Damn, our buddy at HSN, Bill Brand, has been busy.
He has done a deal with folks we dealt with when we were covering cable TV, namely TNT, as in “We Know Drama.”
The home shopping network, TNT and Warner Bros. Television Group are debuting a “Dallas” online boutique inspired by the show, all timed to coincide with the series second-season return today. The “Dallas”-inspired boutique is a fashion destination offering curated looks hand-selected by the show’s costume designer, Rachel Sage Kunin.
“HSN is about fresh and unique retail experiences. This new partnership with TNT and Warner Bros is the perfect opportunity to engage our customers in an exciting way, which is a key part of HSN’s marketing strategy,” said Brand, HSN’s executive vice president of programming, marketing and business development. “We have created a destination that transports our customer into the world of Dallas, featuring rich content, engaging social conversation and the opportunity to connect with the characters they love.”
The online shop will feature videos and tips from Kunin and give customers the chance to get the look of their favorite characters: Rebecca Sutter, Ann Ewing, Sue Ellen Ewing and Elena Ramos. The head-to-toe looks in the curated collection of HSN brands give fans the chance to emulate each character’s unique style.
“Television and fashion — and Dallas — go hand in hand,” said Sonia Borris, senior vice president, marketing & operations, Warner Bros. Worldwide Television Marketing. “And HSN is the perfect partner for this marketing initiative. We share the same passionate audience — savvy shoppers with a penchant for heated drama.”
HSN designer and brands featured in the “Dallas”=inspired collection include Giuliana Rancic, IMAN, Serena Williams, Ranjana Kahn, Vince Camuto, Robert Verdi, Jessica Simpson, Carlos Falchi, Fern Mallis, Sam Edelman and many more.
Items featured in the boutique will appear in episodes of “Dallas” this season on TNT.
“Dallas is engrained in pop culture in ways that no other television show has ever achieved,” said Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movie. “By partnering with HSN on this collection inspired by ‘Dallas,’ we are able to give the show’s extremely passionate fan base the chance to emulate the iconic characters they love.”
Here’s the “Dallas” boilerplate for those who hzve been living under a rock:
Produced by Warner Horizon Television, Dallas centers on the Ewing clan, an enormously wealthy Texas family whose sibling rivalries, romantic betrayals, corruption and even murder are truly legendary. The exciting drama brings back three iconic stars from the original Dallas: Patrick Duffy as Bobby Ewing, Linda Gray as Sue Ellen Ewing and Larry Hagman in his farewell performance as J.R. Ewing.
They are joined by the next generation of Ewings, who take ambition and deception to a new level. Josh Henderson is John Ross, the son of J.R. and Sue Ellen Ewing, while Jesse Metcalfe is Christopher, Bobby’s adopted son. Jordana Brewster also stars as Elena Ramos, John Ross’ former girlfriend; now back in Christopher’s arms, while Julie Gonzalo is Pamela Rebecca Barnes, formerly known as Rebecca Sutter — Christopher’s now-estranged wife.
In addition, Brenda Strong stars as Bobby’s wife, Ann; Mitch Pileggi stars as Harris Ryland, Ann’s scheming ex-husband; and two new series regulars join this season: Emma Bell as Emma Brown, a sheltered beauty whose father has taught her to distrust the world around her, and Kuno Becker as Drew Ramos, Elena’s troubled brother who returns to Southfork.