Posts Tagged ‘Diamonds Unleashed’

Serena Williams’ Fashion Show Streams In With HSN

September 9, 2016

HSN is pulling out all the stops with its live-streaming of tennis queen Serena Williams’ fashion show next Monday.

Not only will you be able to get a 360-degree view of the festivities from Manhattan, but you will be able to order — in live time — items featured in the show.

This shindig will also include jewelry from Serena’s collaboration with HSN’s Diamonds Unleashed collection, which we can’t wait to see.

You can also shop early.

http://www.hsn.com/shop/serena-williams/6590

Our leg is getting tired, so here is the press release.

HSN and Tennis Great Serena Williams Return to New York Fashion Week to Present Serena Williams Signature Statement Fall Collection at KIA STYLE360

– HSN Will Offer Fans Unparalleled Virtual Reality Experience for Watching and Shopping the Show via the HSN Mobile App –

– Custom Pieces from Esteemed Jewelry Designer Kara Ross to be featured on Runway Models: The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection –

NEW YORK, Sept. 01, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer, HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman, Serena Williams are returning to KIA STYLE360 New York Fashion Week on Monday, September 12, 2016 to present Serena’s Fall Signature Statement Collection. The DIAMONDS UNLEASHED for SERENA WILLIAMS exclusive collection will also be unveiled on the runway accompanying Serena Williams’ new fall collection.

Adding to the excitement, HSN will offer an unparalleled viewing and shopping experience, allowing customers to watch and purchase items from the show at home using virtual reality technology. HSN, which continues to transform the way designers bring their collections to market, will give viewers at home front row access, offering a 360-degree view of the show from HSN’s handset and tablet apps.

“I’m eager to share with my fans, this season’s collection; it’s truly been a labor of love,” said Serena Williams. “From the high-end couture pieces, to the everyday casual apparel, this collection embodies my definition of style.”

“We’re excited to present live from New York Fashion Week, Serena Williams Signature Statement Fall Collection,” said Bill Brand, President of HSN. “This year’s live 360-degree view of the show, paired with the ability for customers to immediately shop all of the runway looks, will provide viewers with an unrivaled retail & entertainment experience.”

The Fall collection embodies Novel Romance: a modern statement on classic knit dressing with a focus on a variety of textures including cables, ribs and heather effects. The result is a sophisticated and sexy collection that is modern and powerful, yet undeniably feminine.

Also featured at the show is Serena’s trend forward jewelry collection in collaboration with world-renowned jewelry designer, Kara Ross. The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection consists of goldtone, silvertone and hematite, bronze-plated pieces such as a diamond accent bangle, a diamond accent knuckle corset ring and a double band choker, all designed exclusively in partnership with CanadaMark, Dominion Diamonds Corp.

Serena, who is one of DIAMONDS UNLEASHED’S distinguished brand ambassadors, worked in tandem with Kara Ross to create a collection that inspires women’s empowerment and supports the next generation of women.

“I had a great time developing the collection with Serena Williams. She is bold and not afraid to take risks, and the DIAMONDS UNLEASHED for Serena Williams collection encompasses this perfectly. Authentically beautiful, statement accessories that can be worn every day or for special occasions, the collection is sleek and polished and for the woman who knows exactly what she likes. Serena is beautiful, strong, multi-faceted and brilliant- all of the qualities found in a strong woman- and a diamond from DIAMONDS UNLEASHED,” said Kara Ross, Founder of DIAMONDS UNLEASHED

All runway looks will be available immediately on HSN.com, including jewelry from Kara Ross and footwear from Charles David, Sam Edelman, Vince Camuto, and more.

Serena’s latest line will include 42 pieces, such as Faux Shearling Coats, Sweater Knits, and a Limited Quantity Couture Collection. Price points start at $29.90 for a Belt to $699.90 for a Dramatic Lace Dress (part of the couture collection). Serena’s Fall Signature Statement Collection will offer quality fashion at an affordable price point.

The Serena Williams Signature Statement Collection Fashion Show will take place on Monday, September 12th at 3:00 pm at KIA STYLE360 located at 639 West 46th Street. The live stream, “Serena Williams Front Row Event” will begin at 2:45pm EST on all of HSN’s digital platforms.

HSN To Premiere Diamonds Unleashed By Kara Ross

November 20, 2015

Whenever anyone mentions diamonds, they get our attention. And HSN has. And we’re talking ethical diamonds here.

HSN is teaming up with jewelry designer Kara Ross to debut the Diamonds Unleashed collection, which supports women’s empowerment, on Dec. 13, the home shopping network said Thursday.

http://www.hsn.com/shop/diamonds-unleashed-by-kara-ross/13913?rid=4433&query=Kara%20Ross&isSuggested=False&

Diamonds Unleashed has partnered with She’s the First and Girls Who Code, and will donate all net profits from the sales of jewelry and products after expenses and has committed to make a minimum donation of $20,000 to each organization.

DIAMONDSUNLEASHED

HSN said in its press release:

The brand will be brought to life through a collection of jewelry and other products, a powerful network of influential ambassadors, and a platform of compelling content that is educational and engaging.

“I was so excited when Mindy approached me and wanted to be the first retailer to launch Diamonds Unleashed,” Ross said in a canned statement.

“The network of women that HSN provides access to is so exciting for a brand like ours as we are trying to create a shift in mindset,” Ross said. “I want to do for diamonds what Victoria’s Secret did for lingerie. When people think about diamonds they think about love and marriage. We’re redefining the act of engagement: that of engaging with your community and with the world at large.”

The jewelry will debut on HSN exclusively Dec. 13.

Ross designed the Diamonds Unleashed logo as a symbol of female empowerment.

It’s the “the shape of two diamonds, one elevating outside the other; those two shapes together form a heart,” the press release said. “The heart symbolizes the unifying philanthropic power of women helping women, to help create the next generation of strong female leaders.”

“Kara Ross is an amazingly talented designer and visionary woman who inspires everyone she meets,” HSN CEO Mindy Grossman said.

“We are thrilled to welcome the Diamonds Unleashed By Kara RossS collection to HSN’s fine jewelry portfolio. This transformational brand not only features beautiful product, but it represents a movement that empowers, educates and entertains women. Diamonds Unleashed aligns perfectly with HSN’s core values and I am honored to be one of its ambassadors.”

The collection for HSN features 28 pieces necklaces, rings, earrings and bracelets ranging in price from $129 to $1,399.

Each piece in the collection features genuine diamonds – diamonds that are ethically sourced from mines in Australia and Canada and manufactured to exceed minimum standards in: health, safety, the environment, human rights, quality management and financial capacity, as well as ethical and anti-corruption practices.

Cool.

For more information about Diamonds Unleashed and the support of these organizations, visit http://www.diamondsunleashed.org/charity-partners.