Posts Tagged ‘The Real Housewives of New York City’

HSN And ‘Real’ New York City Housewive Ramona Singer Has Some Swell Digs

March 12, 2010

Ramona Singer, one of “The Real Housewives of New York City” and an HSN vendor for a year now, lives in some damn nice digs.

The New York Post did a story Thursday on the blonde housewive’s luxurious Upper East Side condo in its Real Estate Guide.

The spread on Singer’s 2,500-square-foot condo includes some nice photos of her bedroom and her daughter’s bedroom.

Singer does a vintage-inspired jewelry line for HSN.

Advertisements

‘Real Housewives’ Star Ramona Singer Shows Off The HSN Pearl and Diamond Pendant She’ll Be Wearing On The Reality Show Next Season

December 18, 2009

Ramona Singer, one of “The Real Housewives of New York City,” made her final visit to HSN for this year with her jewelry collection Thursday night.

Singer, who comes across as a much nicer person on HSN than she does on Bravo’s reality show, had on a grey freshwater pearl and diamond enhancer pendant — and a matching ring and earrings — from her collection for the home shopping network.

“I actually wore these pieces on my last episode,” Singer said.

She was referring to the fact that Bravo just wrapped up filming the next season of “The Real Housewives of New York City.”

Singer is not just another celebrity lending her name to a product. Her husband is a fourth-generation jeweler, and her mother collected estate jewelry and taught Singer all about it, she told HSN viewers.

Singer’s pieces have a vintage feel to them, and are very similar in look to those of upscale Madison Avenue designer Judith Ripka, who does a collection for QVC.

For example, the style of the hinged cuff bracelets that Singer and Ripka do are very much alike.

Singer considers her cuffs her signature pieces. “I wear two at a time,” she said.

The reality TV star got a little choked up when she explained that one of her rings, which had pink topaz and diamonds, was modeled after a ruby ring that her mom owned. Her mom is deceased.

Love of jewelry must be in Singer’s family genes. Singer keeps all her HSN rings in a box on her dresser, and she said her teen daughter noticed them recently and asked for one. The young lady wants to be able to pass that ring on to her daughter, according to Singer.

She also claimed that a Manhattan retailer is clamoring to sell her jewelry line, but that she told him it’s exclusive to HSN.

NBC Universal Chief Jeff Zucker, His PR Folks And His Talent Host Holiday Party For Media At 30 Rock

December 9, 2009

We just got back to Jersey after attending NBC Universal’s party for the press. The soiree Tuesday night, held on the 52nd floor of 30 Rock in Manhattan, was officially off-the-record. But we can certainly tell you who we saw there.

As we were checking our coat, Kathie Lee Gifford was putting on her’s and leaving. Her NBC morning-TV partner, Hoda Kotb, was still inside at the shindig.

The event, sponsored by NBCU chief Jeff Zucker and his communications team, came on the heels of news that the nation’s largest cable operator, Comcast, was buying the home of the Peacock Network along with its stable of cable channels, which includes USA Network, SyFy, Bravo, Oxygen, CNBC and MSNBC. The seller is General Electric.

A shirt-sleeved Zucker briefly addressed the gathered media, and made some funny jokes about the coming merger (we can’t say what, it was off the record, remember?)

There were both NBCU talent and suits at the holiday party. NBC News anchor Brian Williams, a Jersey guy, stopped by, as did Lester Holt, Ann Curry and Amy Robach from “The Today Show.” Jimmy Fallon popped by when the party was ending.

As for execs, in addition to Zucker there was NBC Cable Entertainment chief Bonnie Hammer, Bravo honcho Frances Berwick, NBCU’s women’s and lifestyle chieftain Lauren Zalaznick, CNBC president Mark Hoffman and “Saturday Night Live” creator and producer Lorne Michaels.

We have written about Bravo’s “The Real Housewives of New Jersey” for NewJerseyNewsroom.com, and NBC has big home shopping connections and affiliations.

First of all, GE/NBC currently owns about 32.5 percent of ShopNBC on a fully diluted basis of 37.6 million shares. NBC’s 6.4 million shares represent 16.8 percent ownership and GE’s 6 million common stock purchase warrants represent 15.7 percent.

Secondly, the stars of several of NBCU’s cable show have home shopping lines, including: Tori Spelling, who is in Oxygen’s “Tori & Dean: Home Sweet Hollywood,” on HSN; Rachel Zoe, from Bravo’s “The Rachel Zoe Report,” on QVC; Isaac Mizrahi, who hosts Bravo’s “The Fashion Show,” on QVC; Padma Lakshmi, from Bravo’s “Top Chef,” on HSN; and Ramona Singer from Bravo's "The Real Housewives of New York City." on HSN.

The party gift was a DVD of the third season of NBC’s “30 Rock,” appropriately.

QVC, HSN and ShopNBC Should Give Thanks For Home Shopping’s Sea Change: They’ve Attracted Luxury Brands Like Gucci, Badgley Mischka And Stephen Dweck

November 26, 2009

QVC CEO Mike George

We thought we were seeing things a few days ago when we checked ShopNBC’s Web site and saw that it was selling dozens of Gucci watches. What happened, did they fall off a truck? Why was Gucci, a premier luxury brand, being sold on a home shopping network?

Then back in October, we couldn’t believe it when a sharp-eyed poster on QVC’s jewelry forum said that upscale jewelry designer Stephen Dweck, whose chunky gemstone masterpieces are featured in Neiman Marcus, was on the No. 1 home shopping network’s schedule. THE Stephen Dweck?

We checked QVC’s program guide ourselves, and there it was: Dweck was doing a lower-priced jewelry line for QVC called Dweck’s Diamonds. His Neiman Marcus pieces didn’t even have diamonds. The high-end stuff is made with semi-precious stones.

Also in October, we were checking the press releases on HSN’s Web site when we saw the network had struck a deal with one of the most famous and elite fashion houses: Badgley Mischka, designers of bejeweled gowns for the red carpet and celebrities.

We’ve written bits and pieces of this during the past two months, but we thought we’d tie it all up in a tidy package for Thanksgiving: There has been a sea change in the home shopping world, prompted by the disastrous economy and the crash of the luxury market.

Yes, home shopping networks have seen their sales hurt by the economy, like everyone else. But they claim they are still managing to steal market share from brick-and-mortar retailers. In fact, QVC is making a full-frontal assault on them this Black Friday, with 28 hours of special products and programming stunts starting Thanksgiving night.

The consumer press will continue to mention “cubic zirconia” in every story it writes about QVC or HSN, oblivious to the fact that some of the most esteemed names in fashion, jewelry and cosmetics — brands you find in Saks, Bloomingdale’s and Neiman Marcus — are plying their wares on the aforementioned home shopping channels.

ShopNBC CEO Keith Stewart

Male journalists are blind to this. You still have the nerds at Gawker, a snide Web Site for the navel-gazing media, chiding HSN for selling “useless crap.”

If you have ever seen how male journalists dress or their fashion and style sensibilities, you will realize that you can’t expect them to know names like Badgley Mischka, Judith Ripka, Robert Lee Morris, our fellow Montclair, N.J., resident Bobbi Brown, Yves Saint Laurent, Smashbox, Lancome and Dweck. And these brands and artists don’t represent “useless crap.”

Luxury-good makers are hurting, and they need to make up their loss in sales. So they are turning to outlets like QVC, as CEO Mike George explained at a recent Liberty Media conference, as outlets to distribute new lower-priced lines to the masses. George cited fashion designer Vivienne Tam’s QVC alliance at the meeting held in Manhattan by his parent company, Liberty.

“This complete implosion of luxury retailing in America has caused all these folks to rethink their business model,” George said.

And that means partnering with QVC, HSN or ShopNBC.

As we said, it will take the consumer press years to figure out that home shopping channels are distribution powerhouses that have undergone a transformation, in part because of the infllux of talent like a Morris, who does couture jewelry for designers like Donna Karan and RLM Studio sterling silver jewelry for QVC.

The Big Three — QVC, HSN and ShopNBC — are aggressively trying to broaden their audience and potential customer base, those who don’t normally watch any of these three networks. That means the three are actually “programming” the channels, doing “shows” that have entertainment value, not just product shilling, so they will attract non-QVC or non-HSN watchers.

We remember once interviewing a QVC exec years ago and asking what the network’s ratings were. He said ratings were irrelevant: QVC was only concerned about how many products were sold in an hour.

HSN CEO Mindy Grossman

That’s a totally different tune from what we heard recently from QVC’s George, and from the strategies that HSN CEO Mindy Grossman and ShopNBC CEO Keith Stewart have initiated.

Like traditional TV networks, the home shopping players want viewers to “sample” a QVC or an HSN. These new audience members, hopefully, will then see products that they want to buy.

For example, singer Natalie Cole recently did a live concert on HSN to promote a new Holiday CD set she is selling on the channel. If you’re a fan, you might tune in to HSN to see her, and then actually decide to purchase her CD. Artists such
as Jose Feliciano have also performed live on QVC.

QVC alum Stewart on a recent third-quarter conference call pointed out that actress-entrepreneur Suzanne Somers, who came to ShopNBC from HSN, had succeeded in attracting new viewers to Minneapolis-based ShopNBC because she was “entertaining.” And these networks want new eyeballs.

And home shopping networks’ capacity to reach millions of consumers and do fulfillment of orders has not been lost on magazine publishers, celebrities or cable’s reality TV stars. With circulation falling, women’s magazines such as Lucky, Allure, Glamour and Self are partnering with HSN to sell subscriptions.

And stars have seen the light. In a recent interview in Oprah Winfey’s O magazine, Joan Rivers, who’s had a jewelry line on QVC for almost 20 years, told O she was on home shopping when “nobody except dead celebrities was doing merchandise on TV.”

Nowadays, it’s hard to find a celebrity or TV star who doesn’t have a home shopping line. Even Madonna was interviewed on HSN when she was selling her children’s book.

Here’s a partial list:

Paula Abdul, HSN, formerly “American Idol,” Fox

Rachel Zoe, QVC, “The Rachel Zoe Project,” Bravo

Isaac Mizrahi, QVC, “The Fashion Show,” Bravo

Padma Lakshmi, HSN, “Top Chef,” Bravo

Ramona Singer, HSN, “The Real Housewives of New York City,” Bravo

Susan Lucci, HSN, “All My Children,” ABC

Carson Kressley, QVC, “How to Look Good Naked,” Lifetime Television

Dr. Robert Rey, ShopNBC, “Dr. 90210,” E! Entertainment Television

Tori Spelling, HSN, “Tori & Dean: Home Sweet Hollywood,” Oxygen

Paula Deen, QVC, Food Network

Rachael Ray, QVC, “The Rachael Ray Show,” syndication

Ingrid Hoffmann, HSN, Food Network and Univision

Home shopping is a big business. ShopNBC is the also-ran in the group, but in the third quarter Stewart made some nice progress cutting its losses. Sales for the Big Three were all down, but down less than previous quarters.

And we are not talking chump change for these networks. The three home shopping channels generated $8.3 billion in net revenue in 2008. QVC domestic posted $4.9 billion, HSN netted $2.8 billion and ShopNBC had $568 million.

Even with revenue still slipping this year, for the first nine months QVC had revenue of $3.308 billion; HSN had net sales of $1.4 billion; and ShopNBC had $372.6 million in net sales.

Happy Thanksgiving!

ShopNBC May Partner With Bravo, Whose Reality TV Stars Like Rachel Zoe And Isaac Mizrahi Already Have Deals With QVC And HSN

November 18, 2009

ShopNBC apparently has something cooking with the cable network Bravo, but we couldn’t find out many details Wednesday.

During a third-quarter conference call ShopNBC CEO Keith Stewart said that the network is looking to partner with Bravo to sell some of Bravo’s “content” also have a presence on the channel.

“I can’t speak for NBC, but I do talk to them quite frequently, and we are in active conversations to work with some of their properties, like Bravo,” Stewart said. “To the extent that we can sell some of the Bravo content and also be on some of their channels, that will be a cost-effective way to do it.”

Bravo is a unit of NBC Universal, which is expected to be purchased by cable giant Comcast. NBC has a minority stake in ShopNBC.

A raft of the stars of Bravo’s many reality TV stars have lines on home shopping networks. Celebrity stylist Rachel Zoe of “The Rachel Zoe Project” sells clothes and accessories on QVC, and Heidi Klum of Bravo’s former hit, now Lifetime’s “Project Runway,” had a jewelry line on QVC until a suit agains her by Van Cleef & Arpel put the kibosh on that.

Fashion designer Isaac Mizrahi, of Bravo’s “The Fashion Show,” is doing a line of apparel, accessories and home goods that will debut next month on QVC.

On HSN, Ramona Singer of Bravo’s “The Real Housewives of New York City” has a fine jewelry line, while Padman Lakshmi of Bravo’s “Top Chef” is hawking teas and herbs.

On the conference call, Stewart only made one more comment about the potential Bravo arrangement, and ShopNBC wasn’t “adding any color,” as Wall Street analysts say, after the call.

“Now all that said, NBC is a stand-alone unit and they need to make money,” Stewart said. “And we unquestionably need to make money. So to the extent it compromises our margins to you, it would not be a good business decision. But to the extent it does work for both of us, we’ll launch some of the content that NBC will offer.”

General Electric and NBC currently own about 32.5 percent of ShopNBC on a fully diluted basis of 37.6 million shares. NBC’s 6.4 million shares represent 16.8 percent ownership and GE’s 6 million common stock purchase warrants represent 15.7 percent.

Steamy ‘Top Chef’ Host Padma Lakshmi Premieres On HSN, The Latest Bravo TV Star To Do the Home Shopping Thang

November 6, 2009

Another Bravo reality-show star has made the move to home shopping. Gorgeous Padma Lakshmi, a “Top Chef” host and cookbook author, premiered on HSN Friday.

She was selling several of her signed cookbooks, as well as exotic teas, spices and a cute clear teapot.

Ramona Singer, from Bravo’s “The Real Housewives of New York City,” has a jewelry line on HSN.

And model Heidi Klum, whose show “Project Runway” moved from Bravo to Lifetime Television this year, used to have a clover-motif jewelry line on QVC. But then Van Cleef & Arpel sued Klum over the design, and that was the end of the QVC line.

‘Housewives of New York’ Star Ramona Singer Will Be Back On HSN With Her Jewelry In December

October 7, 2009

Ramona Singer, of Bravo’s “The Real Housewives of New York City,” got a huge plug for her HSN jewelry line Wednesday afternoon. She did a segment on “LX New York,” a local show that airs on WNBC in New York City.

Singer, wearing a grey dress with a ruffled neckline, had quite a few samples of her HSN merchandise to show. Even though her husband is a fourth-generation jeweler, Singer said her HSN line is all her own design, based on antique pieces that were handed down in her family.

Her jewelry is stunning, large gemstones in pretty detailed settings, but we don’t be able to afford any of it until the day we mail in our blue card to the New York State Department of Labor.

Singer, who said she has always been business-minded, added that her next appearance on HSN will be in December, likely on the 17th.

‘Real Housewives Of New York’ Ramona Singer Set To Tout Her HSN Jewelry Line

October 7, 2009

Ramona Singer, of “The Real Housewives of New York City” fame, or infamy, will be touting her HSN jewelry line today. We are told that she is slated to appear Wednesday at 5 p.m. EST on “LX New York,” a lifestyle show on New York City’s NBC station, WNBC.

Singer’s HSN jewelry line is gorgeous, but pricey. We caught one of her recent appearance on the No. 2 home shopping channel, and she came across very well. There was none of the nastiness that sometimes surfaces from the wide-eyed blonde on Bravo’s reality show.

Meanwhile on HSN, singer Beyonce’s mother Tina Knowles is on the air sellng her “Miss Tina” line of clothing and accessories. We can see where Beyonce gets her style and class from.