Posts Tagged ‘Evine’

Paula Deen To Debut Jewelry Line On JTV

October 14, 2019

Paul Deen and her sons were a fixture on Evine, now known as ShopHQ. She offered kitchenware, apparel and even beauty items.

https://www.shophq.com/b/beauty/paula-deen/?icid=DB-_-B-_-PaulaDeen-_-100618

Now she has another pan on the fire, to mangle a cliche.

We were among the folks who saw the promo Friday night on Jewelry Television saying the Southern belle was bringing a line to that home shopping network.

We never saw Deen on ShopHQ. We do know she also did an apparel line for that channel. Now it’s jewelry for JTV.

https://www.jtv.com/pauladeen

Here’s what JTV.com has to say:

Dress yourself in tasteful and dazzling designs from best-selling author and restaurant entrepreneur Paula Deen. Inspired by the rich heritage and coastal feel of Paula’s adopted and beloved hometown of Savannah, Georgia, this charming collection showcases her personal passions, along with her southern style and spirit.

And then there is this full-fledged pitch:

Culinary icon, best-selling author and restaurant entrepreneur Paula Deen is serving up a new dish made up of dazzling jewelry designs. Known as the Queen of Southern Cuisine, Deen is adding another jewel to her crown with stunning styles that symbolize her spirit and personal sense of style. The Paula Deen Jewelry collection celebrates her everyday inspirations including the joy of family, life’s simple pleasures and the most meaningful parts of her life.

Inspired by the rich heritage and coastal feel of her adopted and beloved hometown of Savannah, Georgia, the Paula Deen Jewelry collection features several pieces with intricate, ornamental details found in the historic homes and buildings throughout the city. Some of the most well-known architectural features in Savannah are the cast iron and wrought iron fences, gates, and stair rails. Many of the filigree styles in the collection are taken from Savannah’s beautiful wrought iron work and allow everyone to add a piece of Paula’s adopted hometown to their wardrobe.

Another source of Paula’s inspiration for Paula Deen Jewelry is the Atlantic waters running along the coast of Savannah. Between living on the water with her husband Michael, a tugboat captain, and fishing, the water is a huge part of Paula’s life. One of her most loved hobbies is shelling and creating her own crafts and designs with seashells. One of Paula’s favorite pieces in the collection is a seashell necklace with flowing tassels and gold ornamental plating surrounding the shell. She believes every woman needs classic pearl pieces and the pearl accent on this necklace adds a timeless look to a fun and bold accessory.

It’s no surprise that Paula enjoys sharing her passion for jewelry as much as her passion for cooking and entertaining. She loves to wear large hoops that can work with any outfit or for any occasion. She also loves necklaces that features a variety of styles and design elements, including long and adjustable lengths, two tone colors such as gold and silver, along with ornamental details. Discover all your favorites from Paula Deen Jewelry, available exclusively on JTV and jtv.com.

In addition to working on her new jewelry collection, Paula Deen continues to be a best-selling author and restaurant owner. She has sold over 11 million copies of her 18 cookbooks. Her 2019 cookbook, Paula Deen’s Southern Baking, features 125 brand-new, soon-to-be-classic baking recipes for casseroles, breads, cakes, pies, and a whole lot more. The Lady & Sons restaurant in Savannah that Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants.

Since 2015, Paula has opened six new restaurants, including Paula Deen’s Family Kitchen in Pigeon Forge, Tennessee; Myrtle Beach, South Carolina; Branson, Missouri; Destin, Florida; and Panama City Beach, Florida; and Paula Deen’s Creek House in Savannah, Georgia.

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Veteran Hosts Kimberly Wells, Brian Kessler Depart From ShopHQ

October 11, 2019

So it looks like another home-shopping host slaughter, or mass exit, this time at ShopHQ.

On Facebook someone pointed out that Kimberly Wells, Brian Kessler and Kristine Kvanli were no longer on the No. 3 shopping channel’s host page.

The poster asked, “Was there an announcement that they’re gone?”

No, there wasn’t. But in fact, those three hosts — two of them longtime veterans of ShopHQ — are off the online listing.

https://www.shophq.com/p/cc/host/meetthehosts/?stop_mobi=yes&icid=gft-_-meethosts

And Wells’ FB now says she is a former show host at ShopHQ.

She also wrote, “I’ve had the absolute time of my life sharing, connecting and shopping with your for the last 22 years. As you know, I am a passionate woman who thrives on life’s energy, optimism & wonder and I cannot wait to see what the universe has in store for me.”

Wow, 22 years!

We liked Wells and Kessler. She did the “After Dark” shows, where the network sells adult items like vibrators and lubricants. We watched some of those programs and think she did a tasteful job.

We recall years ago when the network glammed up Kessler, getting rid of his glasses and spiffing up his wardrobe.

Not a good change for ShopHQ, as far as we are concerned.

ShopHQ Posts 13% Drop in Sales in 2Q

September 10, 2019

Playing catch-up again. Late last month iMedia Brands Inc., the new name for newly renamed ShopHQ’s parent company, released its second-quarter results. The home shopping network tried to put a good spin on it, but figures don’t lie.

For the quarter ended Aug. 3, ShopHQ posted net sales of $131.5 million, a roughly 13% decrease year-over-year. But the network pointed out that this was “an improvement compared to the 16% year-over-year decline in the first quarter.”

In fact ShopHQ, once called Evine, also saw a reduction in its net losses, which were $10.2 million, an improvement compared to the $21 million net loss in the first quarter.

However, most earnings reports compare results to the same year-ago quarter, not the prior quarter. So there is that.

Year-to-date, sales are down just over 14%, to $263 million, versus the same year-ago period. And net losses year-to-date are $32.1 million versus just $3 million in losses in the year-ago period, a sizable 930% change. Wow.

“We began this turnaround journey in the first month of this quarter, and I’m proud to report we delivered as promised,” ShopHQ CEO Tim Peterman said in a canned statement.

“Specifically, we just arrested a nine-month, $33 million year-over-year decline in adjusted EBITDA,” he said. “It was a lot of smart, hard work performed by the team in a newly established entrepreneurial culture focused on execution. This is an exciting time for us – I am encouraged about our growth plan and proud of our employees and vendors.”

In its press release the company said, “We expect continued revenue declines in the third and fourth quarters, but at a decreasing year-over-year rate, as we demonstrated in the second quarter compared to the first quarter.”

Here are some other 2Q tidbits:

The top performing category in the quarter was watches, which increased 18.4% year-over-year.

Subscription sales increased 17%, reflecting strong loyalty within the beauty & wellness category.

The return rate for the quarter was 19.8%; an increase of 110 basis points year-over-year driven by return rate increases within the beauty & wellness and fashion & accessories categories.

Gross margin rate declined 140 basis points year-over-year to 36.3%, reflecting mix pressure from our fashion & accessories and beauty & wellness categories, as well as rate pressure in beauty & wellness.

Average selling price increased 24% to $68 driven by increases in the jewelry & watches and beauty categories combined with a mix shift into jewelry & watches.

ShopHQ: New Name, New Hosts

September 9, 2019

We are way, way behind in our blogging folks. Duty at work called, and we are having technical issues in terms of posting our gems on Facebook. Here is an attempt at some catch-up.

Evine has been rechristened once again, this time back to an old moniker, ShopHQ.

The No. 3 home shopping channel put out a press release with this news last month, and in that missive also announced the hires/rehires of a batch of hosts, including Libby Floyd and Daniel Green.

Here is the press release from the horse’s mouth:

Evine Shopping Network Becomes ShopHQ

Celebrates with Three-Day On-Air Event & Launch of New Loyalty Program

MINNEAPOLIS, Aug. 21, 2019 (GLOBE NEWSWIRE) — iMedia Brands, Inc. (NASDAQ: IMBI), today completed the on-air rebranding of its flagship, nationally distributed shopping entertainment network to ShopHQ, capping a six-week awareness campaign with its customers across its television, online, mobile and social media platforms.

“Our customer stands at the forefront of our turnaround here,” said Tim Peterman, CEO of iMedia Brands, Inc., “and I am proud of how our management team utilized customer feedback to formulate this five-part rebranding effort designed to improve engagement with new and existing customers.” The changes include:

New name. We now better understand that the 2015 name change from ShopHQ to Evine was confusing and ineffective. We fixed that in a collaborative fashion over the last six weeks with our vendors and customers.

New sets. Live this Wednesday, our customers will see totally redesigned production sets that better reflect the emotive nature of our brands and vibrant network personality.

New hosts. Customers will begin to interact with six new or returning hosts we have recently hired to complement our existing talented team of hosts. We’re pleased to announce the following new additions to the team: Wendi Russo, Daniel Green, Libby Floyd, Amy Hirsh, Jen Vick and Brian Johnson.

New loyalty program. In November, we are planning to roll out an exclusive, new loyalty program called ShopHQ VIP. This innovative new program will enable our customers to earn cash back, enjoy free shipping and participate in discounts at other retailers in our loyalty network.

New website. Over the next three months, our customers will begin to enjoy improvements to the interactive experiences on all our platforms, from desktop to mobile and from home page to emails.

Wendi Russo Returns to Evine, And Libby Does a Cameo

July 23, 2019

Pardon us for being a little late on this but two former Evine-soon-to-be-ShopHQ-again hosts are back at that home shopping network.

Wendi Russo was the first one to return, with a full-time gig, and we rather enjoy her presentations.

And lovely Libby Floyd, who did a stint at Jewelry Television after exiting Evine, appeared back on the Minnesota-based channel earlier this month. We’re weren’t quite sure if she was permanent. But someone on Facebook said she was only appearing for a week, that she didn’t want to relocate from sunny Cali to frozen Minneapolis.

Smart move.

Floyd herself posted on Facebook, “Hey everyone! So fun seeing all my old friends at Evine/ShopHQ today and look forward to shopping with all of you this week.”

She did at least one show with jewelry vendor Michael Valitutti.

Evine Drops Jane Fonda and LA Studio

July 15, 2019

Evine has had some disappointing news in the past few weeks, as first reported by the Minneapolis Star Tribune.

First, the No. 3 home shopping network has dropped its plans to feature a fitness clothing line frpm Jane Fonda. The actress remains a controversial figure because of her activities as “Hanoi Jane” during the Vietnam War, but we thought it was a gutsy move on Evine’s part to add her to its foster.

But Evine has a new honcho, and in an interview with the network’s hometown paper he said the deal with Fonda was dead.

http://www.startribune.com/eden-prairie-based-evine-nixes-deal-with-jane-fonda/512499362/

The new CEO, Tim Peterman, also said Evine decided to pulled the plug on the pact with Fonda after he closed down the network’s relatively new operation in Los Angeles. We were aware Evine had laid off a lot of staff in May, but don’t recall the channel saying it was getting out of LA.

We thought that LA studio/office was a brilliant move, one that would make it easier for the Minnesota shopping channel to attract vendors and talent and set it apart from QVC and HSN.

Home shopping veteran Steve Bryant has already blogged about these actions by Peterman being bonehead moves, and we could not agree more. At least Evine was trying to break out of the home shopping pack, but no so much anymore.

Evine continues to do on-location broadcasts, with one coming from Tucson, recently, for example. We enjoy those.

But why were the models in Arizona glad in cleavage-baring, tiny tops? We know it’s hot out there, but seriously? It raised our eyebrows more than a bit.

HSN’s Beekman Boys Face Backlash On Donation to LGBTQ Group

June 17, 2019

Seriously? The Beekman Boys at the center of a controversy?

The former Evine vendors, who are now on HSN selling their soaps and other products made from goat milk, posted a story on Facebook that said they were getting backlash after contributing to a gay charity campaign.

https://wnyt.com/news/beekman-boys-receive-backlash-over-charity-campaign/5391282/

“It’s 2019, and this really shouldn’t be how we make the news,” they said on Facebook.

The Beekman 1802 partners, in business and life, are Josh Kilmer-Purcell and Brent Ridge. The pair recently said they would be donating some of their product sale proceeds to PFLAG, a national organization, to help support the families of the LGBTQ community, according to the story.

In one FB post the boys said they were donating all the proceeds of the sale of a cute rainbow goat pin to LGBTQ-focused charities.

If you like these guys, who run a goat farm in Upstate New York, and buy their products don’t be a hypocrite by blasting them for supporting their community.

In fact, don’t be a chuckle-head full of bias and hate. Period.

Vanessa Williams Joins HSN From Evine

June 15, 2019

Singer/actress Vanessa Williams is playing the long-running home shopping game of musical chairs.

Williams, who has had an apparel line on Evine for a number of years, is moving over to HSN.

According to the No. 2 shopping channel’s website, Williams will debut July 11.

https://www.hsn.com/shop/vanessa-williams/19584?query=Vanessa%20Williams&isSuggested=false

QVC Pulls Plug on Studio Tours, On-Site Shop and More Bonehead Moves

June 11, 2019

There’s so much change going on at QVC, HSN and Evine that it’s hard to keep up.

First of all, QVC is closing its Studio Store at its HQ in West Chester, Pennsylvania, and will no longer be offering tours of its studios there. We were at the HQ once, and at the store, a few years back when the home shopping network held a special event where customers got to meet many of its jewelry vendors.

From what we saw, the tours will end in August. There were several different types of tours, with an “All Access” version costing $100 a ticket.

Here’s what QVC.com has to say about its less pricey $10 “Backstage Pass” tour:

Since opening in the fall of 1997, QVC Studio Park in West Chester, PA, has become a popular destination for thousands of visitors interested in seeing live television at its best.

At this state-of-the-art broadcasting facility, guests will see and experience how QVC products are sourced, tested, brought to life on air, and delivered to millions of QVC customers. There are views into QVC’s more than 58,000 square feet of studio space where guests may be able to watch QVC programs in progress and may even catch a glimpse of a favorite host or guest!

It seems like the tours were great PR and branding for QVC, fostering even more customer loyalty. Said to see them go.

And this all isn’t just happening QVC. Qurate Retail, parent of both QVC and HSN, has apparently also decided not to renew the lease on HSN’s outlet store in Tampa, Florida. A customer posted on Facebook that she had just been to the Tampa shop and it had signs posted all over that it was closing.

We assume this is all part of corporate belt-tightening. But we find it hard to believe that these brick-and-mortar stores would have been that expensive to operate.

In another obvious cost-cutting measure, HSN will be airing taped rather than live broadcasts overnight. Since we often stay up until ridiculous hours when we should be in bed, we’ll miss those live shows where hosts sometimes got a little wacky. But we wouldn’t want to work those crappy overnight hours, so we guess the move is good for HSN employees.

On the Evine front, the No. 3 home shopping network is no longer a Today’s Top Value. It used to counter program, introducing its TTV at 10 p.m. while QVC and HSN would debut their’s at midnight.

Not sure if how this will work out for Evine. We haven’t had a chance to watch and see how it’s replaced its Top Value, but to us the old concept was a good way to drive shoppers to your channel at a set time every night. But what do we know?

Evine Sales Dive 16% in 1Q, Cans 11 Top Execs As Part of Blood Bath, Back To ShopHQ

May 30, 2019

We bet Evine is glad its first quarter is over. But the execs who got pink slips we’re sure are not happy. Oh, and the name is also going back to ShopHQ. And there’s going to be Shop Bulldog channel for men, and a new Spanish-language one, too.

It’s a lot to digest.

First of all, the No. 3 home shopping network saw its sales nosedive 16% in the first quarter, to $131.5 million versus the prior year. It also suffered a net loss of $21 million, compared to net loss of $3 million in the prior year.

New CEO Tim Peterman, who rejoined the company earlier this month, wasted no time wielding the ax. In one of the worst corporate-speak euphemisms we’ve ever heard, he called the network’s mass layoffs “a cost optimization event” that will eliminate $15 million in annual overhead costs.

“This event included a 20% reduction in non-variable workforce and the permanent elimination of the following 11 senior executive roles: EVP, Product Sourcing & Business Development; EVP, Managing Director of Brand Development; EVP, Chief Human Resources Officer; SVP, Chief Merchandising Officer; SVP, Chief Accounting Officer; VP, Site Merchandising & Customer Analytics; VP, Customer Operations; VP, GMM Home; VP, Planning; VP, Marketing; and VP, GMM Beauty,” Peterman said in a statement.

As for the name change, here we go again.

“In the second quarter, we are planning to change the name of the Evine network back to ShopHQ, which was the name of the network in 2014,” Peterman said. “ShopHQ is easier to recognize for existing television retailing customers, who spend over $9 billion annually with television retailers in U.S. We believe this more intuitive and recognizable name will allow us to better promote to our network and build our customer file again. Our conclusion from the review of the customer impact data related to the change to Evine in 2015, was that it was not positive.”

Peterman made no excuses for the network’s performance, since he wasn’t responsible for it.

“I am excited to rejoin Evine as its new CEO,” Peteman said. “Although we have only been working as a team again for less than a month, we have already identified the primary causes for Evine’s dramatic financial declines these last few quarters and begun to implement focused remediation actions.”

“In terms of our first quarter, 2019 performance, there is no other way to say it – our performance was poor.”

No sh-t.

“In fact, our performance over the past three quarters has significantly missed expectations, and we must perform better for our shareholders and employees,” Peterman said. “Our plan to reverse our recent negative financial trend is clear, exciting and already in motion.”

This has included hiring Jean Sabatier for the new post of executive vice president, chief commerce officer.

“This is an important change expected to re-establish operating fundamentals in pricing, merchandising, programming and planning,” Peterman said. “Jean rejoins the company after having served as SVP, Sales & Product Planning and Programming from 2008 to March 2017. Most recently, Jean has served as a planning and programming consultant in both Germany and Italy to HSE24, an omnichannel retailer.Prior to joining Evine in 2008, Jean spent 11 years at QVC.”

Peterman added, “We are optimizing the current merchandising mix to drive better customer engagement and immediately improve our merchandising margin and shipping margin. We expect this changed mix will lower our variable costs as a percentage of revenue. This is a cornerstone remediation effort that we anticipate will create an increase of 5% to 7% in the airtime mix of our strongest categories of jewelry, beauty, wellness and watches, and a corresponding decrease of 5% to 7% in the airtime mix of our lowest performing categories of home and fashion.”

Peterman also cited the $11 million in additional working capital it’s freceived via Invicta Watch Group investment transaction.

“We secured the services of Eyal Lalo, as our new vice chairman, and we expect he will help us reignite our vendor community with passion while also helping us find and launch new vendors to strengthen our product assortment in all of our merchandising categories,” Peterman said. “This is also a cornerstone of our remediation effort. In the last three years, Evine has not launched a single brand that has exceeded $10 million in annual revenues. Eyal is already making a difference for us in this area.”

Here’s the new interactive media game plan:

Using our “service fee” business model:

Expanding Evine’s existing 3PL service offering. In 2017, Evine launched its 3PL services business unit and signed its first customer, G-III Apparel Group, in 2018 with brands such as Karl Lagerfeld Paris, DKNY and G.H. Bass.

This year we expect to add customers and expand our service offering to provide a “one-stop commerce services offering” targeting brands interested in propelling their growth using our unique combination of assets in television, web and 3PL services. We will also seek to add services in the AdTech space monetized with advertising and fees.

Using our “advertising & eCommerce” business model:

Shop Bulldog: In Q4 of 2019, we expect to rebrand our existing Evine Too channel into a new omnichannel, television shopping brand called Shop Bulldog (“SB”) that will sell and advertise men’s merchandise and services, and the aspirational lifestyles associated with its brands and personalities.

Although SB will be produced in Minnesota at the corporate headquarters like our ShopHQ channel, SB will not be associated with ShopHQ from a branding and creative perspective. Our unfair advantage in executing this strategy is our existing strength in watches and male customers in television retailing.

LaVenta: In Q1 of 2020, we expect to launch a new omnichannel, Spanish language, television shopping brand centered on the Latin culture to sell and advertise merchandise, services and personalities, celebrating aspirational lifestyles.
LaVenta will be produced in Miami by a standalone Latin management team. We also have a compelling unfair advantage to build this new offering – the top three shopping categories in the Latin culture are beauty, watches and jewelry – our core strengths.