Posts Tagged ‘Evine’

Wendi Russo Returns to Evine, And Libby Does a Cameo

July 23, 2019

Pardon us for being a little late on this but two former Evine-soon-to-be-ShopHQ-again hosts are back at that home shopping network.

Wendi Russo was the first one to return, with a full-time gig, and we rather enjoy her presentations.

And lovely Libby Floyd, who did a stint at Jewelry Television after exiting Evine, appeared back on the Minnesota-based channel earlier this month. We’re weren’t quite sure if she was permanent. But someone on Facebook said she was only appearing for a week, that she didn’t want to relocate from sunny Cali to frozen Minneapolis.

Smart move.

Floyd herself posted on Facebook, “Hey everyone! So fun seeing all my old friends at Evine/ShopHQ today and look forward to shopping with all of you this week.”

She did at least one show with jewelry vendor Michael Valitutti.

Advertisements

Evine Drops Jane Fonda and LA Studio

July 15, 2019

Evine has had some disappointing news in the past few weeks, as first reported by the Minneapolis Star Tribune.

First, the No. 3 home shopping network has dropped its plans to feature a fitness clothing line frpm Jane Fonda. The actress remains a controversial figure because of her activities as “Hanoi Jane” during the Vietnam War, but we thought it was a gutsy move on Evine’s part to add her to its foster.

But Evine has a new honcho, and in an interview with the network’s hometown paper he said the deal with Fonda was dead.

http://www.startribune.com/eden-prairie-based-evine-nixes-deal-with-jane-fonda/512499362/

The new CEO, Tim Peterman, also said Evine decided to pulled the plug on the pact with Fonda after he closed down the network’s relatively new operation in Los Angeles. We were aware Evine had laid off a lot of staff in May, but don’t recall the channel saying it was getting out of LA.

We thought that LA studio/office was a brilliant move, one that would make it easier for the Minnesota shopping channel to attract vendors and talent and set it apart from QVC and HSN.

Home shopping veteran Steve Bryant has already blogged about these actions by Peterman being bonehead moves, and we could not agree more. At least Evine was trying to break out of the home shopping pack, but no so much anymore.

Evine continues to do on-location broadcasts, with one coming from Tucson, recently, for example. We enjoy those.

But why were the models in Arizona glad in cleavage-baring, tiny tops? We know it’s hot out there, but seriously? It raised our eyebrows more than a bit.

HSN’s Beekman Boys Face Backlash On Donation to LGBTQ Group

June 17, 2019

Seriously? The Beekman Boys at the center of a controversy?

The former Evine vendors, who are now on HSN selling their soaps and other products made from goat milk, posted a story on Facebook that said they were getting backlash after contributing to a gay charity campaign.

https://wnyt.com/news/beekman-boys-receive-backlash-over-charity-campaign/5391282/

“It’s 2019, and this really shouldn’t be how we make the news,” they said on Facebook.

The Beekman 1802 partners, in business and life, are Josh Kilmer-Purcell and Brent Ridge. The pair recently said they would be donating some of their product sale proceeds to PFLAG, a national organization, to help support the families of the LGBTQ community, according to the story.

In one FB post the boys said they were donating all the proceeds of the sale of a cute rainbow goat pin to LGBTQ-focused charities.

If you like these guys, who run a goat farm in Upstate New York, and buy their products don’t be a hypocrite by blasting them for supporting their community.

In fact, don’t be a chuckle-head full of bias and hate. Period.

Vanessa Williams Joins HSN From Evine

June 15, 2019

Singer/actress Vanessa Williams is playing the long-running home shopping game of musical chairs.

Williams, who has had an apparel line on Evine for a number of years, is moving over to HSN.

According to the No. 2 shopping channel’s website, Williams will debut July 11.

https://www.hsn.com/shop/vanessa-williams/19584?query=Vanessa%20Williams&isSuggested=false

QVC Pulls Plug on Studio Tours, On-Site Shop and More Bonehead Moves

June 11, 2019

There’s so much change going on at QVC, HSN and Evine that it’s hard to keep up.

First of all, QVC is closing its Studio Store at its HQ in West Chester, Pennsylvania, and will no longer be offering tours of its studios there. We were at the HQ once, and at the store, a few years back when the home shopping network held a special event where customers got to meet many of its jewelry vendors.

From what we saw, the tours will end in August. There were several different types of tours, with an “All Access” version costing $100 a ticket.

Here’s what QVC.com has to say about its less pricey $10 “Backstage Pass” tour:

Since opening in the fall of 1997, QVC Studio Park in West Chester, PA, has become a popular destination for thousands of visitors interested in seeing live television at its best.

At this state-of-the-art broadcasting facility, guests will see and experience how QVC products are sourced, tested, brought to life on air, and delivered to millions of QVC customers. There are views into QVC’s more than 58,000 square feet of studio space where guests may be able to watch QVC programs in progress and may even catch a glimpse of a favorite host or guest!

It seems like the tours were great PR and branding for QVC, fostering even more customer loyalty. Said to see them go.

And this all isn’t just happening QVC. Qurate Retail, parent of both QVC and HSN, has apparently also decided not to renew the lease on HSN’s outlet store in Tampa, Florida. A customer posted on Facebook that she had just been to the Tampa shop and it had signs posted all over that it was closing.

We assume this is all part of corporate belt-tightening. But we find it hard to believe that these brick-and-mortar stores would have been that expensive to operate.

In another obvious cost-cutting measure, HSN will be airing taped rather than live broadcasts overnight. Since we often stay up until ridiculous hours when we should be in bed, we’ll miss those live shows where hosts sometimes got a little wacky. But we wouldn’t want to work those crappy overnight hours, so we guess the move is good for HSN employees.

On the Evine front, the No. 3 home shopping network is no longer a Today’s Top Value. It used to counter program, introducing its TTV at 10 p.m. while QVC and HSN would debut their’s at midnight.

Not sure if how this will work out for Evine. We haven’t had a chance to watch and see how it’s replaced its Top Value, but to us the old concept was a good way to drive shoppers to your channel at a set time every night. But what do we know?

Evine Sales Dive 16% in 1Q, Cans 11 Top Execs As Part of Blood Bath, Back To ShopHQ

May 30, 2019

We bet Evine is glad its first quarter is over. But the execs who got pink slips we’re sure are not happy. Oh, and the name is also going back to ShopHQ. And there’s going to be Shop Bulldog channel for men, and a new Spanish-language one, too.

It’s a lot to digest.

First of all, the No. 3 home shopping network saw its sales nosedive 16% in the first quarter, to $131.5 million versus the prior year. It also suffered a net loss of $21 million, compared to net loss of $3 million in the prior year.

New CEO Tim Peterman, who rejoined the company earlier this month, wasted no time wielding the ax. In one of the worst corporate-speak euphemisms we’ve ever heard, he called the network’s mass layoffs “a cost optimization event” that will eliminate $15 million in annual overhead costs.

“This event included a 20% reduction in non-variable workforce and the permanent elimination of the following 11 senior executive roles: EVP, Product Sourcing & Business Development; EVP, Managing Director of Brand Development; EVP, Chief Human Resources Officer; SVP, Chief Merchandising Officer; SVP, Chief Accounting Officer; VP, Site Merchandising & Customer Analytics; VP, Customer Operations; VP, GMM Home; VP, Planning; VP, Marketing; and VP, GMM Beauty,” Peterman said in a statement.

As for the name change, here we go again.

“In the second quarter, we are planning to change the name of the Evine network back to ShopHQ, which was the name of the network in 2014,” Peterman said. “ShopHQ is easier to recognize for existing television retailing customers, who spend over $9 billion annually with television retailers in U.S. We believe this more intuitive and recognizable name will allow us to better promote to our network and build our customer file again. Our conclusion from the review of the customer impact data related to the change to Evine in 2015, was that it was not positive.”

Peterman made no excuses for the network’s performance, since he wasn’t responsible for it.

“I am excited to rejoin Evine as its new CEO,” Peteman said. “Although we have only been working as a team again for less than a month, we have already identified the primary causes for Evine’s dramatic financial declines these last few quarters and begun to implement focused remediation actions.”

“In terms of our first quarter, 2019 performance, there is no other way to say it – our performance was poor.”

No sh-t.

“In fact, our performance over the past three quarters has significantly missed expectations, and we must perform better for our shareholders and employees,” Peterman said. “Our plan to reverse our recent negative financial trend is clear, exciting and already in motion.”

This has included hiring Jean Sabatier for the new post of executive vice president, chief commerce officer.

“This is an important change expected to re-establish operating fundamentals in pricing, merchandising, programming and planning,” Peterman said. “Jean rejoins the company after having served as SVP, Sales & Product Planning and Programming from 2008 to March 2017. Most recently, Jean has served as a planning and programming consultant in both Germany and Italy to HSE24, an omnichannel retailer.Prior to joining Evine in 2008, Jean spent 11 years at QVC.”

Peterman added, “We are optimizing the current merchandising mix to drive better customer engagement and immediately improve our merchandising margin and shipping margin. We expect this changed mix will lower our variable costs as a percentage of revenue. This is a cornerstone remediation effort that we anticipate will create an increase of 5% to 7% in the airtime mix of our strongest categories of jewelry, beauty, wellness and watches, and a corresponding decrease of 5% to 7% in the airtime mix of our lowest performing categories of home and fashion.”

Peterman also cited the $11 million in additional working capital it’s freceived via Invicta Watch Group investment transaction.

“We secured the services of Eyal Lalo, as our new vice chairman, and we expect he will help us reignite our vendor community with passion while also helping us find and launch new vendors to strengthen our product assortment in all of our merchandising categories,” Peterman said. “This is also a cornerstone of our remediation effort. In the last three years, Evine has not launched a single brand that has exceeded $10 million in annual revenues. Eyal is already making a difference for us in this area.”

Here’s the new interactive media game plan:

Using our “service fee” business model:

Expanding Evine’s existing 3PL service offering. In 2017, Evine launched its 3PL services business unit and signed its first customer, G-III Apparel Group, in 2018 with brands such as Karl Lagerfeld Paris, DKNY and G.H. Bass.

This year we expect to add customers and expand our service offering to provide a “one-stop commerce services offering” targeting brands interested in propelling their growth using our unique combination of assets in television, web and 3PL services. We will also seek to add services in the AdTech space monetized with advertising and fees.

Using our “advertising & eCommerce” business model:

Shop Bulldog: In Q4 of 2019, we expect to rebrand our existing Evine Too channel into a new omnichannel, television shopping brand called Shop Bulldog (“SB”) that will sell and advertise men’s merchandise and services, and the aspirational lifestyles associated with its brands and personalities.

Although SB will be produced in Minnesota at the corporate headquarters like our ShopHQ channel, SB will not be associated with ShopHQ from a branding and creative perspective. Our unfair advantage in executing this strategy is our existing strength in watches and male customers in television retailing.

LaVenta: In Q1 of 2020, we expect to launch a new omnichannel, Spanish language, television shopping brand centered on the Latin culture to sell and advertise merchandise, services and personalities, celebrating aspirational lifestyles.
LaVenta will be produced in Miami by a standalone Latin management team. We also have a compelling unfair advantage to build this new offering – the top three shopping categories in the Latin culture are beauty, watches and jewelry – our core strengths.

Evine to Post 1Q Earnings June 5

May 14, 2019

Evine, which recently announced it is getting a financial infusion from vendor Invicta, will release its first-quarter results June 5 before the market opens.

Newly named CEO Tim Peterman, Chief Financial Officer Diana Purcel and Michael Porter, vice president of finance and investor relations, will host a conference call later that morning at 8:30 a.m. to review the results.

If you want to listen in on the conference call dial 1-877-407-9039 or 1-201-689-8470 (international) at least five minutes prior to the call.

There will be a simultaneous audio webcast available at: https://event.on24.com/wcc/r/1824050/F5231464052A1FF8BBB9E0E2A1248D25

A replay of the conference call will be available on the company’s website for a limited time.

Evine Now Really Is The Invicta Network

May 7, 2019

We were on vaca in AZ when this blockbuster news broke about Evine. Home shoppers have often joked that Evine is the Invicta Network, but little did they know that it was actually going to happen.

Last week financially struggling Evine announced that a group of investors — including Eyal Lalo, CEO of Invicta Watch Group and Tim Peterman, former Evine COO and CFO — were buying $6 million of the network’s stock.

As part of the deal Invicta, a huge Evine vendor, has committed to invest an additional $25 million in product for the home shopping channel.

Peterman was also named Evine’s CEO.

There were a host of other changes detailed in the press release is below.

As former QVC host Steve Bryant pondered, it looks like Invicta got a real steal on Evine. Steve pointed out that there’s been talk that Amazon is looking to have a home shopping channel, and buying Evine would have given them a great base — distribution deals in place already, etc. And we are sure Jeff Bezos has a couple of million dollars he could have spent to buy Evine — that’s chump change to him.

Now we don’t know if you can expect to see even more Invicta watch segments on Evine, but we have the sneaking suspicion that you will.

Evine Secures Multi-Million Dollar Strategic Investment & Exclusivity Commitment from The Invicta Watch Group; Tim Peterman Returns as CEO
05/02/2019
Eyal Lalo, CEO of The Invicta Watch Group, joins Evine’s Board as Vice Chairman; Bob Rosenblatt remains on the Evine Board.

MINNEAPOLIS, May 02, 2019 (GLOBE NEWSWIRE) — Evine Live Inc. (NASDAQ:EVLV), a multiplatform interactive video and digital commerce company (evine.com), today announced as a part of its ongoing strategic alternatives review, the execution of several agreements with its largest and most tenured vendor, The Invicta Watch Group (“IWG”). Effective immediately, Evine has:

Sold $6 million of common stock at $0.75 per share, which was priced at a 97% premium to Evine’s closing stock price on the day prior to signing the purchase agreement, to investors (“Investors”) that include, among others, Eyal Lalo, CEO of IWG and Tim Peterman. The investors will also receive five-year warrants to purchase an aggregate of 3.5 million shares of common stock with an exercise price of $1.50 per share, a 295% premium to Evine’s closing stock price on the day prior to signing the purchase agreement;
Secured a $5 million increase in its vendor line for IWG’s family of brands, subject to adjustment from time to time;
Secured IWG’s commitment to invest an additional $25 million in product for Evine in 2019;
Secured a 5-year TV retailing exclusivity commitment from IWG;
Appointed Eyal Lalo, CEO of IWG, as Evine’s Vice Chairman, which is a board role designed to work closely with the CEO in the operations of the business;
Appointed Tim Peterman, Evine’s former COO & CFO, as its new CEO;
Appointed Michael Friedman, a long standing IWG partner, to Evine’s board; and
Announced that Bob Rosenblatt, Evine’s former CEO, will remain on Evine’s Board, where he will assist in the transition and continue to contribute to Evine’s strategy as a Board member.

Bob Rosenblatt, former CEO of Evine, said, “It is exciting to have Tim back to lead Evine on its continuing journey to profitability while utilizing his strong experience and relationships in interactive media and eCommerce to help us chart a compelling growth strategy. In addition, Eyal’s financial commitment as an investor and his leadership as Vice Chairman will help us accelerate our brand building opportunities and strengthen our balance sheet. I couldn’t be more excited as a board member and shareholder to have Tim and Eyal helping lead our organization into its next chapter.”

Tim Peterman, CEO of Evine, said, “I look forward to working with Bob and his team during a collaborative transition. We have a great company today, and I believe we have a very bright future. As Bob knows, our vision for the company remains fundamentally unchanged; I look forward to working with the team and the Board on new growth strategies and expect to have further details on such strategies in the near term.”

Eyal Lalo, Vice Chairman of Evine, said, “Fostering an entrepreneurial, fast-moving culture in which leaders and employees work to produce amazing results will be an important strategic priority for us. Tim and I look forward to playing a more active role in Evine’s future.”

In addition to Eyal Lalo and Michael Friedman joining the Board, Thomas Beers and Mark Holdsworth have resigned from the Board, effective today.

Landel Hobbs, Chairman of Evine, added, “Deepening our relationship with IWG adds value for both the company and its shareholders, especially as Evine continues to chart its course in the role of interactive video commerce in the future of retail, entertainment and media. In addition, Tim’s strong experience and relationships in interactive media and eCommerce will help us continue to chart a compelling growth strategy and the deep expertise that Eyal brings to the Board will further enhance our strategies and execution. On behalf of Evine and the Board, I would also like to express my deep gratitude to Bob Rosenblatt for his leadership during the last three years—we have been made stronger through his work and look forward to his continuing contributions as a member of the Board. Similarly, I extend our thanks to Thomas Beers and Mark Holdsworth for their dedicated and valuable service on our Board.”

Evine will grant performance stock units representing 680,000 shares of Evine common stock to Mr. Peterman on May 2, 2019, that were approved by the human resources and compensation committee of its Board as a material inducement to employment. The equity awards were approved in accordance with Nasdaq Listing Rule 5635(c)(4). The performance stock unit grant shall vest one-third upon the one year anniversary of the grant date, one-third when the per-share closing price of Evine’s common stock reaches or exceeds an average trading price of $2 for 20 consecutive trading days and Mr. Peterman has been continuously employed for at least one year from the grant date, and the remaining shares when the per-share closing price of Evine’s common stock reaches or exceeds an average trading price of $4 for 20 consecutive trading days and Mr. Peterman has been continuously employed for at least two years after the grant date, and shall otherwise be subject to the terms and conditions of the applicable award agreement.

Evine Says Homeshoppingista Not Charged for Advance Order

April 14, 2019

Here’s a follow-up to our recent blog about Evine and charges. We wrote that we had an advance order on a diamond necklace, and when we called to cancel it we were told we have been already charged an installment on it even thought it hadn’t shipped.

We, and a lot of other folks, were not happy about this.

Shortly after the blog appeared we were contacted via email by a woman who said she worked for Evine and would look into the matter.

Long story short, the Evine rep apparently listened to a recording of the phone call between us and the customer sales person, and there was a “miscommunication.” The Evine rep that contacted us said in fact we were never charged for the advance order.

The $300 charge on our credit card was for ANOTHER Evine order.

When we asked if we could blog this, Evine asked us not to. They preferred we take down the blog.

But we feel that would be disservice to readers, and quite frankly, to Evine. If they didn’t charge us, that should be made known.

We really appreciate their due diligence in reaching out and investigating what happened. Not sure if the other home shopping networks would have bothered.

Ex-HSN Vendor Nicky Butler Debuts on Evine April 22

April 14, 2019

Best news this week: Jewelry designer Nicky Butler is coming to Evine.

Butler, a Brit who used to sell high-end jewelry in a London shop to the likes of Princess Diana,was one of our favs for years on HSN. His sterling silver jewelry, with gemstones from India and an artisan look, were gorgeous.

Over the years we bought many of his pieces, especially his crosses, since we collect them.

When Butler said he would no longer be on HSN earlier this year we and his other fans were dismayed.

But Butler recently posted on Facebook that he has a new home, Evine, with a link to the channel’s website.

https://www.evine.com/l/nicky-butler?icid=InternalSearch_Default_Nicky%20Butler&search_text=Nicky%20Butler

“Tune in April 22 for the premiere of my jewelry collection,” the site says, featuring a photo of Butler standing next to a British phone booth. “More announcements coming soon.”

There is also a sweepstakes to win one of his creations.

Butler joins a whole bunch of HSN jewelry vendors who have landed at Evine.

Congrats Mr. Nicky!