Posts Tagged ‘Tina Knowles’

Queen Latifah Reigns On HSN As The Network Targets African-American Women Shoppers

August 29, 2011

Sorry we didn’t post all weekend, but we got derailed by a lady by the name of Irene. Flooding. No power. All on the anniversary of Hurricane Katrina in NOLA.

But we had to comment on the debut of Queen Latifah’s fashion line on HSN, with the Today’s Special, a suede hobo purse, on Saturday. Latifah, i.e. Dana Owens of East Orange, N.J., was a natural hawking her wares. As host Colleen Lopez pointed out, she really didn’t even have to be there, because Latifah was doing such a great job explaining her Queen Collection so well.

Latifah started out as a rapper and then moved on to acting and films with huge success (an Oscar nominee for “Chicago,” we believe). She’s a warm, down-to-earth, smart, beautiful woman, and she’s a big woman. And as she stated, she’s a sensitive Pisces. And she makes no excuses for her size.

Latifah said that she had been offered loads of money to do fashion lines before signing on with HSN, which she said “got” women. Latifah’s HSN line ranges in size from XS to 3X, and there is no label on it being for “plus-sized” women.

InStyle magazine this month mentions Latifah’s line, with a photo of a gorgeous draped dress that we were coveting.

What was especially uplifting were the many, many calls that Latifah got from African-American women, who said they admired her, her accomplishments and her style. Latifah’s fessed up to owning $3,000 purses, so even though her TS was $160, not cheap, it was considerably less expensive than what she is used to carrying.

HSN never markets this fact, but it has become a real promoter of African-American vendors. Artists, athletes and entrepreneurs including Iman, Serena Williams, Carol’s Daughter, Mary J. Blige, Natalie Cole, Antthony Design Originals, Sean Combs and Professor Amos are all on HSN’s roster.

And HSN used to have even more African-American vendors. Terry Lewis is a former HSN host who had a great line of classic designs, with great leather pants and skirts. Lewis’s fans still skewer HSN for not having her on the air anymore.

And Beyonce’s mother, Tina Knowles, once had a clothing line on HSN.

HSN also recently did a day that featured products tied to the premiere of the movie “The Help.”

We don’t see by effort by any of the other home shopping networks to target women of color, and we think it’s a great strategy on HSN’s part.

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My Big Bad: Miss Tina Is Now At Walmart, Not Kmart

November 5, 2010

We apologize for getting our “marts” mixed up.

As our vigilant and astute readers quickly noted, Beyonce’s mom Tina Knowles, a former HSN vendor, has launched a clothing line at Walmart, not Kmart as we incorrectly posted late last night.

Our only excuse is too much work in the wee hous when we are tired.

Sorry guys, and thanks for correcting me ASAP.

Beyonce’s Mom Miss Tina, A Former HSN Vendor, Has Landed At Kmart

November 5, 2010

Sorry we’re a month late on this folks, but former HSN vendor Tina Knowles has landed at Kmart.

Knowles, the stylish mother of pop superstar Beyonce, is doing a clothing line for Kmart called Miss Tina for Kmart. The blog Posh On a Budget reported the news in October, when the line debuted.

Miss Tina is now at Kmart

Knowles, co-founder of the House of Dereon, had a line on HSN, Miss Tina by Tina Knowles, that included apparel and accessories. But earlier this year it suddenly disappeared, along with another African-American HSN vendor, Terry Lewis.

HSN CEO Mindy Grossman’s strategy has been to bring name-brand clothing and designers to the home shopping network, and that lead to an exodus of HSN vendors, including Suzanne Somers.

Looking on Knowles, you can see where Beyonce gets her style and class from.

The Miss Tina Kmart line has a lot of soft, drapey knit blouses, which we love, at prices that are just silly, like $15. Everything is under $20 in the collection of 30 pieces. We just may have to venture into our local Kmart to check them out.

Mary J. Blige Breaks Records On HSN, Which Stiffed Us, By Selling More Than 60,000 Bottles Of ‘My Life’ Perfume

August 3, 2010

What took so long, HSN? We were expecting this Mary J. Blige press release by Monday, at the latest.

We watched some of her shows, and had heard that singer Blige shattered sales records Saturday with the debut of her new fragrance, My Life, exclusively on HSN.

And by the way, why weren’t we among the bloggers invited to the launch — which we found about in the release? Was it too packed with the hundreds of home shopping bloggers that inhabit the cyber world? Thanks for stiffing us, Bill Brand. What happened? You didn’t like our Miss-Tina-is-gone blog, and wanted some payback? Or was it the ShopNBC-Had-The-Same-Ring-As-HSN blog that did it?

Anyway, we finally got the long-expected HSN press release early Tuesday night, which said, “Mary J. Blige’s My Life fragrance on July 31 drove the sale of more than 60,000 units with about 6 hours of air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.”

Here’s the canned quote from Blige, who was humble, gorgeous, delightful and charming on the air.

“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” Nine-time Grammy Award winner Blige (or HSN’s PR department) said. “I can’t wait to share another touch of my heart. Thank you to all my fans – new and old – for being there for me.”

The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non-profit created by Blige and Chairman & and lead investor of Carol’s Daughter, Steve Stoute, to assist women in need. For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of the home shopping network, will donate $1 to FFAWN.

“The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator,” HSN CEO Mindy Grossman said in her canned statement. “We were thrilled that Mary’s inspiring story, her character, and, ultimately, her fragrance drew such an enthusiastic response.”

My Life, which was the first fragrance created by Ms. Blige and the first celebrity fragrance developed by beauty-lifestyle brand Carol’s Daughter, attracted nearly 20 percent new customers to HSN. In addition, as part of HSN’s continuity program, almost 10,000 customers signed up to receive shipments of the new fragrance on a regular basis.

“This launch proves that consumers are looking for new ways to engage with a brand,” said Stoute, who was the macher who put together Blige and HSN. “Long gone are the days of traditional marketing that rely only on sampling and advertising. Consumers want to connect, believe and immerse themselves in the experience. They want to see themselves fit into the story. “Mary delivered herself in the purest form outside of her lyrics. We look forward to telling the next chapter of the story on HSN in the near future.”

Carol’s Daughter, a partner of HSN over the last two years, has had success in telling its universally appealing story, about the creation of the beauty products in a home kitchen. Given this success, Stoute and Blige committed to bring their story to HSN.

“HSN gave me a unique platform to tell my story,” Blige said. “It took time — I had to find a place that allowed me to be me. I never do something that I don’t believe in. My Life presented by Carol’s Daughter on HSN was the only way to show my fans another labor of love.”

My Life was introduced to consumers via the most comprehensive, 360-degree marketing campaign in HSN’s history, including television, online, mobile, print advertising, public relations, events and direct mail. Social media efforts drove millions of impressions, key celebrity endorsements, and involved a blogger press trip to HSN headquarters to document the launch.

That’s the part where we were stiffed.

Video segments of Blige’s life story were featured on HSN and online at http://www.HSN.com, as well as Facebook and Twitter. In addition, HSN distributed 100,000 direct mail brochures and 300,000 targeted inserts to its customers; featured ads in Allure, Glamour and Essence; created a cross-channel spot; and distributed 50,000 snap bracelets embedded with the My Life fragrance at the Essence Music Festival.

“The fragrance industry is excited to explore the opportunities of new channels of distribution with supportive, creative and innovative partners like HSN,” Rochelle Bloom, president of The Fragrance Foundation, said in a canned statement. “The success of Mary J. Blige’s fragrance and her personal message proves their power to reach out and entice a vast, broad consumer who loves and wants fragrance. Bravo HSN and Mary J.!”

Is HSN Bouncing Beyonce’s Mom, Miss Tina, From The Home Shopping Network?

July 30, 2010

Tina Knowles, Beyonce's mom

It looks like HSN is discontinuing yet another clothing line, and this time the exit door is being given to Tina Knowles, mother of pop superstar Beyonce Knowles.

Mama Knowles, who used to design costumes for Destiny’s Child before Beyonce split off from that group, has been doing a clothing and accessory line for HSN called Miss Tina By Tina Knowles.

The collection included not only clothing but also jewelry, shoes and handbags.

But currently all of Miss Tina’a merchandise on HSN.com, the little of it there is left, is on clearance. The line included some clunkers, like a skirt attached to leggings. But it also had more classic pieces, especially the purses.

We asked HSN for a comment Thursday, and the network said it was getting something together for us. We still don’t have anything from them.

HSN, under new CEO Mindy Grossman, has replaced many of the channel’s veteran vendors, such as Suzanne Somers, with hipper, more upscale and notable designers, such as Badgley Mischka.

Miss Tina would be the second African-American designer to lose her line on HSN. This year Terry Lewis, a former HSN host who did a collection called Classic Luxury for her former employer, also lost her spot on the network’s roster.

Of course, HSN has ended its relationship with many Caucasian vendors, as well, but the exit of Miss Tina might not sit well with some viewers, especially black customers of the No. 2 home shopping network. We heard from fans of Lewis who were not happy about her departure.

That would self-defeating for HSN, which of all the three major electronic retailers seems to have made a real effort to use African-American vendors and court African-American customers. HSN’s black vendors include Iman, Serena Williams, Carol’s Daughter, Sean ‘Puff Daddy” Combs, Antthony Design Originals and Natalie Cole.

And Saturday singer Mary J. Blige will do the exclusive premiere of her perfume, My Life, on HSN.

HSN Is Almost All Serena Williams, All Friday With Tennis Champ Showing Off Her Signature Statement Collection

December 10, 2009

Tennis champ Serena Williams will be on HSN Friday nearly 24/7, kicking off at midnight with the network’s Today’s Special.

Williams will be on throughout the entire day with her Signature Statement collection, which includes apparel, jewelry, handbags and accessories.

We saw her debut earlier this year, and it mainly featured blingy pave jewelry, pieces that Williams was wearing on her TV appearances. Now it looks like she has a wide range of clothes for this HSN visit,

We especially like her ruched dress at $55.

And of course, we love that bling. Bring it on Serena, with a very pretty crystal flower necklace catching our eye at $80.

HSN has a wide range of African American vendors on the air, not only Williams but also Natalie Cole, Sean Combs, Iman (David Bowie’s wife), Tina Knowles — who is Beyonce’s mom — and Carol’s Daughter.

Stop The Presses: New York Daily News Discovers Celebrities Like Paula Abdul And Tori Spelling Have Lines On Home Shopping Networks Like QVC and HSN

November 8, 2009

Bill_Brand

HSN's Bill Brand

The New York Daily News has discovered that a lot of celebrities are selling products on home shopping networks like HSN and QVC. Wow, what a scoop! Who knew?

The Sunday story is headlined “NYC’s Celebrity Fashion Obsession,” and features a photo of one of Susan Lucci’s HSN necklaces.

In the piece, the Daily News says that New York consumers are skeptical of goods that have been given the stamp of a celeb. The story then quotes Bill Brand, HSN vice president of programming, marketing and business development.

“If the celebrity doesn’t have a connection to the to the product they are selling, it won’t translate,” Brand is quoted in the Daily News.

He cited health-conscious actresss Fran Drescher’s new skincare line, which is about to debut. “It was natural for her to be doing a skincare line for us and it sells,” Brand told the Daily News.

The story points out that Lucci, Paula Abdul, Rachel Zoe, Elisabeth Hasselbeck, Tori Spelling, Serena Williams, Tina Knowles and Iman all have products on home shopping outlets.

The Daily News does have a tiny scoop: that designer Isaac Mizrahi’s new line for QVC premieres Dec. 4 with “plaid-covered cheesecake,” whatever that means.

By the way, Brand is never asked about the reliability, or lack of it, when dealing with stars. For example, earlier this year Spelling and Abdul were scheduled to make appearances on HSN, but those shows were abruptly cancelled, without explanation.

Beyonce’s Mom ‘Miss Tina’ Tina Knowles Brings Snazzy Boots To HSN

November 5, 2009

Singer Beyonce’s mom Tina Knowles is in the house at HSN Thursday, offering the Today’s Special Value.

The item is a convertible suede and snakeskin boot, at $89. You unzip the shank of the boot and it transforms from a tall boot to a shootie, or short boot.

Knowles also does clothes, handbags and jewelry for HSN with her Miss Tina by Tina Knowles. line.

‘Real Housewives Of New York’ Ramona Singer Set To Tout Her HSN Jewelry Line

October 7, 2009

Ramona Singer, of “The Real Housewives of New York City” fame, or infamy, will be touting her HSN jewelry line today. We are told that she is slated to appear Wednesday at 5 p.m. EST on “LX New York,” a lifestyle show on New York City’s NBC station, WNBC.

Singer’s HSN jewelry line is gorgeous, but pricey. We caught one of her recent appearance on the No. 2 home shopping channel, and she came across very well. There was none of the nastiness that sometimes surfaces from the wide-eyed blonde on Bravo’s reality show.

Meanwhile on HSN, singer Beyonce’s mother Tina Knowles is on the air sellng her “Miss Tina” line of clothing and accessories. We can see where Beyonce gets her style and class from.