Posts Tagged ‘Paula Deen’

Evine Bringing Paula Deen To State Fair

August 24, 2017

Evine may be No. 3 in the home shopping world, but it tries harder.

The network will be broadcasting live from the Minnesota State Fair, a 12-day event that attracts nearly 2 million visitors annually. Evine, of course, is based in that cold state.

On the fair’s first day, today Thursday, the telecast will include Southern cuisine queen Paula Deen, John O’Hurley (J. Peterman from Seinfeld), as well as Akos “The Solutionist” Jankura, a problem-solving expert.

“Simply put, the Minnesota State Fair is one of the biggest – and best – fairs in the U.S. and we couldn’t be more excited to be the first retailer of our kind to broadcast live from such an event,” Evine CEO Bob Rosenblatt said in a canned statement.

“The ‘Great Minnesota Get-Together’ is the perfect opportunity to bring the Evine experience to our Minnesota neighbors and have a chance to meet new friends of Evine as well.”

Fair-goers can watch “Paula Deen’s Kitchen,” a two-hour show that will broadcast live to Evine’s homes. She “will demonstrate how to whip up fair-food with ease, and with less fat, using her air fryer and other signature kitchen items,” according to Evine’s press release.

In addition to having a chance to be part of the live audience, fair attendees will have an opportunity to meet Deen and get a photo or autograph at 3 p.m.

“Being from the South, I’m no stranger to a good ol’ fair,” Deen said in her canned statement. “I’ve heard the Minnesota State Fair is truly in a league of its own and I am excited to be a part of one of the greatest get-togethers in the country. I can’t wait to try some classic fair foods, test my hand at carving a butter princess, cook up my favorite dishes, and get to meet all of the wonderful people at the Evine stage.”

Following Deen, at 3 p.m. “Pet Shoppe with John O’Hurley” will broadcast live and present pet-care products. As with Deen, fans will get a chance to meet O’Hurley starting at noon.

The final live broadcast hour of the day will feature Akos “The Solutionist.” He will be live at 5 p.m.

Viewers are also invited to watch a Facebook Live show featuring Deen at 2:30 p.m. and a YouTube Live show covering an “Evine Found at the Fair” product search at 6 p.m. Fair-goers will also have opportunities to win prizes, take photos and meet some of Evine’s hosts.

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Paula Deen’s Sons Follow Her To Evine

June 9, 2017

We guess we should have seen this coming. Paula Deen’s brood is joining her on Evine, the network said this week.

Dean Brothers – cookware, kitchen accessories, and a curated collection of wines from Jamie and Bobby Deen, will debut on home home shopping network next Tuesday.

Like possums hanging on their mom’s back, the boys are following in Deen’s footsteps, as Paula offers food, kitchen, fashion and home products on Evine.

“I’m so pleased to offer our customers and fans of the Deen family a complete ‘Deen dining experience,’” Evine CEO Bob Rosenblatt said in a canned statement.

“With the debut of Deen Brothers, customers now have access to everything they need to make meaningful events out of mealtime, including food, cookware and wine. Beyond the products, we’re excited that Paula has made her family a part of our own. We take pride in our ability to foster and grow new brands, and the fact that Paula has brought her boys to Evine is a testament to that.”

And both the Southern sons chimed in.

“As Paula Deen’s son, I had the incredible fortune to learn a lot from mama growing up in her kitchens,” said Bobby, who in described as “an accomplished culinary personality.”

“She always taught us to welcome guests like they were a part of our own family,” Jamie said. “That’s really what this collection is all about… warmth and hospitality. I can’t tell you how excited we are to bring our collection to Evine. We’ve worked together with the team over these past couple of years and look forward to growing our business – as a family – with Evine.”

The brothers will offer items from their new cooking collection, as well as a variety of wines from Savannah Cellars, which they developed with vintner and restaurateur Doug Margerum.

“Each wine was hand-selected as the perfect accompaniment to toast to food, family and fun,” according to the press release.

“For the debut, the collection will offer an assortment of varietals, including Chardonnay and a red blend developed by Jamie during a recent trip to Santa Barbara. In addition to wines, customers will have access to Deen family recipes online, each a perfect pairing to a different Savannah Cellars wine.”

Live From Savannah: Evine’s Paula Deen

November 11, 2016

We’ve already blogged about Southern cuisine queen Paul Deen getting her own “show” on Evine. The network issued a press release on Thursday offering some details on “Sweet Home Savannah,” which debuts next Tuesday.

The program will air live weekly on Tuesdays at 6 p.m. from Deen’s home in Savannah, Ga.

“‘Sweet Home Savannah’ debuts almost two years after Paula first joined Evine, where she’s since built a successful lifestyle brand that started with a kitchen and pantry line and quickly expanded to include home and fashion collections,” the press release said.

Deen came to Evine after being exiled from the Food Network and QVC after word was disclosed of her using racial epithets years ago.

“This is a truly unique opportunity and a game-changer for our space,” Evine CEO Bob Rosenblatt said in a canned statement.

“No other retailer has yet to host a weekly show on location. Paula’s ‘Sweet Home Savannah’ show broadcasting live from her Savannah home gives Evine’s viewers an opportunity to be transported to a different place and experience how she lives. Paula will get to be Paula – something our customers love – on a weekly basis, in her home and surrounded by her family and friends. Getting a live peek into Paula’s daily life is something that no other network has been able to do until now.”

The show will broadcast from Dogwood, Deen’s original home in Savannah, Georgia, where she started her first cooking show in 2002, according to Evine.

“Each week, the show will shift focus to a different collection within Paula’s lifestyle brand. Viewers will get a glimpse into how Paula lives as she presents her fashion line from her closet, her home line from her bedroom and her cooking line from her iconic kitchen,” according to the press release.

“In addition to getting a behind the scenes look at the Queen of Southern Cuisine’s home, viewers will also meet close family and friends, as they make regular appearances as guests on the show.”

“I couldn’t be happier to invite y’all into my home and give you the grand tour on Evine. I’m so excited to talk about what I love best – my kitchen, my bedroom and my closet! I simply love entertaining guests and what better way to do that than to invite each of you to join me on Evine every week. It’ll be a fun time, y’all!”

And that’s not all, folks.

On Nov. 22 there will be a Facebook Live show dubbed “Beyond Backstage,” which will “be a fun, candid conversation with Paula and include a special offer to Facebook fans.”

Here’s the boilerplate on Deen:

Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans.

In September 2014, Paula Deen Ventures launched the “Paula Deen Network,” a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools.

The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. In 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest, in addition to her podcast, What’s Cooking with Paula Deen, and radio show, Get Cooking with Paula Deen.

That same year, Paula opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN and premiered her first show on EVINE Live. Paula’s latest cookbook, “Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up,” made The New York Times Best Sellers List in under a week. Paula also launched a pet food line with Hugs called Paula Deen Hugs Premium Select Pet Food.

She competed in the twenty-first season of ABC’s hit show Dancing with the Stars, and successfully made it halfway through the competition. Most recently, Paula launched her new syndicated cooking and lifestyle show, Positively Paula. Deen’s robust social media following includes Facebook (4,582,864 likes), Twitter (1.44 million followers) and Pinterest (281,800 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.

Paula Deen Gets Weekly Show On Evine

October 28, 2016

Evine is looking to fully leverage the popularity of once-shunned Southern chef Paula Deen.

Deen, who was banished as a QVC vendor after a report surfaced of her using a racial epithet years ago, then came over to Evine. This week, on “Fox & Friends,” she announced that she will be doing a live weekly show on Evine, premiering Nov. 15

It’s called “Sweet Home Savannah,” and it looks like it wil emulate the Food Network show Deen had before the furor over her remarks.

http://bddy.me/2f8I7jj

“Join your favorite Georgia Peach as she shares her sweet charm and impeccable taste to help us laugh, love and live in southern-style comfort,” Evine says.

Deen will be sharing info about the cookware, clothing and housewares she sells on Evine now.

“You’ll also get a chance to meet her dear friends and family who make her life so special,” Evine says.

Paula Deen Cooks Up Clothing Line For Evine Live

March 16, 2016

Well bless her heart: Paula Deen is doing a clothing line for Evine Live.

The home shopping network Tuesday announced that it will premiere “Paula Deen’s Closet” on April 11 and 12.

“Paula Deen, a culinary icon, author of 14 cookbooks and restaurateur, is bringing her Southern charm and savory personality to Evine Live with an exclusive clothing collection inspired by her personal wardrobe,” the press release said.

There was a canned quote from Deen, who got in hot water for racial comments she made years ago.

“If there’s one thing I love more than cooking, it’s clothing,” Deen said. “Whether I’m at Evine Live, on the set of my cooking shows or just stopping by one of my restaurants for an order of Savannah crab cakes, people always seem to be asking, ‘Paula, where did you get that outfit?’ I can’t wait to start telling them, ‘at Evine Live, ya’ll!’”

“Paula Deen’s Closet” builds “on the success of her exclusive home, kitchen and pantry collections,” according to the press release.

Debuting on the heels of “Paula Deen’s Home” this past weekend, the collection “will feature a number of sophisticated and colorful pieces, including jackets, bottoms, dresses and more,” the press release said. “Reflective of Paula’s personal style, the soft, flowy and comfortable designs showcase bright prints, lace details and more.”

And finally, a quote from one of the few Evine Live execs left standing, Chief Merchandising Officer Penny Burnett.

“Since joining Evine Live last year, Paula Deen has become a regular face on our network and a beloved member of our family,” she said.

“We’re thrilled to continue expanding Paula’s brand and sharing her sophisticated style with viewers. While not widely known, Paula is actually quite the fashionista. In fact, her personal wardrobe is so large that she had to install a moving dry cleaning rack inside her closet. With the debut of this new collection, fans will have the opportunity to step inside Paula’s closet and experience her savory sense of style for themselves.”

Paula Deen Cooks Up Home Collection For Evine Live

February 17, 2016

Paula Deen, described as “the Queen of Southern Cuisine” by Evine Live, is doing a home collection for the home shopping network that will bow next month.

Evine Live put out a press release Tuesday that said it was expanding its partnership with Paula Deen – “celebrity chef, restaurateur, author and two-time Emmy Award Winner” – by premiering Paula Deen’s Home on March 13 and 14.

Deen landed at Evine Live last year in the wake of the controversy over her making racist remarks years ago, a brouhaha that lost her a variety of gigs, including one on QVC.

She has been doing kitchen and pantry merchandise for Evine Live and plans to build on that success with the home decor collection.

“Working with Evine Live and connecting directly with my fans has been a wonderful experience,” Deen said in a canned statement. “I approach style the same way I approach cooking. You need the right ingredients to make it all work. A pinch of color, a dash of texture and the perfect mix of comfort and sophistication. I’m looking forward to sharing all of my passions with Evine Live’s customers – my love of art, style and design.”

Paula Deen’s Home will offer an assortment of bedding, and includes “a number of colorful designs inspired by her art and her home, including patterned and embroidered coverlet sets, comforter sets, embroidered bed sheets and cotton blankets,” according to the press release.

“Paula Deen is known best as the ‘Queen of Southern Cuisine,’ but few know that she’s also an accomplished painter, fashionista and a connoisseur of home décor,” Evine Live Chief Merchandising Officer Penny Burnett said.

“Our product development team partnered closely with Paula when designing this collection, taking inspirations from her art, style and Savannah, Georgia home. Paula Deen’s Home truly embodies Paula’s personal approach to design and we’re excited to introduce her millions of fans to this new line.”

Evine Live To Present Vendors’ Holiday Gift Lists

November 14, 2015

We just spotted this press release from Evine Live, and are we reading it right?

The home shopping network is having its key vendors offer their holiday gift lists, and the items on the lists are basically products from other Evine Live vendors?

If so, how convenient. If not, our bad.

EVINE Live’s Brightest Stars Share the Holidays and Inspire Gift-Giving With Their Ultimate Personalized Gift Lists

Nancy O’Dell, Paula Deen, Karen Fairchild, The Dubrows and Other EVINE Live ‘Brands With Fans’ Share Their Holiday Gift Lists

MINNEAPOLIS, MN–(Marketwired – Nov 13, 2015) – EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that it will give customers an exclusive look at the gift lists of some of EVINE Live’s most popular personalities and brands.

As part of EVINE Live’s “Share the Holidays” campaign, many of EVINE Live’s best known personalities and brands will share their favorite gifts of the holiday season with their fans. The gift lists will be unveiled on social media via Facebook, Twitter, Instagram and Pinterest. Among the EVINE Live personalities sharing their personal holiday gift lists are Nancy O’Dell, Paula Deen, Karen Fairchild of Little Big Town, The Beekman Boys and Dr. Terry and Heather Dubrow of E! Entertainment Television’s “Botched” and “The Real Housewives of Orange County.”

“This unique holiday experience is just one of the many ways we are delivering on our brand promise of Shop.Share.Smile. Our ‘brands with fans’ were thrilled to share their holiday gift lists with their rapidly growing social networks. This fun shopping experience is a way to connect new and existing customers,” said Russell Nuce, EVINE Live’s Chief Strategy Officer.

“Through this first-of-its-kind campaign at EVINE Live, we’ve taken the idea of sharing the holidays to a new level. During the ‘Share the Holidays’ campaign, Paula Deen will introduce her fans to Beekman 1802 bath and body products, Nancy O’Dell’s fans will discover Paula Deen’s food items, and Dr. Terry and Heather Dubrow’s fans will get acquainted with Karen Fairchild’s new fashions. It’s social discovery at its very best.”

The 12 EVINE Live Gift Lists will be shared on Facebook, Twitter, Instagram and Pinterest and are available beginning today on evine.com. Items on each gift list include some of this year’s hottest giftable items from EVINE Live including fashion, beauty, jewelry, watches, home entertaining, consumer electronics and this season’s “must-have” gift item, the Swagway.

Evine Live Gets Monday Night Plugs On ‘Dancing,’ ‘Housewives of Orange County’

September 29, 2015

Evine Live got some plugs Monday night on primetime network shows that feature two of their vendors — Paula Deen and Heather Dubrow.

We’re talking about ABC’s “Dancing with the Stars,” which featured scenes from Deen’s kitchen shows this past weekend on the home shopping network, while Bravo’s “The Real Housewives of Orange County” showed a peek at Dubrow and her doctor-husband Terry’s launch of their skincare line Consult Beaute in April.

“Tonight continues Evine Live’s transformation with our multi-platform ‘Brands with Fans’ strategy,” Evine Live CEO Mark Bozek said in a canned statement.

“Viewers of both ‘Dancing with the Stars’ and ‘The Real Housewives of Orange County’ will get a behind-the-scenes look at Evine Live,” he said.

“Paula Deen and Heather and Terry Dubrow have been great partners and are wildly popular with our customers. I can’t wait to tune in to tonight’s episodes to see how ‘Team Buttercup’ tears up the dance floor on ‘Dancing with the Stars’ and the Dubrows maneuver through the landmines of launching a skincare line.”

Deen is competing vying for the Mirrorball Trophy on Season 21 of “Dancing with the Stars.” And her partner, Louis van Amstel, joined her on Evine Live this past Saturday. We are told that they “twirled their way around Evine Live’s studios.”

Monday’s ‘Dancing’ episode featured footage of Paula’s Evine Live food show, “Paula Deen’s Kitchen,” as well as her and Louie’s dance rehearsals at the retailer’s studio.

Throughout season 10 of “The Real Housewives of Orange County,” the Dubrows have adventure launching their skincare line, which has taken more than 15 years to develop.

Monday’s episode of “The Real Housewives of Orange County” showed viewers a behind-the-scenes look at the live launch of Consult Beaute on Evine Live on April 18.

Evine Live’s Samuel Benham Likes His Tequila

August 28, 2015

Evine Live jewelry vendor Samuel Benham, fellow tequila lover, you’re a man after our heart.

Last night on the home shopping network host Heather Hall was talking about Benham, a courtly man who designs lovely artisan-crafted jewelry. Heather Hall mentioned to turquoise king Paul Deasy that she had gone out to dinner with Benham at the Vegas jewelry show, and he ordered a bottle of expensive tequila. And he apparently enjoyed it.

We wouldn’t have guessed that Benham liked snaffing down pricey tequila, so he rose a notch in our eyes. It’s our liquor of choice.

And speaking of Evine Live, on the network’s second-quarter call yesterday with analysts CEO Mark Bozek said that the new cookware lines by Paula Deen and chef Todd English are selling extremely well.

As you might remember, Deen and English are cast-offs from other home shopping networks. QVC dropped Deen like a hot potato during the controversy over racist remarks she made years ago. And HSN and English parted ways after he showed up in the tabloids inebriated and pawing willing women in public places.

Deen, by the way, is rumored to be one of the contestants on the new season of “Dancing With The Stars.”

QVC Lowers The Boom On Southern Belle Cook Paula Deen

June 28, 2013

Add QVC to the growing list of companies that have dumped controversial cook Paul Deen over her use of racial slurs several years ago. The network has dropped her like a steaming hot biscuit.

Our Facebook friend Lisa sent us this link of a lengthy letter that QVC top honcho Michael George posted on QVC.com, and Deen’s response. George said that QVC is taking “a pause” in selling her cookware, but we have a feeling it will be a very long pause, like forever.

But the action is well-explained, and it seems like George is bending over backwards to be fair the bubbly entrepreneur.

We’ve attached both letters. As of 11:30 p.m. Friday, the letters had sparked 1,555 comments on QVC.com. Most of them were critical of QVC.

In addition to the home shopping network, here are the sponsors Deen has lost so far Food Network, Kmart, Walmart, Smithfield Foods and Caesars Entertainment.

http://community.qvc.com/blogs/q+news/topic/387209/a-letter-from-qvc-ceo-mike-george-and-a-letter-from-paula-deen.aspx?cm_ven=FB&cm_cat=WALL&cm_pla=7EP_MIKEGEORGEPAULADEEN&cm_ite=ENGAGEMENTPOSTFACEBOOK_BLOG

A Letter From Mike George, President and CEO, QVC

To our customers,

Over the past week, in our online communities, our social forums, and our call centers, and through letters and emails to me, many of you have passionately shared your thoughts about QVC’s relationship with Paula Deen. This issue is so important to you and to our community that I wanted to talk with you directly about it, rather than couch our response in some anonymous corporate statement.

Many of you have expressed disappointment and even anger at the comments Paula has acknowledged making. Others feel equally strongly that Paula is not being treated fairly in the public debate and deserves forgiveness. Your spirited conversation reflects the complexity of the issues raised and the deep feelings surrounding them.

Regardless of where you stand, many of you are questioning what QVC is planning to do and whether we will handle our relationship with Paula in a respectful and appropriate manner – for Paula, for our customers, and for the broader community.

We owe you an answer. We too are troubled by what Paula has acknowledged saying. We’re also troubled by the allegations against her. We deeply believe, as you do, that everyone deserves to be treated with dignity and respect.

At the same time, we have enjoyed a positive, long-standing relationship with Paula. She has always been gracious and supportive to every QVC team member she encountered. And we value, as we hope you know, all of our relationships. We believe it’s important to handle difficult situations such as this in a thoughtful and fair manner that recognizes our common humanity.

QVC bigwig Mike George

QVC bigwig Mike George

And in any strong relationship, when troubles arise, the first step is to talk. We have talked with Paula and her team extensively over the last several days, and together we have considered what is best for our customers, for Paula, and for QVC. For now, we have decided to take a pause. Paula won’t be appearing on any upcoming broadcasts and we will phase out her product assortment on our online sales channels over the next few months. We all think it’s important, at this moment, for Paula to concentrate on responding to the allegations against her and on her path forward.

Some of you may wonder whether this is a “forever” decision – whether we are simply ending our association with Paula. We don’t think that’s how relationships work. People deserve second chances. And we always strive to do the right thing.

I am grateful for the openness and honesty you have brought to the conversation, and I recognize that many of you will be disappointed by our decision. Whatever your views, we will continue to do what we have always strived to do – create a great shopping experience, and earn your trust, and your business, every day.

Sincerely,

Mike George

President & CEO

QVC, Inc.

A Letter From Paula Deen

To my customers at QVC,

I want to let you know how much I value my relationship with all of you and with QVC. I’ve loved hearing from all of you over the years, with your calls and posts and letters. I’ve so enjoyed my close relationship with David Venable and his team, and my warm interactions with the extended QVC family. I also appreciate the caring way that QVC has interacted with me over the past week.

As you know, I have some important things to work on right now, both personally and professionally. And so we’ve agreed that it’s best for me to step back from QVC and focus on setting things right.

I am truly sorry and assure you I will work hard to earn your forgiveness.

Paula