Posts Tagged ‘American Dreams’

HSN Picks Jersey Girl As An American Dreams Finalist

March 7, 2017

Now that’s what we’re talking about: HSN has chosen a woman from Saddle Brook, N.J. — our old stomping ground in Bergen County — as one of five finalists in its Project American Dreams initiative. And Hispanic no less!

The finalists will launch their products during a special edition of “The Monday Night Show with Adam Freeman” next week.

HSN worked with entrepreneur and Dreamers Ventures creator Liliana “Lili” Gil Valletta and Bob Circosta, “TV’s Billion Dollar Man,” to search for new and exciting products from Latino/a entrepreneurs to launch on HSN.

The finalists were selected from nearly 100 applicants for the opportunity to launch their products on HSN and reach a national audience, according to a press release Monday.

They include Jersey Girl Hipatia López, who created the patented invention the Empanada/Pastry Fork, making it up to five times faster to shape and seal anything from empanadas to calzones, apple turnovers and more. Loves us some empanadas and calzones.

The other finalists are:

Juan Luis Pedro Sánchez (Madrid, Spain) who created the patented KeepFresh Sheets, offering a natural and chemical-free way to extend the shelf life of fruits and vegetables, keeping fruits fresher longer.

Frances Prado (Jamul, California) who created the patented Hanging Secrets, offering women a new solution to hang, organize, protect and find their lingerie at home or on the go.

Victoria Flores (New York City), who co-created the patent-pending Lux Beauty Club’s GLAM-N-GO Hair Bun, “providing natural and inexpensive off-the-shelf hair buns and hair extensions uniquely constructed to fit and match almost any hair color.”

James and Kathryn Smith (Dallas, Texas) co-created the patented Giraffe Razor Extension Handle, “offering a solution to people limited in flexibility and mobility by adding 15 to 20 inches to a razor handle and an easy pivoting head that rotates for personalization and convenience.”

U.S. Bank, the presenting sponsor, has been there alongside the winners, providing mentoring to each finalist. It has a strong commitment to small-businesses as the third-largest lender of Small Business Administration loans in the country, providing $838 million in SBA loans last year.

U.S. Bank will sponsor the winners for a chance to attend the Stanford Latino Entrepreneur Leaders Program (SLEP), if qualified and take part in an immersive six-week program that provides the education, networks, mentorship and access to capital to grow their business.

If qualified, up to three winners will be selected to participate in the Access Latina women-entrepreneur accelerator program, and one winner will receive a cash prize by U.S. Bank, as part of a social media challenge that rewards the contestant with the most hashtag votes via Twitter and Instagram.


HSN To Host Product Search At CES

December 20, 2016

When we worked for a trade publication that covered the cable TV industry, for several years every January we attended the Consumer Electronics Show in Las Vegas. We dreaded it.

You need a Segway to traverse the huge convention center in Vegas, the press room was stuffed to the gills with ink-stained wretches, and your hotel was usually a million miles away from the action, in a town where 200,000 attendees are all trying to catch cabs.

So we read with glee on Monday HSN’s press release about it hosting an event t the show, which we no longer attend.

The No. 2 home shopping network said it was “tapping into the incredible network of entrepreneurs that attend CES in Las Vegas each year,” partnering with Flex, “the Sketch-to-Scale solutions provider that designs and builds intelligent products for a connected world,” to host a search allowing entrepreneurs to present their products and develop a manufacturing partnership with Flex.

Building on its existing American Dreams initiative, HSN is organizing a judging session to identify new consumer products that surface every year at CES, for subsequent introduction to HSN’s national audience.

“With HSN’s American Dreams, we have built an incredibly successful platform for entrepreneurs to launch their products, while telling their stories and connecting with customers directly across our TV, digital and mobile channels,” HSN President Bill Brand said in a canned statement.

“We are looking forward to leveraging the incredible network of entrepreneurs that attend CES each year to uncover innovative, new tech brands and introduce them to HSN.”

The panel will review the entrepreneurs from scores of entries submitted in the weeks leading up to CES 2017. Each entrepreneur will have five minutes to showcase his or her products during a two-hour block before a panel of retail, design, manufacturing and consumer technology executives.

In addition to Brand, the judging panel will include: Randi Zuckerberg, Angel Investor, author and host of Dot Complicated on SiriusXM; Mike Dennison, president, Consumer Technologies Group, Flex; Steven Heintz, vice president of design and engineering, Flex; Ryan Ross, HSN’s executive vice resident of marketing and digital commerce; Adam Freeman, host of HSN’s “The Monday Night Show with Adam Freeman; Dara Trujillo, HSN’s vice president of new business merchandising and development; and several other HSN execs.

CES 2017 exhibitors and the public are invited to present their product to the judges Jan. 6.

Entrepreneurs interested in presenting their product can email to pre-register. The event will take place from 6 p.m. to 8 p.m. at The Venetian Hotel, Bellini 2006 Ballroom, 3355 S Las Vegas Blvd., Las Vegas.

HSN, Good Housekeeping Team On Entrepreneur Hunt

June 24, 2016

HSN has found another partner for its “American Dreams” initiative, the hunt to find the nation’s next great entrepreneur: Good Housekeeping magazine.

The chosen entrepreneur will be featured on the home shopping network to introduce their brand and in the magazine, reaching its 25-plus million readers.

The winner will also have the chance to have their product tested in the Good Housekeeping Institute, for the opportunity to receive the Good Housekeeping Seal for one year.

The seal, introduced in 1909, “is among the most recognized consumer icons in the world and is also backed by a limited warranty that provides a replacement or refund for up to $2,000 if a product proves defective within two years of purchase,” according to HSN’s press release Thursday.

We didn’t know about that guarantee!

“HSN’s has a long legacy of cultivating entrepreneurs and introducing innovative products,” our buddy, HSN President Bill Brand, said in a canned statement.

“Our customers look to us as a trusted source for discovering compelling new products, and the partnership with Good Housekeeping will allow us to further our reach. We know there is a strong synergy between HSN’s customers and Good Housekeeping’s readers, and we can’t wait to leverage our audiences to uncover solution-driven products.”

The collaboration will culminate at the end of August when 100 finalists will descend on HSN’s St. Petersburg headquarters for three days of judging and finalist selections by an executive panel of industry professionals.

Ten finalists will be selected in September and be featured in the December issue of Good Housekeeping, on newsstands Nov. 15. The public will be invited to vote on their favorite product beginning Nov. 16, and those votes will be taken into consideration in choosing the final winner.

HSN and Good Housekeeping will partner in determining the winner based on ingenuity, quality and public response of the product. The winner will also appear in Good Housekeeping’s April 2017 issue and will be invited to sell their product on-air at HSN following the issue’s release.

“Readers come to Good Housekeeping for the lowdown on the latest technologies and innovations,” said Jane Francisco, Good Housekeeping’s editor-in-chief.

“When they see the GH Seal, they know that product has been rigorously tested and vetted by a team of expert scientists and engineers — giving them confidence in their purchase. Over the past 130 years, it has never offered an opportunity to entrepreneurs in this capacity and we are thrilled to see all these talented inventors present.”

HSN Makes It Official: Tech Whiz Randi Zuckerberg Coming

June 7, 2016

Forbes broke this story, and we blogged about its scoop last week, but here is the official HSN press release on Randi Zuckerberg coming to the hme shopping network.

Randi Zuckerberg Joins HSN for American Dreams Initiative

Randi Zuckerberg is partnering with HSN to find innovative entrepreneurs as part of HSN’s American Dreams series, beginning June 2016

ST. PETERSBURG, Fla., June 06, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer, HSN, is collaborating with New York Times bestselling author, Founder and CEO of Zuckerberg Media and digital lifestyle expert Randi Zuckerberg, to discover new entrepreneurs as part of HSN’s American Dreams initiative. American Dreams was launched in August 2013 to support passionate entrepreneurs as they introduce innovative products to the marketplace.

“Randi’s eye for innovation and knowledge of the consumer industry will bring an integral new perspective to our American Dreams program,” said Bill Brand, president, HSN. “From her role as an early executive at Facebook, where she created and ran marketing programs, to her more recent position as host of the SiriusXM show “Dot Complicated,” Randi understands the importance of impactful content that drives disruption, especially within the retail space.”

Randi is familiar with how entertainment and commerce intersect. Randi will work directly with HSN’s team, leveraging her role as an angel investor on Oxygen’s Quit Your Day Job, to source America’s next great entrepreneurs and develop their brands, before introducing them to HSN’s 96 million homes. Randi’s passion for female entrepreneurs will also serve as an opportunity to bring dynamic new brands to HSN.

“I am so thrilled to be working with HSN,” said Zuckerberg. “I have been moved by the many HSN entrepreneurs who were empowered to turn their passion into a business, and can’t wait to help discover even more aspiring entrepreneurs with American Dreams.”

Randi will be joining HSN’s roster of current American Dreams entrepreneurs including: Daymond John, who finds entrepreneurs via ABC’s hit show Shark Tank; Marc Portney, who finds entrepreneurs via the Science Channel’s popular series All American Makers; Gregg Smith, who works with Edison Nation, the largest open innovation community and marketplace for independent inventors; Bob Circosta, who manages HSN’s “American Dreams Product Portal;” and Akos Jankura, who sources inventors through his My Cool Inventions radio talent search.

Prospective entrepreneurs can submit their product by visiting the American Dreams page on HSN at and following the submission instructions.