Posts Tagged ‘Evine’

Evine’s 4Q Sales Drop 10%, To $191 Million

March 23, 2017

Evine joined its two much larger rivals in posting declines in sales in the fourth quarter, seeing its revenue dive 10 percent, to $191 million, the No. 3 home shopping network said Wednesday.

Evine said its drop in net sales was “driven by a $21 million reduction in low contribution margin consumer electronics, which includes management’s proactive $15 million reduction of low margin hoverboard sales.”

“Excluding the effect of hoverboard sales, fourth-quarter net sales declined about 3 percent,” the home shopping network said in its press release.

The company posted net income of $2 million, a 207 percent improvement year-over-year, and adjusted EBITDA of $6.4 million, a 31 percent rise year-over-year.

For all of 2016, Evine registered revenue of $662.2 million, down nearly 4 percent.

http://s21.q4cdn.com/129019908/files/doc_presentations/2016/Evine-Earnings-Investor-Presentation-F16-Q4.pdf

QVC and HSN didn’t have great quarters, either.

QVC’s fourth-quarter revenue dropped 7 percent, to $1.9 billion, and was down 2 percent in 2016 versus the prior year, to $6.1 billion. HSN saw its sales dip 1 percent in the fourth quarter, to $769.3 million, and slip 3 percent last year, to $2.7 billion.

Evine CEO Bob Rosenblatt had plenty to say.

“This is the fourth quarter in a row that we have expanded our gross margin rate, improved our cash position and grew our Adjusted EBITDA on a year-over-year basis,” he said in a canned statement.

“I’m very proud of our team and these results, particularly in light of the challenging macro retail environment. As previously noted, we continue to be on a different journey from our closest competitors. Our strategy to rebalance our merchandising mix and implement expense discipline has positioned us well for an exciting 2017.”

And that wasn’t all.

“Looking to 2017, we believe this will be another strong year of building shareholder value,” he said. “Our merchandising plan will remain focused on delivering a balanced assortment of profitable proprietary, exclusive and name brand products.  We will continue to work hard to engage our customers more intelligently by leveraging the use of predictive analytics and interactive marketing to drive personalization and relevancy to each experience.”

And even that wasn’t all.

“And equally important, we will continue to find new methods, territories and technologies to distribute our video commerce programming beyond the television screen,” he said.

“This will include growing our revenues in social, mobile, online, and over-the-top platforms like Amazon Firestick, Apple TV and Roku, and also exploring thoughtful bricks and mortar retailing partnerships that leverage our video commerce expertise to build a bridge between traditional retail and e-commerce.”

In the fourth quarter wearable categories, which include jewelry and watches, fashion and accessories, and beauty posted “solid revenue performance, and together grew by 2 percent,” according Evine.

“However, this growth was more than offset by a 55 percent decline in the consumer electronics category, of which more than two-thirds of the decline was related to not repeating the low-margin hoverboard sales from last year,” the network said in its press release.

In a call with Wall Street analysts, Rosenblatt gave a shout out to us jewelry hounds.

“We had several well executed jewelry events during the quarter, this included our Diamond Day event in November, which resulted in 18 percent improvement in productivity over the last year,” he said, according to a transcript from Seeking Alpha.

“In addition, we are able to be the first company to market the Burmese tuby which only recently became available to the U.S. market after 10 years. The customer responded when we experienced the 30 percent higher productivity versus our base jeweler business. In addition, we had a successful January Gem week as we continue to have success selling a wide variety of gem stones to our very loyal jewelry customers.”

http://seekingalpha.com/article/4057152-evines-evlv-ceo-bob-rosenblatt-q4-2016-results-earnings-call-transcript?source=email_rt_article_readmore&auth_param=1cprs8:1cd5fo1:d6d068b63def7b8390aafca68547c67e&uprof=53&dr=1http://seekingalpha.com/article/4057152-evines-evlv-ceo-bob-rosenblatt-q4-2016-results-earnings-call-transcript?source=email_rt_article_readmore&auth_param=1cprs8:1cd5fo1:d6d068b63def7b8390aafca68547c67e&uprof=53&dr=1

Evine is also steaming  ahead with its conversion to HDTV.

“And as we have discussed our conversion to high definition TV is expected to be completed in launch by September,” Rosenblatt told analysts.

“We started the process of converting to high definition TV in the third quarter of fiscal 2016. We remained on track with this initiative. Phase I which included camera replacements and a transition to 16:9 aspect ratio which completed in the fourth quarter and Phase II which includes HD switcher replacements is set to be completed this spring. The final Phase will be completed by fall at which time we will be fully broadcasting in high definition. This transition to HD will improve our customer’s viewing experience which we believe will result in incremental sales.”

 

 

Smashbox Creator Comes To Evine

March 8, 2017

Correct us if we’re wrong, but it sounds to us like the founder of Smashbox Cosmetics and one of its key makeup artists have split from that company and are bringing a new line to Evine.

That’s because on Tuesday the No. 3 home shopping network announced that this Friday Dean Factor, Smashbox founder and creator, and the company’s veteran makeup whiz Holly Mordini will be premiering a new line, STROKE of BEAUTY.

“Offering a unique point of difference from other color lines, STROKE of BEAUTY reflects an artist’s perspective by marrying the techniques applied to painting with the makeup artistry skills Mordini developed throughout her 20-plus year career,” the press release said.

Mordini appeared as Smashbox’s rep when the line was selling first on QVC, and then on HSN.

“Evine is committed to delivering great products, building brands and telling those brands’ stories. STROKE of BEAUTY is exciting because it has such a great story to tell,” Evine CEO Bob Rosenblatt said in a canned statement. “In addition to the unique product offering, we have an exceptional guest – Holly Mordini – who will inspire customers with her artistic approach to makeup.”

Mordini who apparently is not only a makeup artist but a painter has worked in the beauty industry for more than two decades. She was “discovered” in 1997 by Dean Factor, the co-founder of Smashbox Cosmetics and great-grandson of Max Factor (a.k.a. “The Father of Makeup”).

In 2015, Mordini and Factor combined their industry knowledge and talent to develop STROKE of BEAUTY.

“This brand is as much about the product as it is about the application. That’s what makes STROKE of BEAUTY so perfect for television,” Factor said. “What sets Evine apart from other video commerce platforms is their ability to dedicate the airtime and resources to not only nurture and grow brands, but also tell brands’ stories in new and engaging ways.”

Mordini, who has a bachelor’s degree in fine and studio arts, also put her two cents in.

“I’m so excited for the opportunity to share my artist’s point of view on product formulations, application and technique when I come to Evine,” she said. “I know that I can help women approach beauty differently and show them just how easy it can be for STROKE of BEAUTY to make a difference in how their makeup can look. It’s going to be so much fun to show viewers all the exciting ways to update their beauty routines!”

Evine Names New Merchandising, Digital Execs

March 7, 2017

Evine is bolstering its management team, bringing in a consumer-electronics veteran of QVC and HSN and promoting an in-house digital exec.

The No. 3 home shopping network on Monday said it had hired Rob Ellerstein as vice president, general merchandise manager of hard home and consumer electronics. What the heck is “hard home”?

In addition, Evine promoted Lee Goehring to the slot of vice president, web merchandising & business development.

Ellerstein joins Evine from QVC, where he was most recently director of merchandising, electronics. Prior to that, he served as HSN’s vice president of merchandising and operating vice president/director of merchandising.

In addition, Ellerstein spent seven years at Macy’s Inc., where he was a senior buyer of home products, including rugs, housewares, electronics and food products.

“In 2017 we are focused on growing our profitable, balanced merchandising mix with engaging exclusive and proprietary products,” Evine CEO Bob Rosenblatt said in a canned statement.

“To help us do that well, I’m excited to welcome Rob Ellerstein as vice president, general merchandising manager of hard home and consumer electronics. I had the pleasure of working with Rob at HSN and I know he will be a great addition to our team.”

Goehring got a promotion. He began his Evine career in 2012, and most recently had the post of vice president of merchandising for the home and consumer electronics categories.

Prior to Evine, Goehring served for five years as vice president of national accounts at Technology Resource Group International and worked as a senior buyer at Target Corp. and Best Buy Co.

“We continue to drive our digital sales opportunity beyond traditional television as illustrated by our growth in mobile, social, online and emerging platforms like Roku, Apple TV and Amazon Firestick,” Rosenblatt said.

“Lee will be focused on creating a seamless connection from our TV platform to our e-commerce engine and exploring other ways to grow our digital platforms.”

Actor John O’Hurley’s ‘Pet Shoppe’ Bows On Evine Friday

February 14, 2017

We already reported that actor John O’Hurley, who played Elaine’s boss on “Seinfeld,” was coming to Evine with pet products.

The No. 3 home shopping network on Monday put out the press release on his premiere.

Here it is:

Former “Seinfeld” Star (J. Peterman) and Host of “The National Dog Show” John O’Hurley Brings Pet Products to Evine

Debuting February 17, “Pet Shoppe with John O’Hurley” will blend shopping with entertainment and feature unique pet products and live demonstrations

MINNEAPOLIS, Feb. 13, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will premiere “Pet Shoppe with John O’Hurley” on February 17, featuring the former “Seinfeld” star and host of “The National Dog Show.” Blending entertainment, education and shopping, the show aims to provide animal lovers with an assortment of unique products and helpful pet care tips.

“Everyone immediately recognizes John O’Hurley as J. Peterman on ‘Seinfeld,’ but many don’t know of his love for dogs,” said Bob Rosenblatt, Chief Executive Officer of Evine.

ohurley

“John has made his mark on the dog community, both as a New York Times best-selling author and host of ‘The National Dog Show’ for the past 15 years. He also has a quick, witty style that we feel will make for a highly entertaining show. We’re thrilled to partner with John in this endeavor and look forward to expanding our pet business while inviting new viewers to Evine with a show that will make them smile.”

Premiering Friday, February 17 at midnight, 6am, 11am and 6pm ET, “Pet Shoppe with John O’Hurley” will offer a variety of unique and innovative items for both dogs and cats. During the show, O’Hurley will share his expertise with viewers and provide education on different dog breeds, with the intent to help pet owners better understand their four-legged family members.

“Pets are my passion and having the opportunity to share that with viewers in such a fun way is a dream come true,” said O’Hurley. “As a dog owner myself, I believe it is essential to understand what your pet needs and the best ways to care for them. By educating viewers of the temperament of different breeds and arming them with the right products, I hope I can help pet owners everywhere live happier lives with their furry friends.”

Here is the boilerplate on O’Hurley:

John O’Hurley has become one of the most versatile players in entertainment. As the longstanding host of ‘The National Dog Show presented by Purina,’ John is probably best known as J. Peterman from the record-breaking, hit sitcom ‘Seinfeld.’

O’Hurley’s career began in daytime television where he appeared on several soap operas. He also starred on the inaugural edition of ABC’s “Dancing with the Stars,” ultimately winning the championship. John went on to play Billy Flynn, the male lead in Broadway’s ‘Chicago’, and has since hosted the syndicated game show, ‘Family Feud.’

He has also written three books, including New York Times’ bestsellers: ‘It’s Okay to Miss The Bed On the First Jump,’ ‘Before The Dog Can Eat Your Homework, First You Have To Do It: Life Lessons From A Wise Old Dog To A Young Boy,’ and ‘The Perfect Dog,’ published by Penguin Books. John is an animal lover who’s thrilled to share his lifetime experiences to help advise viewers who love their pets as much as he loves his own.

QVC Airs Reruns On Gem Day

February 9, 2017

As far as we know, Evine pioneered rerunning its prime-time programming in the overnight hours, the wee hours of the morning. That was a switch, since it’s a home shopping tradition to broadcast live 24/7.

Maybe we’ve just missed it before, but early Thursday morning for the first time — at least that we’ve ever seen — QVC reran host Jane Treacy and gem expert Peyton Kelley’s introduction to the TSV. It is Gem Day at QVC.

Anticipating a snow day, we were up watching QVC at 3 a.m. or so when we saw a presentation on a rainbow-colored sapphire bracelet that sounded familiar.

It was familiar because we had seen it shortly after midnight.

On-screen QVC said that the programming had been previously recorded. We didn’t stay up long enough to see how many hours of the earlier programming, the “Gem Day Grand Opening,” was rebroadcast.

What gives?

‘Watch’ Evine Air From Cruise Ship

February 9, 2017

We love it when home shopping networks are innovative and move out of their studios to broadcast live from location. Evine just did several days of programming from the Tucson gem show, and now it is moving from the arid desert to the sea.

The network Wednesday said it will air a live watch event aboard the Carnival Victory Cruise ship starting today, Thursday, through Monday.

Now class, guess which timepiece line is being featured?

Oy, yes the “Invicta Ocean Voyage Live” event “will take fans inside and behind the scenes of an Invicta-themed cruise experience,” according to the press release.

“Evine regularly transports customers to exotic shopping destinations, but we’ve never done anything quite like this,” Evine CEO Bob Rosenblatt said in a canned statement.

“By partnering with Invicta and leveraging the talents and technologies of our broadcast team, we’ve set our sights on a new endeavor: broadcasting Evine programming live aboard a cruise ship. Through this event, we hope to bring the excitement of the Invicta Ocean Voyage directly to customers’ living rooms and on their different screens, while creating an entertaining shopping experience like no other.”

Over the past 15 years (it actually seems like an eternity), Invicta and Evine have done more than 30 destination-based events, from various sites in the United States, Mexico and the Bahamas.

Evine also tooted its own horn, pointing out that it has broadcast live from Las Vegas, New York City, Waterford Ireland. It also airs a weekly show from Paula Deen’s Savannah, Ga.

The “Invicta Ocean Voyage Live” begins Feb. 9 with a broadcast from the Invicta Marine Pavilion before the ship sets sail the following day. During the Invicta event, Evine will be hawking more than 100 new designs.

“One of the things that sets Invicta apart from almost any other brand is our community of passionate watch enthusiasts,” Eyal Lalo, CEO of Invicta Watch Group, said in a statement.

“That’s what makes the Invicta Ocean Voyage so special… not only is this the first time we’ll broadcast live aboard a cruise ship, but it’s the first time this community will come together on such a large scale. I look forward to meeting these enthusiasts in person and am excited to partner with Evine to bring this experience to collectors everywhere.”

Actor John O’Hurley Brings Pet Products To Evine

February 8, 2017

We just saw an Evine promo that featured actor John O’Hurley, who played Elaine’s boss J. Peterman on “Seinfeld.”

The white-haired thespian, who was a champ on “Dancing With The Stars,” said that he will doing a program on the home shopping network called “The Pet Shoppe.” The items are already online.

http://www.evine.com/c/more/hobbies–and–leisure/?r=the-pet-shoppe&icid=InternalSearch_Default_The%20Pet%20Shop

We think the spot also featured a dog.

We hope Evine starts selling sweaters we can buy for our Sphynx cat, Blu.

Evine To Debut Weekly Beauty Program

February 7, 2017

Evine is ramping up its efforts to cash in on the very lucrative beauty biz on home shopping.

The No. 3 home shopping channel announced on Monday that it will be doing a weekly beauty program, which is is what HSN does on Thursday nights with its “Beauty Report” and QVC does on Friday nights. Evine’s effort will air on Wednesdays.

Here’s the press release:

Evine to Premiere “Evine Beauty Experience”

Debuting February 8, the weekly program will support the company’s fast-growing beauty business, which has seen significant growth over the past three years

MINNEAPOLIS, Feb. 06, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will premiere “Evine Beauty Experience,” a new weekly program created to support Evine’s fast-growing beauty business, which has seen significant growth over the past three years. The show will debut Wednesday, February 8 and become a destination for Evine’s beauty community and a place for launching new products and technologies.

“‘Evine Beauty Experience’ is an opportunity for customers to be at the forefront of the beauty industry…to experience what industry-insiders get to experience every day: being the first to discover the ‘next big thing,’” said Teresa Harris, Vice President of Beauty at Evine. “It’s an amazing way to build a sense of community by engaging our customers with a blend of entertainment and education, along with an exciting lineup of trend-driven products and technologies. Not only does it fill a need of our viewers, but ‘Evine Beauty Experience’ will also serve as an important part of our growing beauty business by giving us an outlet to launch new products and build brands. I can’t wait for our customers to ‘experience’ the future of beauty.”

“Evine is quickly becoming a destination for beauty brands looking to reach a new audience and tell their brand story,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Beyond just being a destination, we’ve earned a reputation as being a retailer that not only invests in building brands, but provides a video commerce platform to bring their story to life in a way that traditional retail can’t. As a result, we’ve experienced significant growth in our beauty category over the past few years. I’m immensely proud of our ability to bring to our customers some of the most innovative and exciting brands in the market – new products and technologies they can’t find anywhere else.”

Premiering Wednesday, February 8, “Evine Beauty Experience” will air every Wednesday at 8pm ET and Thursday at 11am ET and feature a variety of cutting-edge products from both well-known and smaller, independent brands. Setting itself apart from other beauty shows on Evine, “Evine Beauty Experience” will have the same hosts each week, something Harris says is key to building trust and rapport with customers.

“Heather Hall and Erin Newburg are more than just hosts…they’re on the front-lines with our buyers selecting the product we bring to Evine. When customers shop ‘Evine Beauty Experience,’ they’re not only getting access to the latest beauty trends, but they’re getting advice and information from a trusted authority and friend,” continued Harris.

Leveraging all of Evine’s video commerce platforms, the show will include social engagement elements to build community and allow customers the chance to ask questions directly to on-air talent. “Evine Beauty Experience” will also utilize Instagram Live to provide additional off-air content for fans, including live roundtable discussions with industry experts.

Evine Pays $4.9 Million For Comcast’s Stake

February 4, 2017

It looks like cable giant Comcast Corp. has shed its inherited stake in Evine, formerly ShopNBC.

Earlier this week the No. 3 home shopping network said it had agreed to purchase
4.4 million share of its common stock, representing about 7 percent of its outstanding shares, for $4.9 million from NBCUniversal Media, which is part of Comcast.

http://d18rn0p25nwr6d.cloudfront.net/CIK-0000870826/b7eb0774-8436-42ad-a952-f6fbdd94013e.pdf

Evine paid $1.12 a share.

“Comcast and NBCUniversal have and continue to be great business partners, as our network is distributed on Comcast’s cable television systems,” Evine CEO Bob Rosenblatt said in a canned statement.

“We were happy to work with them to efficiently reduce this non-core investment that Comcast inherited in their acquisition of NBCUniversal in 2011. We look forward to continuing to partner with Comcast to build a strong future for Evine.”

As we recall from pour days covering the cable industry, NBC bought a stake in Evine when it was called ValueVision. With that partnership, the channel’s name was changed to ShopNBC, but the network didn’t perform as well as NBC had hoped.

Comcast eventually acquired NBC, which itself had merged with Universal.

Craig-Hallum Capital Group LLC served as financial advisor to Evine.

Liquidation Channel Renamed Shop LC

January 12, 2017

Liquidation Channel — once The Jewelry Channel — has now relaunched as Shop LC, the network said Wednesday.

The name reminds us of Evine’s old handle, ShopNBC.

The Liquidation Channel — where veteran home shopping hosts Dan Dennis and Shawn Wilsie now toil — announced that its new moniker reflects its change in strategy over the past few years.

Shortly after The Jewelry Channel debuted in 2007, the United States entered the Great Recession, and sales declined, according to the network’s press release.

“Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel,” the release said. “However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.”

Shop LC’s business model “has evolved into a more expansive shopping experience,” we are told.

“Beyond jewelry and gemstones, precious metals and collectibles, Shop LC features handbags and fashion accessories, healthcare and beauty essentials, the latest in cooking and kitchen supplies as well as luxurious, comfortable bedding and bath products for the whole family,” the release says.

“The rebrand to Shop LC is about evolution,” Shop LC President Kevin Lyons said in a statement. “The company is clearly here to stay, and Shop LC is a name that accurately reflects our current business model and wide-ranging merchandise offerings. We’re finding more ways to deliver joy.”

The network’s plans include growing non-jewelry sales, diversifying the merchandise mix and “claiming significant market share in the value-oriented retail industry.”

In addition to the name change, Shop LC is designing new broadcast studios, updating television and website graphics and expanding its corporate headquarters.

“Shop LC personifies low cost, and we’ve claimed that space within the digital television shopping industry,” Lyons said.

Here is the boilerplate on Shop LC:

Headquartered in Austin, Texas, Shop LC (formerly Liquidation Channel), is a wholly owned subsidiary of Vaibhav Global Ltd. (VGL), a vertically integrated company with global sourcing and manufacturing capabilities.

Shop LC is a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle product categories. Established in 2007, Shop LC reaches approximately 80 million U.S. households.