For anyone who has been following what is going on after HSN was purchased by QVC’s parent, this should not be much of a surprise: HSN mother of invention Joy Mangano is leaving the network. We think she’s steamed.
So the inventor of the Miracle Mop and Huggable Hangers, whose life story was depicted in a movie, is hitting the road.
The press release doesn’t have any comment from Mangano, which we read as a tip-off that she is not happy about all of this.
Here it is:
HSN Announces Joy Mangano Departing to Pursue Other Professional Opportunities
December 20, 2018: Retailer will continue to offer inventive products, such as Huggable Hangers and My Little Steamer.
St. Petersburg, FL (Dec. 20, 2018) – HSN announced today that after nearly two decades with the company, inventor, designer, entrepreneur and HSN team member, Joy Mangano, will be leaving HSN to pursue other professional opportunities.
“We and our customers are enormously grateful for all that Joy has done for our shopping community,” said Mike Fitzharris, President, HSN. “She has been an important part of the family for many years, and her creativity has influenced us all. We thank her for her contributions.”
Over the years, Mangano has delighted HSN customers with a steady stream of innovative products, such as her record-setting Huggable Hangers (more than 800 million units sold via HSN platforms), her My Little Steamer, SHADES Readers, Forever Fragrant line of cleaners and fresheners, Ultimate Closet line of organizers, and her collaborations with IMAN and Ming Tsai. Mangano launched her first invention, the Miracle Mop, on QVC in 1992 and continued with QVC until HSN acquired Mangano’s company, Ingenious Designs, Inc., in 1999.
“Joy may be leaving, but our customers will be able to continue to shop Huggable Hangers, My Little Steamer and many of the great products she has presented on HSN over the years,” said Fitzharris. “And at the same time, customers will continue to see other fresh, innovative brands come to HSN as we add to our product assortments and create engaging new customer experiences.”
Fitzharris added that HSN has launched more than 100 brands over the past year, including new brands, propriety brands, crossover brands from QVC, and brands that HSN had worked with in the past. “We are incredibly encouraged by our customer response to our new offerings and look forward to bringing more for her to shop and enjoy in 2019,” he said.
In October, Qurate Retail Group, announced a series of initiatives designed to restore HSN to growth by focusing the business on offering more diverse products, enhancing the on-air presentations, driving digital growth, and improving the customer experience. These initiatives included the consolidation of the HSN and QVC US buying teams into one organization, with the goal of increased speed to market with the best brands, products, ideas and entrepreneurs; optimized product assortments to maximize customer choice; a more aggressive pursuit of “white space” opportunities; and better alignment with product suppliers.
The writing was on the wall when Qurate, owner of QVC and HSN, in its October announcement said it was merging buying functions for the two home shopping networks. In that press release was also word that Qurate was shutting down Mangano’s company, Ingenious Designs on Long Island, and shifting its work to West Chester, where QVC is based. We mentioned all that in our blog. And in our lede we wondered how Mangano would be affected.
Integrated QVC-HSN, Dubbed QXH, Means 2,000 Layoffs
Newsday later reported that Ingenious Designs had issued so called “WARN” notices that it was going to lay off 66 workers starting in late December and ending Feb. 28.
https://www.newsday.com/business/miracle-mop-joy-mangano-layoffs-1.22406818