This is intriguing news from HSN: The home shopping network will be live streaming tennis legend Serena Williams runway show during New York’s KIA Style360 Fashion Week.
The “Front Row” stream event will take place on Sept. 15, and HSN will be selling items from Serena’s collection online immediately following the show.
“Throughout my life, I’ve always believed in pushing boundaries…whether it’s in tennis, business or fashion!” Williams said in a canned statement.
“By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans. This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today.”
With the ultimate Calendar Grand Slam within her grasp in New York this summer, Williams will partner with HSN and manufacturer Tiger J to present one for her runway show.
Before the show, Williams will host a live Q&A via Periscope at 2:30 p.m. where fans can get a peek behind the scenes at the show.
“Serena is a force both on the court and on the runway,” HSN President Bill Brand said. “We love that at HSN we are able to showcase a different side of Serena. This ‘Front Row’ live stream special of her fashion show is a great way to connect Serena directly with her fans and give them the immediate opportunity to shop.”
The Serena Williams Signature Statement Collection runway show will feature 26 looks “designed for women of all shapes and sizes,” according to HSN’s press release.
After the final model walks the runway, Williams will sit down for a brief chat via Periscope to answer questions from fans and announce a special social contest in which fans can win a one-of-a-kind couture piece from the collection.
Available exclusively on HSN.com both during and immediately following the show, the collection will include 14 styles, such as faux shearing jackets, color-block knit sweaters, tunics and printed jogger pants. Prices range from $29.90 to $129.90.
The Serena Williams Signature Statement Collection Fashion Show will take place at KIA STYLE360, 639 West 46th St., at 3 p.m. Sept. 15.
The tennis queen will be on HSN on Sept. 23 to present her Serena Williams Signature Statement Collection live starting at 12:01 a.m. as part of the network’s Fall “Fashion Edit” series.