Pop singer Gwen Stefani will personally introduce a new limited edition collection of her doll-shaped Harajuku Lovers fragrances, the POP ELECTRIC collection, on HSN this Thursday, the home shopping network said Monday.
Stefani will be offering five new scents “packaged in vibrantly colored bottles that look like they’ve been dipped in molten chrome,” according to the press release.
The fragrance’s bottles “are whimsical pieces of pop art inspired by Stefani’s love of modern street art and contemporary sculpture, HSN said.
Gwen Stefani’s Harajuku girls
Stefani will introduce the new collection exclusively on HSN during a 2-hour live primetime special at 7 p.m.
“We are excited to share this completely reinvented collection of Harajuku Lovers with not only our customers at HSN, but with the millions of fans that have been following Gwen for many years,” Anne Martin-Vachon, HSN’s Chief Merchandising Officer, said in a canned statement.
“Gwen’s creativity transcends music to fashion and beauty and I can’t wait for her to share her Harajuku story and this captivating new line of fragrances with our customers when she appears on HSN this Thursday.”
The new Harajuku Lovers POP ELECTRIC collection was manufactured by GS Fragrance Group.
“It was a real pleasure working with Gwen to bring the new collection of fragrances to life,” GS Fragrance Group CEO Phil Zellner said. “It was a fun challenge executing her creative vision for the dolls and making it a reality. The final products are beautiful pieces of art that hold amazing fragrances that we are all very proud of and excited to share with the world!”
The fragrances are:
LOVE: A mouthwatering fruity floral, featuring juicy apple, dewy pear, surrounded by jasmine, cashmere woods and creamy musks.
LIL’ ANGEL: Irresistibly addictive, this fragrance features juicy berries blended with candied violet and sugared rose, laced with a lollipop accord and rich amber.
G: A creamy modern gourmand featuring a delectable whipped coconut accord, enveloped in soft florals and musky woods.
MUSIC: This vibrant fragrance opens with crisp apples and crushed berries and unfolds into a water floral wrapped in sensual amberwood and luminous musks.
BABY: Soft and comforting, this sophisticated, powdery fragrance features a baby soft musk accord, which blends with delicate florals and nuzzly vanilla.
The new collection of five fragrances, originally introduced in 2008, features the Harajuku Girls dressed with a pop electric vibe. Dipped in molten chrome in vibrant jewel tones, they are individual pieces of whimsical pop art.
HSN will offer a set of five 30mL dolls in a gift box for $124.90; a $200 value. Additional items from the collection include fragrance singles in 30mL and 50mL, along with gift sets (body lotion, EDP and a key chain).
Harajuku Lovers “POP ELECTRIC” Fragrances are available for purchase now, on HSN.com. Fans can call in for an opportunity to speak with Stefani on-air during her live show.
The Harajuku Lovers brand was founded in 2005 by Grammy-winning musician and fashion icon Gwen Stefani.
Here’s per the press release:
Always notable for her unique and iconic personal style, Stefani’s lifelong admiration of Japanese street fashion and youth culture inspired the Harajuku Lovers fashion and fragrance line.
The popular and innovative brand is much loved for it’s playful and pop art inspired designs. Harajuku Lovers Fragrances has won the prestigious FiFi Awards for both Best Women’s Luxury Fragrance and Best Women’s Luxury Fragrance Packaging.