HSN, Time Inc. Partner On Food & Wine Line

HSN and Time Inc.’s Food & Wine magazine are teaming up, and will be collaborating on a line of cookware and other kitchen goods, the companies said Wednesday.

The home shopping network and the ailing publishing giant are launching a dedicated distributed content platform, where users can explore shoppable content, exclusive instructional videos and recipes.

The FoodandWine.com platform will feature a branded product line designed by the Food & Wine editorial team and tested by Food & Wine’s team of kitchen experts in the magazine’s kitchen.

The product range include cookware, cutlery, kitchen tools and accessories, small kitchen appliances and more, ranging in price from $20 to $200.

“We are thrilled to collaborate with Time Inc. to introduce new partnership strategies that will engage customers in unique ways, leveraging both our combined content-driven experiences and target audiences,” HSN President Bill Brand said in a canned statement.

“We are creating a business model that will serve as a cornerstone in our strategy to inspire customers to shop wherever they go.”

HSN and Food & Wine will be hosting a national casting call to secure a culinary talent representative for the collaboration. The selected person will appear on HSN and FoodandWine.com, sharing their expertise within the culinary space to demonstrate the product line. The talent search will be conducted this summer.

“The opportunity to partner with HSN and expand Time Inc.’s brands is a strategic focus. The combination of our premium brand Food & Wine, and HSN’s consumer experience is an ideal partnership as we unlock new platforms that expand our audience and drive revenue,” said Bruce Gersh, Time Inc.’s senior vice president of strategy and business development.

The interactive storefront will launch in October on FoodandWine.com.

Advertisements

Tags: , ,

One Response to “HSN, Time Inc. Partner On Food & Wine Line”

  1. SUSAN Says:

    I hate to tell Bill but that sounds rather BORING! to me……………

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: