Archive for the ‘Dennis Basso’ Category

QVC Host Lisa Robertson And Dennis Basso In Vogue For Manhattan Makeover Shoot

February 1, 2011

We’ve been hearing and reading bits and pieces about QVC’s ad shoot at Vogue magazine — from host Lisa Robertson and furrier Dennis Basso — and today got a message from one of the makeover women. But we’re getting ahead of ourselves.

Robertson and Basso, on the air and on Facebook, have been talking about the Vogue shoot last week. For an ad set to run in the April issue, QVC sent a horde of its vendors to the Big Apple to make-over four women.

QVC host Lisa Robertson made a good impression on at least one of the makeover women

One of those women, blogger Melody Lesser, posted on our blog today.

“I had the pleasure of meeting Lisa Robertson last week while I was in NYC for a QVC/Vogue photo shoot,” Lesser wrote.

“I, and three other women, were chosen for a QVC makeover and to model Dennis Basso’s beautiful new clothing line. The experience was amazing. Lisa Robertson is beautiful and charming and made us all feel comfortable and welcome. Love Dennis Basso. He’s handsome, charismatic and gracious. His clothes are beautiful. The entire experience was one I’ll never forget.”

Lesser writes the blog EverBeautifu.com, and posted an account of how she was chosen for the makeover and what it was like.

The vendors that took part included not only Basso but also Josie Maran, Shoshanna Gruss (Jerry Seinfeld’s ex-) and Suze Orman, who apparently did financial makeoevers for the women.

Last week Robertson wrote on Facebook, “I am in NY working on a project for QVC, it has been a lot of fun. We had lunch at ‘Vogue’s’ offices today. It was like being in the movie ‘The September Issue.’ That was definitely a first for me, (check it off the ‘bucket list!). We are really getting snow here now, it is a mess. Perfect weather to stay in and go to bed early :)”

Later in the week she wrote, “Just walked in the door and I am beat! New York was a mess this morning. We were there to shoot an ad for Vogue that is supposed to be in the April issue. It is part of a project for National Makeover Day and it was a lot of fun. I will try to post some pic’s and more info soon.”

She did post photos, including a really cute one of her and Maran getting giggly.

Basso also posted a gallery on Facebook of the shoot, which included a shot of him and photographer Art Streiber.

CNN’s Hot Scoop: News Network’s Einsteins Discover That QVC Has ‘Arrived’

September 22, 2010

Kim Kardashian was interviewed by CNN about selling her new clothing line on QVC

A year ago when we started this blog, Gawker and The Wall Street Journal were still making fun of QVC and HSN (cubic zirconia, yada yada). In fact, Gawker called HSN a purveyor of “useless crap,” we believe the wording was.

Back then we’d already observed that with the economy, and retail sales, tanking, high-end vendors and designers from Judith Ripka to Dennis Bass to Vivienne Tam to Robert Lee Morris had developed lines for home shopping networks.

Well, CNN woke up discovered that fact this month. Here is a clip that Jersey boy Basso, furrier to the stars, posted on his Facebook page Wednesday.

The CNN story on QVC going upscale was shot during New York Fashion Week, and includes interviews with Isaac Mizrahi, QVC CEO Mike George and Kim Kardashian. We also see a tape of host Lisa Robertson at QVC’s pop-up shop at Rock Center.

Jon Klein, wake up your retail reporters, please.

QVC Pats Self On The Back For Its Fashion Week Coverage From New York

September 22, 2010

QVC put out a press release Tuesday crowing about its Fashion Week programming.

We were actually impressed with QVC’s efforts, from its pop-up shop in Rock Center to its “reporters” roving all over the city.

Here is QVC’s spin:

QVC CELEBRATES RECORD-SETTING NEW YORK FASHION WEEK

WEST CHESTER, Pa. (September 21, 2010) – QVC celebrated its largest New York Fashion Week presence with live programming from its first NYC pop-up location in Rockefeller Center featuring a consumer shop and broadcast studio.

Designed to offer consumers the ultimate QVC shopping experience, the pop-up store showcased a selection of QVC’s most exciting brands. From September 10 – 15, products ranging from fashion, beauty and jewelry to home and electronics were featured and the store served as a location for personal appearances by a selection of QVC’s favorite personalities and brands. The store also enabled shoppers to play with QVC’s latest interactive shopping platforms, from its smartphone and iPad apps to desktop and TV widgets.

The QVC pop-up store opened its doors to the public on Friday, September 10 at 6 PM (ET) to mark the second annual Fashion’s Night Out (FNO). QVC’s President and CEO Mike George and President of U.S. Commerce, Claire Watts were joined by Isaac Mizrahi and Kristin Chenoweth for the pop-up shop’s ribbon-cutting celebration. Just minutes before, Vogue Editor-in-Chief Anna Wintour visited to sign copies of the September issue with Saturday Night Live’s Seth Meyers.

Even QVC CEO Mike George popped up for the network's programming from Rock Center

As the exclusive multimedia retailer for FNO, QVC made the event accessible to more than 98 million U.S. homes with its largest ever broadcast and multimedia event. Live from the NYC pop-up location with special programming throughout the city, the broadcast – Fashion Night’s Out SM – Live from Rockefeller Center – featured the successful debuts of K-DASH by Kardashian and Janie Bryant MOD. Some of QVC’s most popular designers unveiled their latest collections for the fall ’10 season.

“We were thrilled to bring Fashion’s Night Out to our customers live from NYC,” said Watts. “Our viewers really responded to the unique insider experience we were able to provide.”

Customers were invited to “Keep on Shopping” with Isaac Mizrahi immediately following the FNO broadcast at 12 AM (ET). Live from his New York studio, Mizrahi introduced his Today’s Special Value® (an item offered at an exceptionally low price – good for that given day, until 11:59 PM (ET), unless it sells out sooner). The ISAACMIZRAHILIVE!™ quilted lamb leather jacket sold out with only 45 minutes of presentation time. QVC aired two additional live remotes from Mizrahi’s studio at 2 PM (ET) and 6 PM (ET) featuring new fall items from his lifestyle brand.

In addition to the successful FNO and ISAACMIZRAHILIVE! broadcasts, QVC also gave viewers a front row seat at Mercedes-Benz Fashion Week with Mercedes-Benz Fashion Week – Live from Rockefeller Center on Saturday, September 11 at 10 PM (ET) and Wednesday, September 15 at 10 PM (ET). Live from the NYC pop-up location, QVC kicked off the September 11 show with its first-ever eight-minute runway show. Fashions featured on the runway were then presented during the broadcast, including Anonymity by Julie Chaiken and new designs from some of QVC’s premier designers, including Lori Goldstein, Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant.

Iconic Hollywood stylist Rachel Zoe also returned to unveil her latest collection and debut her first faux fur Today’s Special Value® on Wednesday, September 15. QVC posted a sellout with more than 25,000 units ordered. In addition to the Today’s Special Value offer, several other items from Zoe’s collection sold out, including a faux fur toggle coat with wingcollar, feather print scarf with twistedfringe, wrap shawl with fringeand patch pocket vest with sequin trim.

“Our Mercedes-Benz Fashion Week broadcast continues to resonate with our viewers,” Watts adds. “Once again, we were able to deliver accessible fashions from esteemed and emerging designers, direct from the industry’s most respected event.”

Once again, QVC lent its support to the Council of Fashion Designers of America (CFDA) in its fight against breast cancer. QVC offered Vogue-designed Fashion’s Night Out CFDA T-shirts on air, on QVC.com and at its pop-up location in New York City. During the September 10 broadcast, Vogue’s Sr. Market Editor, Meredith Melling Burke, appeared on QVC to talk about the Vogue-designed T-shirt. Since its debut, more than 4,000 have been ordered. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, benefitted “Fashion Targets Breast Cancer,” the charitable initiative of the CFDA Foundation, Inc.

For The Record, QVC, HSN And ShopNBC Aren’t Funding Us: We’re Proud To Say We’re Not Getting A Dime To Write This (Mmmm, Time For A Business Manager)

February 22, 2010

We've commented on HSN CEO Mindy Grossman's cleavage, and you think she's paying us?

We’ve had a number of people, those who’ve had the integrity to ask us right to our face, if we are getting paid to write this blog. We guess the assumption on the part of some, obviously those that don’t know us very well, is that one of the home shopping networks is paying us to write this blog.

Let’s clear the air. Remember that old chestnut to the effect of when you make an assumption you make an ass of yourself. That applies here, folks. Anyone who thinks we’re getting a single dime from QVC, HSN or ShopNBC esta loco, and estupido.

We guess we shouldn’t be bragging about this — since it’s not helping our bank account — but we are not selling ads, offering product placement or in any way, shape or form or getting compensation from anyone to write this blog.

Then why do it, some people ask us, in disbelief. Well, we are looking for a full-time job, and we consider this our living resume and writing sample. It you’re an employer and you don’t like our style, or think the billion-dollar home shopping industry is frivolous, or don’t like snarky commentary, we guess that we are not the right fit for you.

But if you are looking for a reporter/writer who can cover a beat (home shopping); come up with stories and post items on a daily basis; and uniquely combine writing about pop culture, celebrities, news, finance and the inside-gossip of QVC and HSN, then we’re on.

But home shopping, people ask? We’ve said this several times, but we’ll repeat it for newbies to this blog: We love jewelry and gemology, have since we were a kid, and QVC and HSN are the biggest jewelry retailers in the country. We don’t give a crap if Gawker or The Wall Street Journal make fun of the networks.

Yes, we own lucious jewelry from luxury brands such as Tiffany & Co. and Roberto Coin, but we’ve gotten gorgeous things at the three electronic retailers, as well.

The fact that high-end names like Robert Lee Morris, Bobbi Brown, Judith Ripka, Gucci, Godiva, Tag Heuer, Ann King, Barbara Bixby, Stephen Dweck, Badgley Mischka, Dennis Basso and Naeem Khan are selling on QVC, HSN and ShopNBC now makes the case for the networks far more eloquently than we can.

We’ve dinged all three home shopping channels, as well, numerous times. We’ve written about HSN CEO Mindy Grossman’s cleavage, how QVC hired an alleged embezzler who now stands charged with robbing it, and taken ShopNBC to task letting veteran host Charla Rines go. We’ve made fun of QVC and HSN’s PR departments.

Immature? Perhaps. Have some our blogs been silly? Yes. Are we having fun writing them? You betcha.

We like to think we’re doing for home shopping what Joe Flint at the LA Times does for media in “Company Town.”

And so these home shopping channels that we’ve poked fun at — while also covering them as a business reporter would follow any beat — are the same guys you suspect are paying us to write Homeshoppingista? Wrong.

Is Martha Stewart Giving Out Dennis Basso’s QVC Faux Mink Throw Wednesday?

December 16, 2009

Fashion designer Dennis Basso had QVC’s Today’s Special Value Tuesday, a faux mink throw for $47.

On QVC’s 10 p.m. “Tuesday Night Gifts” show, Basso was on with host Lisa Mason. We were working on a story for NewJerseyNewsroom.com, so we were were only half listening.

But we heard Basso say he will be on the Martha Stewart (a native of Nutley, N.J.) show Wednesday.

According to Mason, “Martha Stewart will be giving this exact same throw” (as the QVC TSV) to her audience members. We don’t watch Martha, so we don’t even know if she has a studio audience.

As Mason pointed out, QVC customers had first dibs on this “hot” faux mink item, which also had a matching pillow for $29 and a TSV Extra, a matching teddy bear, for $18. Cute.

Say What? Isaac Mizrahi Is Debuting Both Friday And Saturday Nights On QVC: Our Invites To Both Must Have Been Lost In The Mail

December 3, 2009

Just how many times is designer Isaac Mizrahi being “introduced” or “debuting” on QVC?

The network put out a press release that says The ISAACMIZRAHILIVE! show debut will be broadcast live on QVC Saturday at 8 p.m. from his design space in New York. But he is also appearing on the home shopping channel Friday night during its “Posh in the Park” show live from Bryant Park in Manhattan. Huh? How many debuts can you have?

Here’s what QVC is saying about the Posh shindig, which starts at 8 p.m. Friday with host Lisa Robertson.

“Lisa’s Holiday List from Bryant Park, NYC – introducing ISAACMIZRAHILIVE!… indulgent (and self-indulgent!) gifts and little luxuries from some of our most popular brands and guests. Who better than Program Host Lisa Robertson to share her Holiday List featuring the best in luxury gifts and affordable indulgences, from brands and designers including Isaac Mizrahi, Dennis Basso, Rachel Zoe, Joan Rivers and more.”

As for Mizrahi’s second “debut,” it will be broadcast from his New York City space Saturday, and in order “to fully bring its customers into the designer’s world, a special QVC studio was created for the venture – a step never taken before by the network.”

One small step for a man, a giant leap for mankind, we guess.

The QVC studio is housed within Mizrahi’s design space in Manhattan and incorporates his signature design aesthetic.

“Isaac Mizrahi is one of the most talented minds in the fashion industry. His passion for design has shown that great fashion and style don’t have to come with a hefty price tag,” Claire Watts, QVC’s president of U.S. Commerce, said in a prepared statement. “We know that his enthusiasm and brilliant ideas will resonate with our customers. We’re thrilled to welcome him to the QVC family.”

The ISAACMIZRAHILIVE! collection will span many product categories, including apparel, jewelry, accessories, handbags, shoes, home décor and food. The collection ranges in price from $20 to $300.

“I am so excited to unveil my lifestyle collection for QVC. It’s been a wonderful challenge and I’m already having so much fun with it,” Mizrahi said in a prepared statement. “I can’t wait to connect with QVC’s customers, sharing with them my designs and inspirations.”

Here’s more of the QVC hype from the Mizrahi press release.

“Isaac Mizrahi has just about mastered everything – from designing fashion collections and starring in numerous television programs to authoring books and mentoring millions, his successes are infinite. He will soon be adding another achievement to his robust list of accomplishments when he unveils a groundbreaking lifestyle collection, ISAACMIZRAHILIVE!, with QVC, one of the world’s leading multimedia retailers.”

Plaid cheesecake is one of his much anticipated QVC products.

GemsTV Veteran Nancy Hornback Comes To QVC As Host, Threatened With Kiss From Fur Designer Dennis Basso

November 11, 2009

Nancy HornbackWe guess the PR department at QVC doesn’t like to do too much work, or they would have put out an announcement on one of the network’s new hosts, Nancy Hornback. Or maybe we somehow missed it on QVC’s online list of press releases (although we checked it three times).

This from a company whose CEO Mike George just bragged earlier this week about QVC’s improved public-relations effort.

Hornback was on Wednesday afternoon with coat designer Dennis Basso and host Jill Bauer, who claimed that this was only Hornback’s second day on the air. Basso threatened to kiss Hornback, and Bauer told him not to scare her away.

Basso, by the way, is from New Jersey, from Lake Hopatcong in Morris County, we believe. We grew up in Morris County.

But here’s the scoop about Hornback from QVC’s Web site, where at least the Web meisters seem to be working.

Hornback joined QVC in September (although she just went on the air this week) as a program host, according to the site.

Prior to joining the QVC she served as a presenter for GemsTV USA, where she showcased the company’s gemstone jewelry offerings.

Hornback’s professional background includes corporate hosting roles for LG Electronics, Hewlett-Packard, Kodak, Panasonic and Sharp – among others.

She starred in the off-Broadway show “Sealed for Freshness” and has performed on various opera and musical theater stages. Hornback also played the role of “Belle” in Walt Disney World’s main stage production of “Beauty and the Beast” at MGM Studios.

In her spare time, Hornback relaxes with her family, plays tennis, skis and bicycles.

“She has a passion for learning and education, which she finds extremely important in her eternal quest for personal and professional growth, as well as for expanding her creativity,” according to QVC’s Web site.

Hornback holds a master’s and bachelor’s degrees in music from Indiana University. She is also a Gemological Institute of America Accredited Jewelry Professional.

Some QVC online posters were griping that QVC had hired another female host.