.”

During these QVC Presents QSessions Live broadcasts, Bieber will also offer viewers the opportunity to purchase “My World 2.0,” which has been specially packaged for QVC with an exclusive bonus DVD two weeks before it drops.

“This may be one of our most exciting QSessions Live broadcasts yet,” said Rich Yoegel, QVC’s director of merchandising. “Not only is Justin making headlines with his high-profile appearances and ever-growing fan base but his record-breaking sales figures have made him one of the most successful artists in the business today.”

Bieber, who was signed to the Island Def Jam Music Group at the age of 14, is one of the industry’s fastest (and youngest) rising stars. He is currently the only solo artist in history to send four consecutive songs to the Billboard Top 40 and his latest single “Baby” (featuring Ludacris) recently debuted at No. 5 on the Billboard Hot 100 in its first week of release.

The chart-topping artist recently cemented his place among music’s elite when he was asked to sing Lionel Richie’s original opening line to “We Are The World” for the famous remake featuring such A-list performers as Pink, Barbara Streisand, Celine Dion, Miley Cyrus, The Jonas Brothers and many more.

My World 2.0 will be available through QVC starting March 9 at QVC.com or 800.345.1515, while supplies last.

Advertisements

QVC’s Lazy PR Department Should Ring In The New Year With More Timely Press Releases

January 7, 2010

Better late than never.

QVC’s crack PR department issued a press release Wednesday on the home shopping channel’s new programming “devoted toward making its customers’ lives more complete.”

That’s all well and good, but that programming kicked off on New Year’s Day, last Friday, almost a week ago. Why didn’t the release go out then? Was somebody too busy getting spiffed up for a New Year’s Eve to draft a press release?

Anyway, here’s QVC’s puffy spiel:

RESOLVE TO BE WHOLE
QVC RINGS IN THE NEW YEAR WITH PROGRAMMING DEVOTED
TOWARD MAKING ITS CUSTOMERS’ LIVES MORE COMPLETE

New Year’s resolutions are a lot easier to break than they are to make. To continue ringing in the New Year on the right path, multimedia retailer QVC is inviting its customers to lose the guilt and devote time instead toward achieving a “Whole You.” QVC’s “Whole You” programming, which kicked off Friday, Jan. 1, offers solutions to help make its customers’ lives more complete – from innovations in wellness and fitness to new ideas in fashion and beauty, as well as advice from leading experts in the health and fitness industry.

As a special feature to its “Whole You” programming, QVC will once again offer its customers “Whole You Wednesdays.” Beginning Jan. 6, throughout the month of January, each Wednesday the network will air a special lineup of health and fitness products, as well as offer expert advice from Marlea Clark, editor of Prevention Magazine.

“This year, we’re challenging our customers to lose their New Year’s resolutions and start gaining by focusing on ways they can personally enhance their well-being and make their lives more complete,” said Rich Yoegel, QVC’s director of merchandising. “It truly is essential to recharge, and with our ‘Whole You’ programming, we plan to bring our customers some new, exciting solutions and expert advice that will help guide them down a more complete path toward wellness.”

QVC will also welcome back some familiar faces, including renowned fitness and nutrition expert and acclaimed celebrity trainer Harley Pasternak, who will introduce some new fitness and wellness ideas in January, as well as bring back some of his best-sellers from his September 2009 debut.

QVC’s “Whole You” programming will be offered during January and February 2010, offering a variety of products from leading fitness and wellness brands, including “The Biggest Loser,” Prevention Magazine, Women’s Health, Men’s Health, P90X, Reebok, AeroPilates and Nature’s Code.