HSN Has A Beast Of A Promotion Brewing

HSN is doing yet another one of its partnerships with a movie studio for a film, this time for “Beauty and the Beast.”

We don’t know if these have been successes or not. We do know that some of the movies that HSN has tied product to have flopped.

Anyway, here’s Thursday’s press release.

HSN Ignites Designers’ Creativity With the Launch of Its Enchanting Disney “Beauty and the Beast” Collection

Ruthie Davis, Marla Wynne, Luke Henderson, Danielle Nicole, Heidi Daus and More Create an Inspired Collection, Spanning Across Home, Apparel and Accessories

ST. PETERSBURG, Fla., Feb. 09, 2017 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer HSN is launching a marketing collaboration with Disney for the release of its all-new live-action adaptation of Disney’s animated classic Beauty and the Beast, a stunning, cinematic event celebrating one of the most beloved tales ever told. Beginning at 11 p.m. on March 14th through midnight on March 15th, HSN is inviting customers to ‘Be HSN’s Guest’ as it launches its exclusive HSN collection via an interactive on-air shopping experience inspired by Disney’s Beauty and the Beast.

“Disney’s Beauty and the Beast is filled with incredible visual themes that inspired our designers to create collections that captured the rich colors and characters in the film,” said Bill Brand, President, HSN. “Beauty and the Beast marks our seventh movie collaboration with Disney, and we are thrilled to excite our customers through this engaging entertainment event across our TV, digital and mobile platforms.”

From the white icy forest to the warm rose motifs, each curated capsule collection captures visual themes from the new Beauty and the Beast, creating a dynamic collection across home, fashion, accessories, garden and beauty. Shoppers will be able to access new designer collections, including:

Intricate, novelty shoes by renowned shoe designer, Ruthie Davis;
Sophisticated apparel pieces by Marla Wynn;
Cosmetic accessory collection by Bravo’s Ladies of London Stylist, Luke Henderson;
Detailed, character-inspired hand bags by accessories designer, Danielle Nicole;
Fantastical statement jewelry by Heidi Daus;
Delicate glass rose by Waterford;
Belle-inspired sandals and footwear by celebrated footwear designer, Vince Camuto;
Hand-carved jewelry pieces by Amedeo;
Table top glassware by Patina Vie;
Home pieces featuring the rose motif by Clever Carriage;
Bone china tea sets and accessories by Royal Albert;
Live roses in yellow, red and a special red-yellow combination by Meadow Valley.

“Building on the success of our previous collaborations, HSN is developing an absolutely stunning themed collection that celebrates the artistry and enchantment of Beauty and the Beast,” said Don Gross, Vice President, Global Marketing Partnership & Promotions. “It’s sure to charm fans and we’re excited to share it with fans very soon.”

Here is the boilerplate on the flick:

The story and characters audiences know and love come to spectacular life in the live-action adaptation “Beauty and the Beast,” a stunning, cinematic event celebrating one of the most beloved tales ever told.

“Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart of the true Prince within.

The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle’s father; Josh Gad as LeFou, Gaston’s long-suffering aide-de-camp; Ewan McGregor as Lumière, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Audra McDonald as Madame de Garderobe, the wardrobe; Gugu Mbatha-Raw as Plumette, the feather duster; Hattie Morahan as the enchantress; and Nathan Mack as Chip, the teacup; with Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.

Advertisements

Tags: , , , ,

3 Responses to “HSN Has A Beast Of A Promotion Brewing”

  1. Kim Says:

    Interesting — I thought Evine had a lock on Waterford.

  2. Sherry Bradford Says:

    If you look online, QVC will have something Waterford. Nothing like Evine though. Just a maybe one or two items.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: