HSN To Host Product Search At CES

When we worked for a trade publication that covered the cable TV industry, for several years every January we attended the Consumer Electronics Show in Las Vegas. We dreaded it.

You need a Segway to traverse the huge convention center in Vegas, the press room was stuffed to the gills with ink-stained wretches, and your hotel was usually a million miles away from the action, in a town where 200,000 attendees are all trying to catch cabs.

So we read with glee on Monday HSN’s press release about it hosting an event t the show, which we no longer attend.

The No. 2 home shopping network said it was “tapping into the incredible network of entrepreneurs that attend CES in Las Vegas each year,” partnering with Flex, “the Sketch-to-Scale solutions provider that designs and builds intelligent products for a connected world,” to host a search allowing entrepreneurs to present their products and develop a manufacturing partnership with Flex.

Building on its existing American Dreams initiative, HSN is organizing a judging session to identify new consumer products that surface every year at CES, for subsequent introduction to HSN’s national audience.

“With HSN’s American Dreams, we have built an incredibly successful platform for entrepreneurs to launch their products, while telling their stories and connecting with customers directly across our TV, digital and mobile channels,” HSN President Bill Brand said in a canned statement.

“We are looking forward to leveraging the incredible network of entrepreneurs that attend CES each year to uncover innovative, new tech brands and introduce them to HSN.”

The panel will review the entrepreneurs from scores of entries submitted in the weeks leading up to CES 2017. Each entrepreneur will have five minutes to showcase his or her products during a two-hour block before a panel of retail, design, manufacturing and consumer technology executives.

In addition to Brand, the judging panel will include: Randi Zuckerberg, Angel Investor, author and host of Dot Complicated on SiriusXM; Mike Dennison, president, Consumer Technologies Group, Flex; Steven Heintz, vice president of design and engineering, Flex; Ryan Ross, HSN’s executive vice resident of marketing and digital commerce; Adam Freeman, host of HSN’s “The Monday Night Show with Adam Freeman; Dara Trujillo, HSN’s vice president of new business merchandising and development; and several other HSN execs.

CES 2017 exhibitors and the public are invited to present their product to the judges Jan. 6.

Entrepreneurs interested in presenting their product can email AmericanDreams@hsn.com to pre-register. The event will take place from 6 p.m. to 8 p.m. at The Venetian Hotel, Bellini 2006 Ballroom, 3355 S Las Vegas Blvd., Las Vegas.

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