It’s late, and we’re too tired to break this down for you. But here is Evine’s Wednesday press release.
Evine Hosts World-Wide Launch of “Evoté Beauty,” Gives “Beauty Sleep” New Meaning
MINNEAPOLIS, April 26, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced the world-wide premiere of “Evoté Beauty,” the future of anti-aging skincare, on May 5, 6 and 7. Developed by Irena James, a prominent and highly respected instructor at UCLA Extension Cosmetic Sciences Program, and her husband Nik James, a third generation cosmetic ingredient manufacturer, Evoté challenges skincare industry norms by targeting the skin at night with breakthrough, patent-pending formulas designed to work with the body when the skin is naturally more receptive to accepting and working with age-defying nutrients.
“This is one of the most exciting skincare launches I’ve seen in a long time,” said Bob Rosenblatt, Chief Executive Officer of Evine. “Evine has quickly become a destination for customers looking to find the latest and greatest technologies and trends in beauty. Not only is Evoté a breakthrough product line, but one I believe will change the way our customers understand and view anti-aging. I’m thrilled Nik & Irena have chosen Evine to host the world-wide launch and can’t wait to introduce our Evine family to these exceptional creators who have decided, for the first time ever, to step outside the professional skin care industry and academic teaching platform, in order to bring to our customers their lifetime of research.”
Evoté challenges the status quo of anti-aging by capitalizing on the 24-hour circadian rhythm and kinetics of the skin’s natural cellular process. Skin has its own rhythm, which Evoté refers to as the “cell clock,” and night is a time when the body rests, repairs and regenerates – both below and above the skin’s surface. The husband-wife co-creators designed Evoté to make the most of the skin’s nighttime shift by taking advantage of both cutting-edge ingredient technology and revolutionary research of the body’s normal process to restore vital functions overnight, a time when the skin’s barrier is more receptive to treatment.
“Biology and chemistry have always been a huge part of my life and I’ve dedicated the bulk of my education and career to finding new solutions for aging and other ‘hard-to-treat’ skin imperfections. Evoté not only marks an important point in my personal career, but it’s something I believe will shatter the skincare industry and fiercely challenge the status quo of anti-aging. Evoté will affect the very future of skincare forever… a future that recognizes the vital role sleep plays in keeping skin looking young,” said Irena James, skincare expert and co-founder of Evoté. “’Beauty sleep’ is not a myth. I’m looking forward to sharing my scientific and industry expertise with Evine viewers during the world-wide debut of ‘Evoté Beauty.’”
Differentiating itself from all other skincare brands, Evoté’s nighttime products feature the 12 HR BioComplex™, a patent-pending technology made with select actives, too fragile to be used during the day, but able to rejuvenate and resynchronize the skin’s appearance during nightly rest. Evoté also works by optimizing the skin’s natural nighttime functions of restoration, detoxification, re-energization and replenishment. Complementing the nighttime product line, Evoté’s daytime products include the proprietary White Carbon Complex™, which focuses on shielding the skin’s outer layers from environmental contaminants with purifying and brightening properties to make dull skin appear more radiant.
Irena’s influential work is prolific in the world of skincare research, product innovation, and protocol development, which created the groundwork for the core scientific principles behind Evoté. A prominent instructor at UCLA Extension and around the globe, Irena has educated thousands on the latest in skincare innovation and discovery of cosmetic ingredients for more than two decades. Her husband Nik has a keen insight into all aspects of skincare manufacturing, development and research and is son to one of the world’s most prominent award-winning cosmetic ingredient experts and published skin care researcher, Rebecca Gadberry.
Evoté debuts May 5 at 12pm and 11pm, May 6 at midnight, 3am, 6am, 8am, 11am, 3pm and 8pm, and May 7 at 12pm ET.