Posts Tagged ‘Evine’

Evine Sales Flat In Second-Quarter

September 3, 2018

Catching up here, on the second-quarter results that Evine posted last week.

Everythng’s relative, we guess, and the No. 3 home shopping reported basically flat sales, up just over 1 percent to $150.8 million. Since HSN was down 11 percent and QVC saw a 4 percent gain.

Evine cut its net loss, bringing it down to $40,000, “improved by approximately $2.0 million year-over-year, representing the best second quarter performance since fiscal 2000,” according to the company. It also boasted that it had introduced 17 new brands during the second quarter.

And there were lengthy remarks Evine CEO Bob Rosenblatt.

We had a very productive quarter and I’m pleased with our results. We not only accelerated top line growth, but we improved bottom line profitability and grew Adjusted EBITDA by 12 percent year-over-year. We also strengthened our balance sheet and overall liquidity with an amendment of our credit facility that will provide interest expense savings and additional availability.

Our expertise is in building great brands. We do this by curating a portfolio of enticing products that have a unique story and then, with the right storyteller, we bring these products and brands to life across all of our platforms.

We strive to keep our content fresh and relevant with a combination of both core and new brands. To that end, we introduced 17 new brands during the quarter and celebrated a number of milestone anniversaries. Additionally, during the quarter, we continued to advance our digital and social initiatives, grow our subscription business and increase purchase frequency.

As previously announced, Evine noted that Anne Martin-Vachon had joined the network as president Aug. 1, and oversees merchandising, marketing, digital, broadcast and production. Previously, Martin-Vachon was president of the Canadian multiplatform digital commerce company TSC – Today’s Shopping Choice, a division of Rogers Media.

Evine also said that:

* The top performing category in the quarter was beauty and wellness, which grew 27 percent year-over-year, reflecting continued strength from our subscription business.

* Digital net sales as a percentage of total net sales increased 450 basis points to 52.6 percent, reflecting a continued focus on making the customer experience seamless across all platforms.

* The return rate for the quarter was 18.7 percent; an improvement of 40 basis points year-over-year and across multiple categories.

* Gross profit dollars increased to $56.9 million and gross profit margin was 37.7 percent.

* Operating expenses decreased 1.7 percent or about $1 million year-over-year to $56.0 million, reflecting reduced variable selling and distribution expenses.

Advertisements

HSN’s Higher Beekman Prices, QVC Garden Guy Gone

July 23, 2018

As we’ve already mentioned on Facebook, the worst-kept secret ever was already officially announced – that former Evine vendors the Beekman Boys are taking their goat soap to HSN. They premiere July 31.

But we’ve heard from since then, from several people, is the have really jacked up their prices with the move. As in $48 on HSN versus $39 on Evine for soap. Not cool.

And in another tidbit, former QVC gardening guru Phillip Watson is hitting the road as he’s decided to pursue other interests. We have never watched a home-shopping gardening in our lives, but some of his fans were upset.

Dallas Prince’s Husband Is Recovering From Second Heart Attack

July 23, 2018

This morning we were shocked to read on Facebook a post by Evine jewelry vendor Dallas Prince saying that her husband Vincent had suffered another heart attack.

Her spouse, Vincent Ciurluini, had a near fatal heart attack a few years back. We can certainly empathize with her since our dad survived a near-fatal attack and then was in and out of the hospital more than a dozen times with more heart scares.

“I almost lost Mr. Wonderful,” Prince posted. “My husband, Vincent, suffered another heart attack today while driving home. We stayed on the phone together and met at the hospital. He is out of surgery and sleeping. I have never cried that hard in my life….. truly believe in prayers & miracles.”

Vincent is also in the jewelry business, And the two of them with their gorgeous smiles are one of the most stunning couples ever.

We’re praying for Vincent’s swift recovery.

‘Amigo’ Deasy Leaving Evine, Wife Crowell Staying

June 26, 2018

It’s official: Paul Deasy, one of Evine’s Three Amigos, is leaving the home shopping network to go to HSN this fall. But his wife Judy Crowell is staying at the Minnesota channel.

Former home shopping host Deasy relayed the news in a live Facebook chat with his wife and fellow home shopping host/jewelry vendor Crowell this weekend.

Deasy and Crowell, if we recall correctly, have both appeared on QVC and HSN as well as Evine. And Crowell was also a vendor briefly for Jewelry Television. Then the couple came on-board Evine, the No. 3 home shopping venue. Deasy’s specialty was turquoise.

Deasy and veteran Evine jewelry vendors Chuck “Jersey Boy” Clemency and Michael Valitutti were the network’s Three Amigos. But Clemency said that moniker will be retired.

Deasy said that he has a few appearances coming up on Evine in early July.

Amazon Looms, New Evine Prez, Beekman Boys to HSN ?

June 23, 2018

Because of family and work duties, we haven’t had time to blog. But here’s playing some catch-up.

E-commerce behemoth Amazon dipped its toe into home shopping show it had, “Style Code Live.” It pulled the plug on that but has not given up.

GearBrain.com reported that Amazon has filed a patent for “a live online shopping service where viewers watch products being demonstrated and can buy them with a click of their mouse or tap of the screen.”

https://www.gearbrain.com/amazon-live-tv-shopping-patent-2579439933.html

Seems this is what will be part of a service called Amazon Live.

On another note, talk has surfaced again that those goat herders the Beekman Boys, who sell natural products created from the milk of the horned beasts, are heading to HSN after recently leaving Evine.

And speaking of Evine, we used to get all its press releases. No more. So this snuck by us earlier this month: The network has named a new president, Anne Martin-Vachon, who joins the company Aug. 1.

She will report to CEO Bob Rosenblatt. Chief Merchandising Officer Michael Henry and Chief Marketing Officer Nicole Ostoya will report to Martin-Vachon, who is coming from TSC – Today’s Shopping Choice, a division of Rogers Media.

The boilerplate on her says:

She spent the last two years there as president and is credited with the operational and sales turnaround of the company. Her expertise lies in cultivating a high-performing team, leading brand transformations that resonate with customers, the instinct to curate a product assortment that shoppers want, and keen attention to top-and-bottom-line growth – all with the customers’ experience at the center.

With passion, experience, and business savvy, Ms. Martin-Vachon is uniquely suited to lead Evine’s next chapter.

“Evine has now entered the third year of its three-year turn around,” said Rosenblatt. “Anne is the perfect fit to continue to grow our sales and merchandising organization and deliver on our strategy to grow both sales and profit this year. She has a great track record and brings a balance of creative and operational strength to the position. She also has the unique position to have strong partnerships already in place with many of the brands that are here at Evine, that also appear on TSC, and will be hitting the ground running.”

During her Canadian tenure, Ms. Martin-Vachon rebranded the company (from The Shopping Channel to TSC -Today’s Shopping Choice), grew the customer base, re-energized the merchandise portfolio, and improved the broadcast and digital content experience to deepen customer engagement. Operationally, she reorganized the company, simplified processes, focused on flawless execution to deliver a better end-to-end customer experience, transformed the digital marketing strategy, and reduced inventories by 30 percent.

“Ms. Martin-Vachon has been able to leverage her considerable experience over the last couple of years with the impressive work she has done with the TSC turnaround,” said Landel Hobbs Chairman of the Board at Evine. “Her results are a testament to her focus, growing sales and margin at TSC by double digits and delivering record results during her tenure there.”

“I love the multiplatform digital retail experience – this is my sweet spot,” said Anne Martin-Vachon, incoming President, Evine. “We are storytellers. The story of great brands told by expert storytellers, and that unique trust we create with our customer. Now, as I join the company, I am looking forward to shaping the exciting next chapter in the Evine story – it’s going to be a great one!”

Prior to her appointment as President of TSC, Ms. Martin-Vachon was Chief Merchandising, Planning and Programming officer at HSN, The Home Shopping Network.

Before joining HSN, Ms. Martin-Vachon held various executive positions in the consumer package goods and retail industry including Chief Marketing Officer at Nordstrom, Inc., a leading fashion specialty retailer, Chief Executive Officer at Lise Watier Cosmétiques, Inc., a Canadian-based beauty and skincare company, and Chief Marketing Officer at Bath & Bodyworks, LLC, which operates retail stores for personal care products.

Ms. Martin-Vachon began her career at the Procter & Gamble company where she spent more than 20 years in a variety of marketing and general management leadership positions across the company‘s portfolio of beauty, personal care and household brands.

Evine’s Sales Flat In First Quarter, At $156.5 Million

June 3, 2018

Evine’s net sales were essentially flat in the first quarter, $156.5 million compared to $156.3 million a year ago, but it did cut its losses, the company reported last week.

The Minnesota-based home shopping network saw a loss of $3 million, a 7 percent improvement over last year’s $3.2 million.

“I am very encouraged by our first quarter operating results,” Evine CEO Bob Rosenblatt said in a canned statement. “It was a very productive quarter for us and the results reflect the hard work and focus of many over the past two years towards our turnaround efforts.”

“Strategically, 2018 is about profitable revenue growth, product development and increasing our customer base,” he said. “We can achieve our goals if we maintain our focus and deliver on our stated strategy to position Evine as a leading omni-channel purveyor of proprietary, exclusive, and under-discovered goods. This, when combined with our fully built out direct-to-consumer and increasingly valuable video commerce platform, will deliver increased value for our shareholders, customers and vendors.”

The first-quarter highlights were:

• The top performing category in the quarter was beauty and wellness, which increased 17.3 percent year-over-year, reflecting strong results from our subscription business. Home and consumer electronics also had strong year-over-year growth of 5.5 percent with strength in our tabletop category.

• Digital net sales as a percentage of total net sales increased 240 basis points to 53 percent, reflecting our continued focus on making the customer experience as frictionless as possible across all devices.

• The return rate for the quarter was 18.9 percent; relatively flat year-over-year and within our expectations based on our merchandise mix.

• Gross profit dollars were flat year-over-year at about $56.3 million. Excluding contract termination costs of $753,000, gross profit dollars would have been approximately $57 million, or 1.3 percent better than last year.

• Operating expenses increased 2.3 percent or $1.3 million year-over-year to $58.2 million, including a $518,000 increase for executive transition expenses. The remaining increase was due to investments in our organization to support growth. Additionally, year-over-year increases in program distribution costs associated with high definition carriage were mostly offset by savings related to favorable negotiations for other carriage.

The network did some executive housecleaning, as well. Diana Purcel was appointed executive vice president and CFO, replacing Tim Peterman, formally chief operating officer/CFO. Peterman’s COO duties have been absorbed by the executive team.

And Mark Locks was appointed executive vice president of product sourcing and business development.

Beekman Boys Bow Out Of Evine

June 3, 2018

The Beekman Boys, the Madison Avenue refugees who created a goat-farm empire, are leaving Evine. Their last show is Tuesday.

The couple, Josh Kilmer-Purcell and Brent Ridge, were popular vendors on No. 3 home shopping channel, selling bar soap made from goat milk and then expanding their line to include laundry soap and facial products.

Evine CEO Bob Rosenblatt announced the news during a first-quarter call with Wall Street analysts last week.

“Beekman launched on EVINE in 2015 and the EVINE team in collaboration with the Beekman 1802 brand brought the story of the brand’s founders to life for our viewers,” according to a transcript of the call from Seeking Alpha.

https://seekingalpha.com/article/4178102-evine-live-inc-evlv-ceo-bob-rosenblatt-q1-2018-results-earnings-call-transcript?part=single

“The brand grew on EVINE from a niche bath and body line to a full lifestyle brand,” he said. “We’re saddened to report that Beekman will be having their last show on EVINE in June, however, the whole EVINE team couldn’t be prouder of watching this brand grow over the last few years.”

We always appreciated them because they got laid off from their advertising jobs, like we got laid off from a newspaper during the Great Recession. But they chose a unique path, becoming goat farmers in Upstate New York.

Their Evine fans are lamenting their departures on Facebook.

Some were pissed.

“How about a sign that says ‘STOP,’ as in we are going to stop selling our products on Evine,” a not-so-hapy camper posted on the Beekman Boys FB page. “I received a notice from Evine today that there will be some final sell of your products and then they will no longer be selling Beekman 1802. I think we deserve an explanation as “neighbors” because right now, as people receive these notices, I think you will have a lot of angry neighbors. :-(”

The Boys were coy.

“Next week will be our last visit to Evine,” they responded. “We are unable to say more at the current time, but will provide more info as soon as we can.”

A little birdie told us that the Beekman Boys were previously on HSN, and that they may be heading back there.

Evine Sets Up Outposts In LA, Big Apple

May 1, 2018

Lordy, Evine is expanding beyond the confines of frosty Minnesota, setting up studio and office space in Los Angeles and New York City.

The No. 3 home shopping network said Monday that it had leased a studio and business offices in the Wilshire-Beverly Hills area of LA, as well as a Manhattan office on 54th Street and Sixth Avenue.

Why? “To strengthen new businesses, brand partners, talent and industry awareness,” according to the press release.

In other words, celebs and other vendors don’t like hoofin’ it to the Midwest.

“Having a New York and Los Angeles presence changes the access and perception of the video commerce business,” said Tommy Hilfiger, the fashion designer and Evine investor and adviser, in a canned statement. “The world of online and video shopping has changed to the point where the consumer is shopping via social media, online and via video on all devices including TV, which is still 50 percent of the business. It is a very exciting time for the company.”

And listen here from Mark Locks, Evine executive vice president of product development.

“Los Angeles and New York both have a vibrant, made-in-the-USA business culture that gets stronger with each season,” he said. “The new office spaces will allow us to be more nimble and quickly leverage opportunities within the marketplace. It provides Celebrities who have brands and large social presences a location that is very easy to get to.”

In addition to the office spaces, Evine said it will debut a new studio in Los Angeles with programming beginning this summer.

“The digital retailer is well-known for bringing many parts of the world to life through remote broadcasts including the show, ‘Sweet Home Savannah’ shot within celebrity chef Paula Deen’s house located in Savannah, Georgia,” the press release said. “Most recently, Evine shot a four-day, live remote in Ireland to celebrate Waterford Crystal’s 11th anniversary, embarked on the Invicta and Friends cruise to the Bahamas and took its customers on a tour of the Waterford Crystal ball which drops on New Year’s Eve in New York City.”

As usual, CEO Bob Rosenblatt chimed in.

“Our strategic expansion into these opportunity-rich markets are part of our overall plan to drive innovation and differentiation within the business,” he said.

“We believe a more prominent footprint in these markets will bring major opportunities to our network with brands that are doing business in these cities and that having our studio in their backyard, will make it easier for them to appear on our shows,” said our bud, Evine Chief Marketing Officer Nicole Ostoya. “To support our brands, we are planning a talent search in the Los Angeles market that will kickoff June 13 through June 15.”

Jewelry Designer Dweck At QVC, Wendi Russo Exits Evine

April 3, 2018

Catching up:

We’ve long admired upscale jewelry designer Stephen Dweck’s gorgeous chunky gem pieces, which we would longingly gaze at in showcases in stores like Neiman Marcus.

Now Dweck is doing a jewelry line for QVC. The pieces are not cheap, but they are less pricey than his Neiman stuff. One silver chain was already on wait list.

http://www.qvc.com/catalog/search.html?keyword=Stephen+Dweck

We’re told the Evine host Wendi Ross has left the network. From what we can tell from her Facebook page, she is coaching young women how to complete in beauty pageants now.

She had been at the home shopping network since June 2004, a pretty long run of 14 years.

Evine Hires EVP Of Product Development

March 23, 2018

Evine has appointed Mark Locks as executive vice president of product sourcing and business development, the home shopping network said this week.

Locks, who will report Evine CEO Bob Rosenblatt, is tasked with strengthening the company’s product-development pipeline.

Locks joins Evine from Tiger J LLC, which manufactures fashion-forward clothing and accessories for consumers both domestically and internationally, where he served as president of global operations.

He is credited with developing celebrity brands in the video-retail business including Serena Williams, Giuliana Rancic, Lisa Rinna, Vanessa Williams, Nicole Richie and Queen Latifah,

“Mark is bringing his considerable talent, experience and Rolodex to Evine where he will oversee enhanced product development operations for new business opportunities,” Rosenblatt said in a canned statement. “We have watched him develop strong brands and identities over the years, and we are thrilled to have him join the Evine family.”