Posts Tagged ‘Sean Combs’

Queen Latifah Reigns On HSN As The Network Targets African-American Women Shoppers

August 29, 2011

Sorry we didn’t post all weekend, but we got derailed by a lady by the name of Irene. Flooding. No power. All on the anniversary of Hurricane Katrina in NOLA.

But we had to comment on the debut of Queen Latifah’s fashion line on HSN, with the Today’s Special, a suede hobo purse, on Saturday. Latifah, i.e. Dana Owens of East Orange, N.J., was a natural hawking her wares. As host Colleen Lopez pointed out, she really didn’t even have to be there, because Latifah was doing such a great job explaining her Queen Collection so well.

Latifah started out as a rapper and then moved on to acting and films with huge success (an Oscar nominee for “Chicago,” we believe). She’s a warm, down-to-earth, smart, beautiful woman, and she’s a big woman. And as she stated, she’s a sensitive Pisces. And she makes no excuses for her size.

Latifah said that she had been offered loads of money to do fashion lines before signing on with HSN, which she said “got” women. Latifah’s HSN line ranges in size from XS to 3X, and there is no label on it being for “plus-sized” women.

InStyle magazine this month mentions Latifah’s line, with a photo of a gorgeous draped dress that we were coveting.

What was especially uplifting were the many, many calls that Latifah got from African-American women, who said they admired her, her accomplishments and her style. Latifah’s fessed up to owning $3,000 purses, so even though her TS was $160, not cheap, it was considerably less expensive than what she is used to carrying.

HSN never markets this fact, but it has become a real promoter of African-American vendors. Artists, athletes and entrepreneurs including Iman, Serena Williams, Carol’s Daughter, Mary J. Blige, Natalie Cole, Antthony Design Originals, Sean Combs and Professor Amos are all on HSN’s roster.

And HSN used to have even more African-American vendors. Terry Lewis is a former HSN host who had a great line of classic designs, with great leather pants and skirts. Lewis’s fans still skewer HSN for not having her on the air anymore.

And Beyonce’s mother, Tina Knowles, once had a clothing line on HSN.

HSN also recently did a day that featured products tied to the premiere of the movie “The Help.”

We don’t see by effort by any of the other home shopping networks to target women of color, and we think it’s a great strategy on HSN’s part.

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HSN Steps Up Courting Of African-American Women With Mary J. Blige Perfume Launch

May 2, 2010

Mary J. Blige's new fragrance is part of HSN's courting of African-American consumers

Of all the major home shopping networks, HSN has been the most aggressive in courting African-American consumers.

And it took another big step in that strategy with its announcement last week that singer Mary J. Blige was launching a fragrance, My Life, on the channel July 31.

Grammy-winner Blige is partnering with one of HSN’s vendors, Carol’s Daughter, with this marking the beauty brand’s first foray into a celebrity perfume. HSN described Carol’s Daughter as “a polyethnic beauty brand,” but fact of the matter is the hair and beauty products on Carol’s line are mainly aimed at black women and their unique beauty needs.

Carol’s Daughter was created by a black entrepreneur, Lisa Price. She would mix essential oils and natural moisturizers and give these skin and hair products as gifts to her friends. She launched it as a business in 1993.

We were introduced to the Carol’s Daughter line long before its HSN debut. It is sold in one of our favorite shops in Montclair, N.J., Dem Two Hands. The store, which has artisan-crafted jewelry to die for, is owned by African-American women and caters to larger women in terms of clothing.

HSN vendor Serena Williams

It’s no wonder that HSN did the Blige deal, after the success of its show last year with rap mogul Sean “Diddy” Combs. He did one hour, and his award-winning men’s fragrances — Sean John I Am King and Unforgiven — blew out the door and sold out. The music and style entrepreneur fielded endless calls from his devoted fans during the show. And they were all eager to buy his fragrances.

We’re sure HSN is looking for that kind of success with Blige. The network said its marketing for My Life will aim at the singer’s fans, as well as Carol’s Daughter’s HSN fans.

HSN host Marlo Smith

The No. 2 home shopping channel didn’t just start targeting women of color. HSN also has several African-American fashion designers that have been on the air for years, including Antthony Design Originals.

The model-businesswoman Iman and tennis pro Serena Williams also have jewelry and clothing lines on HSN, as does former HSN host Terry Lewis.

We’re not saying that Iman and Williams’ clothes and accessories aren’t popular with Caucasian women. But those two women get many on-air calls from a large number of their African-American fans.

HSN’s host roster, as well as its vendor list, has several women of color. That includes Marlo Smith and Tamara Hooks.

In its announcement last week, HSN said that the debut of Blige’s My Life is the first exclusive launch of a fragrance on a home shopping channel. And it’s a complex, “multi-platform” effort, as they say in the biz.

As part of HNS’s marketing campaing, video segments called “Life Chapters” will “capture various facets of Mary J. Blige’s compelling life story, including her philanthropic, music, and beauty projects. The segments will be seeded online, on HSN and through social media such as Facebook and Twitter,” according to HSN.

This Life Chapters campaign will also flow over into the Essence Music Festival in New Orleans July Fourth, with HSN a sponsor of that event. HSN will set up an interactive My Life booth where fans can learn about the fragrance and meet Blige. They will also be able to post pictures from the Festival on http://www.hsn.com/maryjblige.

Iman's HSN line is called Global Chic

Part of the proceeds of My Life’s sales will benefit the Foundation for the Advancement of Women Now, which was founded by Blige “to help women gain the confidence and skills they need to pursue and realize their goals and dreams.”

The risk with Blige is that her often rocky relationships with men may resurface. In December, the New York tabloids reported that Blige had punched her husband Kendu Isaacs at a record-launch party.

She later said she was just trying to break up a fight between Issacs and her brother, according to the New York Daily News.

Did HSN Vendor And Rap Entrepreneur Sean Combs Do The ‘Unforgivable’ By Allegedly Copying An Artist’s Design?

February 16, 2010

The new, smooth HSN version of Unforgivable's bottle

HSN vendor and rap impressario Sean “Diddy” Combs is being sued by a glassblowing artist who charges that Puff Daddy copied one of his designs for the bottle of the cologne Unforgivable, The New York Post reported Tuesday.

Artist Tom Patti alleges that Combs’ Sean John company ripped off one of his 1981 sculptures. The suit claims that the piece was on exhibit in a Manhattan gallery in 2006, and was valued at $40,000 then.

Combs denies he did any copyright infringement, and has taken his own legal action.

Combs is a new HSN vendor, and several months back he sold his Unforgivable men’s and women’s cologne on the home shopping channel.

But the fragrance was in a smooth bottle, not the ribbed version that allegedly copies the glass scuplture. Maybe the bottle design was changed after the suit was filed.

But there’s another twist to this story. Combs beleives that Patti sued because he was approached by The Urban Glass Quarterly about the resemblance of his sculpture and Unforgivable’s bottle.

So Combs is asking a Brooklyn judge to compel The Urban Glass Quarterly’s writer to produce her notes from her reporting for her 2008 story.

New York Daily News Notes Sean ‘Diddy’ Combs And His Recent HSN Sellout

December 11, 2009

The New York Daily News Friday did an item in its “Gatecrasher” column that mentioned Sean Combs’ recent success on HSN.

Rapper, entrepreneur and style icon “Diddy” attended the AOL Kickoff party earlier this week at the New York Stock Exchange. Apparently, a number of white-bread finance guys were stopping Combs and asking him what he thought about their suits and ties, since he is known as a fashion plate.

The News item then noted that Combs know what’s hot, because his new line of fragrances, which includes I Am King, recently sold out on HSN.

“I’m just trying to bring some of my style to Middle Americam” Combs told the News.

HSN Is Almost All Serena Williams, All Friday With Tennis Champ Showing Off Her Signature Statement Collection

December 10, 2009

Tennis champ Serena Williams will be on HSN Friday nearly 24/7, kicking off at midnight with the network’s Today’s Special.

Williams will be on throughout the entire day with her Signature Statement collection, which includes apparel, jewelry, handbags and accessories.

We saw her debut earlier this year, and it mainly featured blingy pave jewelry, pieces that Williams was wearing on her TV appearances. Now it looks like she has a wide range of clothes for this HSN visit,

We especially like her ruched dress at $55.

And of course, we love that bling. Bring it on Serena, with a very pretty crystal flower necklace catching our eye at $80.

HSN has a wide range of African American vendors on the air, not only Williams but also Natalie Cole, Sean Combs, Iman (David Bowie’s wife), Tina Knowles — who is Beyonce’s mom — and Carol’s Daughter.

What Do Molly Sims, Fran Drescher, Sean ‘Diddy’ Combs And Badgley Mischka All Have In Common?

October 31, 2009

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Badgley Mischka

What cable network will actress Fran Drescher, model-turned-actress Molly Sims, rapper/entrepreneur Sean Combs and the red-carpet fashion design team Badgley Mischka all be appearing on next month? It’s HSN.

An odder assortment of celebrities might be hard to find, but there will be lots of premieres of these stars and their products on HSN in November. If you are a fan of any of these folks, but hate home shopping networks, remember that you will get a chance to see these celebs live — unfiltered and without scripts — on HSN.

Sometimes it’s not a pretty sight, like when Jessica Simpson recently appeared on QVC. Other times it’s a pleasant surprise, like seeing the likable and amiable Tori Spelling and Paula Abdul when they sell their fashion jewelry on HSN.

Drescher has a skincare line, FranBrand, that will debut on HSN Nov. 10. HSN describes her as “the flashy girl from Flushing.”

Sims’s fashion jewelry line, Grayce, will premiere Nov. 13. Items are already up on HSN’s Web site.

Sean “Diddy” Combs, formerly known as Puff Daddy, has a fragrance line set to appear on HSN Nov. 30 and Dec. 1.

And Badgley Mischka, in the wake of a major recently announced deal, will premiere the American Glamour line Nov. 17, with a two-hour show.

We expect the legendary designers, and we mean that, Mark Badgley and James Mischka to be down in Florida.

We have a pair of pink metallic sandals from these guys that we bought at a Manhattan sample sale. That was years ago, but we could go to a black-tie event with those shoes and they’d look right in style.

On its Web site, HSN welcomed the celebrity newcomers to “the HSN family.”