Posts Tagged ‘Pinterest’

QVC To Debut toGather, Its Own Version of Pinterest

September 25, 2013

QVC wants you toGather.

By the end of this month, the home shopping network is scheduled to debut a social-media platform called toGather, which will have a lot of similarities to Pinterest and Facebook.

QVC's new social media platform toGather

QVC’s new social media platform toGather

ToGather was actually developed by Oodle Inc., a company that QVC acquired last December to fuel to jump start its its social commerce.

QVC honchos have described toGather as “groundbreaking.” Users of toGather will be able to “heart” products — its version of “like” — build their own collections as with Pinterest and follow QVC hosts and vendors.

HSN Holiday Pinterest Contest Will Donate Funds To St. Jude Hospital

November 30, 2012

HSN has an interesting promotion going for the holidays, one that will benefit St. Jude’s Hospital.

In a press release, the home shopping network said it is giving aspiring interior decorators a chance to give back this holiday season with the “Pin to Give: Deck the Halls for St. Jude” Pinterest campaign.

Pinterest users will search for, pin, and share their favorite holiday decor ideas. For every eligible board submitted to, $1 will be donated by HSN Cares to St. Jude Children’s Research Hospital.

“HSN has been a trusted partner to St. Jude Children’s Research Hospital for the past six years under the HSN Cares philanthropic program which is committed to supporting women and families in need through raising funds for global causes,” our buddy Bill Brand, HSN’s executive vice president of programming, marketing and business development said in a canned statement.

“This new campaign gives Pinterest users a chance to give back to a wonderful organization this holiday season and we are honored to continue to raise awareness and funds with this supporting campaign.”

Starting today and running through Dec. 31, pinners will be asked to follow HSN on Pinterest and submit their “Deck the Halls for St. Jude” pin board by picking eight items – at least two items from HSN’s own “Deck the Halls for St. Jude” pin board and the rest of their Holiday decor ideas from anywhere on the Web.

You have to tag boards with #HSN and #StJude. Boards must be submitted to by Dec. 31 at 11:59 p.m. ET.

Over the past six years HSN Cares has raised more than $6 million in donations for the St. Jude Children’s Research Hospital.

The company kicked off its 2012 holiday shopping season with the return of its heART HSN 2012 Designer Ornament Collection, a compilation of beautiful, limited-edition designer ornaments, personally designed by over 40 HSN partners including Iris Apfel, Queen Latifah, Kate Walsh, Tori Spelling, Deborah Lippmann, Martha Stewart, Emeril Lagasse and many others.

These ornaments are available exclusively on HSN, and via HSN Mobile. For ornaments purchased through Jan. 31, 100 percent of the profits – no less than 30 percent of the purchase price of each ornament – will be donated to St. Jude Children’s Research Hospital.

For more information about the HSN Cares “Pin to Give: Deck the Halls for St. Jude” Pinterest campaign please visit or join the conversation @HSN on Facebook, Twitter and Pinterest.

HSN Holding ‘Pin To Win’ Pinterest Contest Judged By Giuliana Rancic

September 12, 2012

HSN is holding a “Pin to Win: Dream Wardrobe” contest that will be judged by a celeb-studded panel: Giuliana Rancic, co-host of E! Network’s “Fashion Police”; June Ambrose, HSN’s style expert; and trend expert Louise Roe.

Pinterest users will search for, pin and share their favorite fall fashions, accessories and beauty products for fall as a part of HSN’s Fall Fashion series “The Ultimate Trunk Show” presented by Elle Magazine.

Giuliana Rancic is launching a clothing line on HSN

The contest started Monday and runs through Sept. 17, Pinners have to submit their dream wardrobe pinboard by picking 10 items – at least five items from and the rest from anywhere on the Web – and tag boards with #HSN and #FallFashion. Pinboards will be judged on originality, continuity, thoughtfulness and attention to detail.

The grand prize winner will receive $1,000 in merchandise from HSN to help create their fall dream wardrobe. The second and third place winner will also receive HSN merchandise to help fill their closets.

HSN’s “Ultimate Trunk Show,” presented by Elle Magazine, highlights the season’s newest trends in fashion, footwear and accessories including the launches of G by Giuliana Rancic, Rancic’s apparel collection by Giuliana Rancic, and make-up artist Trish McEvoy.

HSN favorites returning with key pieces for fall are Badgley Mischka, Carlos Falchi, Carol Brodie, Iman, Louise Roe, Adrienne Landau, Robert Verdi, Serena Williams, Stefani Greenfield and Queen Latifah, as well as jewelry from designers R.J. Graziano and Iris Apfel; and beauty products from Deborah Lippmann, David Evangelista and Philip B.