There’s been plenty of press about the movie “Joy,” which has Jennifer Lawrence playing QVC-HSN queen Joy Mangano, in the media blitz prior to the film’s Christmas Day debut.
The most interesting thing we’ve seen is one of the movie’s stars, hot Bradley Cooper, telling Seth Meyer that his mom is a QVC fan. At one of the premiere events for the movie, Cooper said his mother proudly boasted that she was wearing a brooch from the Audrey Hepburn collection on QVC.
Bradley or she may have been confused, because Hepburn jewelry is actually sold on HSN. Whatever.
In advance of the movie, Mangano did an interview with People magazine, where she talked about selling 18,000 Miracle Mops on QVC in 20 minutes during her first appearance in 1992. This is after Mangano convinced the network that she needed to be on-air pitching the product.
The New York Post picked up the story, and ran a photo of Mangano and QVC host Jane Treacy back in the day.
Why we don’t know, but of course Mangano eventually went to the dark side and joined HSN, selling her company to the No. 2 home shopping network in 1999 for $50 million.
It’s interesting how differently QVC and HSN have handled the movie. Maybe we just missed it, but we haven’t heard a peep about “Joy” from QVC, even though the network is a keystone in the film. We guess that’s because Mangano is no longer there.
In contrast, HSN honchos Mindy Grossman and Bill Brand attended the film’s debut in the Big Apple and mentioned the film on its website — even though the movie is really about Mangano’s time at QVC.
Don’t consider the movie a biography of Mangano. It is “based on” her life, and also apparently on fellow female entrepreneur Lillian Vernon, who just passed away.