HSN Has A Beast Of A Promotion Brewing

HSN is doing yet another one of its partnerships with a movie studio for a film, this time for “Beauty and the Beast.”

We don’t know if these have been successes or not. We do know that some of the movies that HSN has tied product to have flopped.

Anyway, here’s Thursday’s press release.

HSN Ignites Designers’ Creativity With the Launch of Its Enchanting Disney “Beauty and the Beast” Collection

Ruthie Davis, Marla Wynne, Luke Henderson, Danielle Nicole, Heidi Daus and More Create an Inspired Collection, Spanning Across Home, Apparel and Accessories

ST. PETERSBURG, Fla., Feb. 09, 2017 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer HSN is launching a marketing collaboration with Disney for the release of its all-new live-action adaptation of Disney’s animated classic Beauty and the Beast, a stunning, cinematic event celebrating one of the most beloved tales ever told. Beginning at 11 p.m. on March 14th through midnight on March 15th, HSN is inviting customers to ‘Be HSN’s Guest’ as it launches its exclusive HSN collection via an interactive on-air shopping experience inspired by Disney’s Beauty and the Beast.

“Disney’s Beauty and the Beast is filled with incredible visual themes that inspired our designers to create collections that captured the rich colors and characters in the film,” said Bill Brand, President, HSN. “Beauty and the Beast marks our seventh movie collaboration with Disney, and we are thrilled to excite our customers through this engaging entertainment event across our TV, digital and mobile platforms.”

From the white icy forest to the warm rose motifs, each curated capsule collection captures visual themes from the new Beauty and the Beast, creating a dynamic collection across home, fashion, accessories, garden and beauty. Shoppers will be able to access new designer collections, including:

Intricate, novelty shoes by renowned shoe designer, Ruthie Davis;
Sophisticated apparel pieces by Marla Wynn;
Cosmetic accessory collection by Bravo’s Ladies of London Stylist, Luke Henderson;
Detailed, character-inspired hand bags by accessories designer, Danielle Nicole;
Fantastical statement jewelry by Heidi Daus;
Delicate glass rose by Waterford;
Belle-inspired sandals and footwear by celebrated footwear designer, Vince Camuto;
Hand-carved jewelry pieces by Amedeo;
Table top glassware by Patina Vie;
Home pieces featuring the rose motif by Clever Carriage;
Bone china tea sets and accessories by Royal Albert;
Live roses in yellow, red and a special red-yellow combination by Meadow Valley.

“Building on the success of our previous collaborations, HSN is developing an absolutely stunning themed collection that celebrates the artistry and enchantment of Beauty and the Beast,” said Don Gross, Vice President, Global Marketing Partnership & Promotions. “It’s sure to charm fans and we’re excited to share it with fans very soon.”

Here is the boilerplate on the flick:

The story and characters audiences know and love come to spectacular life in the live-action adaptation “Beauty and the Beast,” a stunning, cinematic event celebrating one of the most beloved tales ever told.

“Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart of the true Prince within.

The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle’s father; Josh Gad as LeFou, Gaston’s long-suffering aide-de-camp; Ewan McGregor as Lumière, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Audra McDonald as Madame de Garderobe, the wardrobe; Gugu Mbatha-Raw as Plumette, the feather duster; Hattie Morahan as the enchantress; and Nathan Mack as Chip, the teacup; with Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.

‘Looking Glass’ Collection Debuts On HSN.com

Just a quick heads-up that HSN has posted some of its “Alice Through the Looking Glass” merchandise online.

http://www.hsn.com/shop/alice-through-the-looking-glass/14371

Needless to say, we went straight to the jewelry selection. There are some spectacular, and very pricey pieces, from fellow Montclair resident Heidi Daus.

One of her elaborate neck pieces is about $1,000. In addition to the huge necklaces, there is a wide selection of brooches based on characters in the Disney film.

Daus had posted a photo of one of the pins, the Mad Hatter’s hat, on Facebook, and someone asked how much it cost. FYI: It is about $160.

Among her items, we’re partial to a cascading multi-strand pearl necklaces that’s $400.

One of our favorite sterling silver jewelry makers, King Baby, has also done some of its trademark weighty pieces for the collection. Sweet.

HSN Is Falling Through The Looking Glass With Alice

We went to the movies for our birthday on Thursday and saw a trailer for Tim Burton’s “Alice Through The Looking Glass.” The film has marvelous visual effects, and a rather creepy-looking Johnny Depp.

To be frank, the whole movie seemed a little creepy. Little did we know at the time that HSN has a super-duper event coming up in partnership with the flick.

We’re just posting the detailed press release, because we are itching to blog about the new documents that how much QVC honcho Mike George made last year. In a nutshell: a lot.

Here is the HSN press release:

HSN Will Launch Its Largest Ever Movie Event Spanning Across Three Days, Capturing the Essence of the Disney’s Alice Through the Looking Glass Film

Supermodel Miranda Kerr, Academy Award©-winning Costume Designer Colleen Atwood, Hat Designer Patricia Underwood and Fashion Expert Giuliana Rancic, Design Collections for HSN, that take inspiration from the Disney Film

ST. PETERSBURG, Fla., April 28, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer HSN announced today an innovative marketing collaboration with Disney for the release of its all-new fantasy adventure movie Alice Through the Looking Glass. The collaboration brings curated capsule collections by top designers including Miranda Kerr, Colleen Atwood, Patricia Underwood, Giuliana Rancic, Jeffrey Banks and more, across home, culinary, fashion, footwear, jewelry, accessories and beauty. The assortment will be available as part of a collection of exclusive HSN items.

“We are thrilled to collaborate with Disney Studios for our largest movie event to date,” said Bill Brand, president of HSN. “Alice Through The Looking Glass marks our sixth Disney movie collaboration, where we have inspired our partners to design collections that creatively capture the themes of the film and bring the iconic story to life!”

HSN collaborated with designers and influencers to create products that bring life to the all-new spectacular adventure, a follow-up to 2010’s wildly successful Alice in Wonderland. Drawing inspiration from the rich colors in the film, HSN is launching collections across six different themes in the movie, including: Red Queen, a collection inspired by the villainous queen with items spanning different shades of red; Time, featuring time-themed pieces inspired by the newest character; Kingsleigh Trading Co., an Asian-inspired assortment representing the unique finds Alice encountered during her world travels; Witzend, a whimsical and colorful collection capturing the essence of garden parties and outdoor living; Discover Alice Through The Looking Glass, a collection by multiple designers inspired by various themes; and Victorian Romance, a romantic collection inspired by the White Queen, filled with beautiful cameos, pearls and lace.

“We are excited to be working once again with the talented team at HSN,” said Don Gross, VP, Global Marketing Partnerships, Promotions & Synergy. “The whimsy and originality of Alice Through the Looking Glass are brought to life through this fantastic retail collection, and the creative details and designs will surely appeal to movie fans.”

The event kicks off at 11 p.m. on May 23rd and continues through midnight on May 26th. This unique marketing program is a key component of HSN’s entertainment integration strategy, which drives engagement across all of HSN’s shopping platforms, including TV, digital and mobile.

From rich shades of red to gothic time-themed pieces inspired by a new character, Time, these capsule collections seamlessly transition from day to night, with items such as:

Handmade headpieces by hat designer Patricia Underwood;
Bone china tea sets and accessories by Miranda Kerr;
Time-inspired sandals and footwear by Vince Camuto;
Fantastical statement jewelry including necklaces, earrings, brooches, and hairpins by Heidi Daus, Amedeo and Roberto by RFM, Colleen Atwood;
Leather and sterling silver jewelry handmade in the USA by King Baby;
Hand painted character inspired hand bags by Sharif;
Detailed, novelty hand bags by Danielle Nicole;
Contemporary pieces including pants, jackets, flair dresses and coordinating sets by Giuliana Rancic and Nikki Poulos

HSN will bring Alice Through The Looking Glass into homes with beautiful bedding and home essentials from Madcap Cottage, Anna Griffin, Hutton Wilkinson and Jeffrey Banks, whose classic bedding set features inspirational details pulled from the movie as part of its design.

HSN Unveils Holiday Debuts With Sofia Vergara, Broadway Shows

It’s our day off and we’re swamped with chores.

No time to process this press release, so here it is. What’s interesting is the collaboration with Disney Theatricals on merchandise from the Broadway shows and Sofia Vergara’s debut.

HSN Dazzles This Holiday Season With Exciting Deals, New Launches, Broadway Shows and More

— Melissa McCarthy, Sofia Vergara, Serena Williams, Geoffrey Zakarian, Giuliana Rancic, Christie Brinkley and Wolfgang Puck are part of HSN’s Star-Studded Lineup this Holiday Season

— HSN will Deliver Joy throughout the Holidays with Innovative New Products from Joy Mangano

— Good Tidings HSN Brings to St. Jude Children’s Research Hospital® and their Kin with the 2015 Designer Ornament Collection and HSN Cares Giving Tuesday Initiatives for the Holidays

ST. PETERSBURG, Fla., Oct. 16, 2015 (GLOBE NEWSWIRE) — It’s the most wonderful time of the year as leading live content retailer HSN kicks off its “Merry, Happy, Everything” holiday shopping season today with more incentives, launches and special events than ever before! Customers will be able to shop an expanded assortment of terrific giftable items for everyone on their shopping list; all presented by today’s hottest brands, designers, celebrities and trusted experts.

Who doesn’t love a great deal during the holidays? HSN’s exclusive FlexPay program will allow shoppers to stretch their holiday budget and buy gifts now, ship immediately and then pay them off over time with no additional fees from HSN.

Special Events!

As a part of its lineup of holiday programming, HSN’s Holiday Host Pick will take center stage as HSN partners with Disney Theatrical October 16-18. For the first time ever, some of HSN’s most popular hosts will take viewers behind the scenes of some of Disney’s biggest Broadway productions including Lion King, Aladdin, Mary Poppins and Newsies. Exclusive, limited merchandise from the shows will be selected by HSN hosts and presented throughout the weekend.

To help shoppers check things off their shopping lists, HSN will be hosting additional special holiday-themed events including:

24-Hour HSN Cooks (November 1) – HSN celebrity chefs will reunite for the bi-annual 24-Hour Cooks event on November 1, featuring a “Holiday Kick-Off: May the Best Team Win” cook off! Chefs Ming Tsai, Lorena Garcia, Robert Irvine, Eduardo Garcia and Kelsey Nixon will pair with HSN hosts during the day-long event for a fun and friendly competition to see which host will be awarded the “Golden Whisk.” Customers can shop each of the chef collections during the event, all of which are available at special pricing for the day. For more information, search ‘HSN Cooks’ on HSN.com.

24-Hour Holiday Prep Events (October 28; November 4, 11, 18) – HSN customers will have insider access to holiday experts who will offer their personal tips for managing the bustle of the holidays during each event!

October 28 – Food, Fun & Entertaining!
November 4 – Deck the Halls
November 11 – Holiday Style
November 18 – Company is Coming

24-Hour Jewelry Gift Event (November 24) – With enough baubles and bling to brighten up anyone’s Christmas tree, this 24-hour jewelry event will feature fantastic new designs from top jewelry brands and designers such as Nicky Butler, Jay King, Emma Skye and more!

New Launches!

International superstar, Sofia Vergara will be on-air on HSN on October 22 with her new fragrance, Love by Sofia Vergara Eau de Parfum. Vergara’s latest fragrance features mandarin, magnolia and Columbian coffee flower notes, and is the perfect gift for those who are longing to embrace their passionate side.

Melissa McCarthy will return to HSN on October 24 with a new assortment from her Seven7 clothing line. McCarthy will appear on-air during two-hour segments at 3 p.m. and 7 p.m. (EDT) respectively. Serving as her first-ever collection, Seven7 was designed with fashionable styles for every size in mind.

HSN inventor and entrepreneur Joy Mangano brings fresh new innovations to her fans with the launch of her new Wax Warmer® infused with Forever Fragrant® on October 24. Joy will be back twice in November – November 14 and 21 – to present her exclusive Jewel Kit and Huggable Hangers, great gifts for anyone on your shopping list.

Some of HSN’s most noteworthy personalities will be returning to HSN with new offerings just in time for the holidays. Top personalities like Wolfgang Puck, Giuliana Rancic, Christie Brinkley, Iman and Jennifer Flavin Stallone will share an unparalleled assortment of unique and compelling products.

Unwrap Gift Fridays & Black Friday Specials!

This year, HSN will make Fridays extra special with Gift Fridays™ on October 23 & 30 and Black Friday Previews™ November 6, 13 and 20. Shoppers can beat the holiday rush, long lines and packed parking lots by crossing off gifts on their lists from the comfort of their own home. HSN will also be offering FlexPay pricing on all items for each event.

During the Thanksgiving weekend, HSN will make everyone’s Black Friday happier and stress-free with its annual ThanksGifting Weekend event. Shoppers can enjoy an entire weekend of FlexPay pricing on-air, with thousands of more products available on HSN.com as well.

Shoppers will also have access to 48 hours of Doorbusters beginning at 12:01 a.m. on Thanksgiving through Black Friday. HSN will offer an impressive array of fantastic “Doorbuster” bargains ranging from name brand electronics to chic handbags, exquisite jewelry, national cosmetic brands and so much more. Savvy shoppers will need to tune-in to HSN or be ready to click their mouse at HSN.com as limited quantities of new “Doorbuster” items are revealed at the top of each hour and expected to sell out fast!

Digital and Mobile-Only Offers!

November 30 will mark the final day of HSN’s ThanksGifting Weekend event with a special Cyber Monday celebration. Starting on Cyber Monday and extending through Cyber Week (November 30 – December 4), HSN.com will be offering one-time only, special promotions on national brands and exclusive products throughout the week!

Giving Back!

During the hustle and bustle of the holidays, it’s important to remember that some of the best gifts don’t always come in packages. HSN Cares is dedicated to empowering women and helping families in times of need, and is proud to participate in Giving Tuesday on December 1, a day defined by generosity. Continuing the giving tradition for the 11th year in a row, HSN has partnered with St. Jude Children’s Research Hospital® again this year to raise awareness and funds for this worthwhile organization. HSN customers who make a $10 or more donation to St. Jude Children’s Research Hospital through HSN or HSN.com on December 1, 2015 will receive $10 in HSN Spendable Ka$h to be used from December 27-31, 2015.

In addition, for the sixth year in a row, HSN will launch the HSN Cares 2015 Designer Ornament Collection in support of St. Jude Children’s Research Hospital®. The collection features over 40 exclusive, limited-edition ornaments designed by key HSN partners including Melissa McCarthy, Giuliana Rancic, Wendy Williams, Univision, Margaritaville and more. 100% of the profits and no less than 30% of the purchase price of each ornament will be donated from October 1 through January 31, 2016. For additional information or to donate, search ‘HSN Cares’ on HSN.com.

QVC, Disney’s ‘Tomorrowland’ Team On New Product Hunt

Guess who is partnering with a Hollywood movie studio for the release of a blockbuster. And no, it’s not HSN.

QVC announced Tuesday that it has kicked off the official voting period for “The Search for a Better Tomorrow,” a nationwide product search to discover the next big thing. The promotion is tied to the May 22 release of Disney’s “Tomorrowland,” which stars newly married George Clooney.

http://www.qvc.com/PressRelease.content.html?press=cp_press_051215_tomorrowland.endpress

QVC is asking customers to vote for their favorite new products online now through May 15.

“For almost 30 years, discovery, entrepreneurship and storytelling have been at the heart of QVC,” Doug Rose, the network’s senior vice president of marketing and programming, said in a canned statement.

“We are committed to uncovering the inventors and products that make our customers’ lives easier, and input from our customers has always been a part of this,” he said. “Just as Disney’s ‘Tomorrowland’ celebrates the next generation of innovators, ‘The Search for a Better Tomorrow’ honors products, personalities and perspectives that embody imagination and originality.”

The product search is being conducted by the QVC Sprouts program, the home shopping network’s s ongoing crowd-sourced competition in search of up-and-coming products from inventors and entrepreneurs.

In March, QVC collaborated with the United Inventors Association (UIA) to invite inventors to submit their product ideas for the next big thing. On May 5 thirty inventors were invited to pitch their products to a QVC selection panel at the Las Vegas Hardware Show.

Of these 30 inventors, six were selected to have their products featured on “The Search for a Better Tomorrow” webpage, where customers can vote for their favorites.

The six products include:

Floor Register Glove Dryer – a non-electric dryer that uses your home’s existing heating system to dry your wet items from the inside out.

Micro Easy Grab – a simple solution to handling hot items in the microwave.

eTape 16 – a digital tape measure with two long-term memory inputs and a digital display.

The Seally Cap – a versatile kitchen utensil that allows you to reseal items like canned goods, glasses, canned beverages, fruits, veggies and more.

Tank Case Propane Storage Case and Cooler – helps prevent damage and hassle when transporting 20-lb propane tanks, and is also capable of being used as a cooler or outdoor stool.

UpCart – an innovative all-terrain, stair-climbing hand cart.

The inventors of the top three products, as determined by public vote, will appear live on QVC during “The Search for a Better Tomorrow” May 22 at 8 p.m. to coincide with the film release date of “Tomorrowland.”

The inventor receiving the highest number of votes will have the chance to sell his or her product live on air during “The Search for a Better Tomorrow” special. The show will also include a behind-the-scenes look at the product search, clips of Disney’s “Tomorrowland” and QVC’s most successful products and personalities that exemplify creativity and innovation.

Walt Disney was granted U.S. patent 2,201,689 for his “art of animation” multi-plane camera on May 1, 1940. This camera was then used to make many stories come to life on the big screen – and it’s still being replicated by studios around the world today.

Walt Disney’s visions were shared by Becky Cline, Director of Archives for the Walt Disney Co. at the UIA convention (National Hardware Show) May 5.

Here’s where QVC toots its own horn:

For almost 30 years, QVC has provided a platform that fosters the growth of entrepreneurs and small businesses. Through the QVC Sprouts program, QVC discovers and nurtures entrepreneurs and small businesses with unique, up-and-coming products.

QVC Sprouts offers the opportunity for inventors to tell the stories behind their product to a highly engaged audience and educate them directly on how their product works. Since the program’s pilot launch in March 2012, QVC Sprouts has sold more than 70 new products online and on air.

For more information about The Search for a Better Tomorrow and to vote for the next big thing, visit qvc.com/QVCSprouts.content.html.

HSN, Disney Unveil Partnership On ‘Maleficent,’ Other Films

HSN has cooked up another marketing partnership with Disney Studios, this time collaborating on “Maleficent,” “Cinderella” and “The Hundred-Foot Journey,” the home shopping network said Wednesday.

The three-film collaboration, which spans two years, “marks the first time that Disney Studios has enlisted an omni-channel retailer for a comprehensive long-term entertainment marketing alliance. HSN brings the spirit of these movies to life through bold, imaginative products from top designers and brands,” or so the press release said.

Before each film’s release, HSN will create content-driven retail events featuring assortments of products from the network’s fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films.

The first HSN event will take place during the days leading up to the May 30 release of “Maleficent,” starring Angelina Jolie, followed by similar events for “The Hundred-Foot Journey” in August and “Cinderella” in spring next year.

http://www.hsn.com/content/Maleficent/156?rid=3626&query=maleficent&isSuggested=False&

“This long-term collaboration is a testament to the success of our entertainment integration strategy that infuses fun and drives heightened engagement across all of our shopping platforms while driving awareness for our marketing collaborators,” said our buddy Bill Brand, HSN’s Chief Marketing and Business Development Officer.

“We’re thrilled to expand our alliance with a world-class brand such as Disney to continually reinvent and re-energize shopping through interactive content and storytelling that captures the spirit of their films.”

Disney got its pitch in, too.

“HSN curates wonderful collections that speak to the essence of the story and build a real event around the release of our films,” said Don Gross, vice president of global promotions for Walt Disney Studios. “We’re excited to collaborate with them again and expand upon these engaging worlds, beginning with Maleficent.”

HSN’s 24-hour programming event for “Maleficent” launches on May 27, with a special preview of the collection on HSN.com starting May 7.

The collection will feature jewelry, fashion and beauty products from some of HSN’s top designers, including licensed products from Naeem Khan, Heidi Daus and Amika and additional collections from Giuliana Rancic, R.J. Graziano, Liz Lange, Jean Dousset, Margaret Rowe, Raven Kaufman and Diane Gilman.

Leading brands such as N by Natori, Clever Carriage, and others will also be a part of the collection as well. Following the May 27 event, HSN will air a series of “Countdown to Maleficent” primetime specials May 28 through May 30.

This initiative follows the successful results of HSN and Disney’s earlier film collaborations for “The Help” in 2010 and last year’s “Oz The Great and Powerful.”

HSN’s collaboration with “Oz The Great and Powerful” featured 400 products from 50 brands and resulted in the best sales of any HSN movie event to date with more than 100 product sell-outs.