The new management at ShopHQ is finally making a dramatic programming move on the home shopping network: billionaire, TV personality and Dallas Mavericks owner Mark Cuban will debut on the channel Tuesday night.
Cuban, of “Shark Tank” fame, will be on live at 8 p.m. hosting “Mark Cuban’s American Dream.” The two-hour premiere will feature on ShopHQ for an exciting two-hour premiere showcasing nine entrepreneurs and items produced by companies in which Cuban has personally invested.
During our career covering the cable TV industry, we once met and briefly interviewed Cuban at a conference for small cable operators out in the Midwest. He wore a tight T-shirt, boy did he wear it, which we guess you can get away with when you’re a billionaire CEO. He owns his own cable network, HDNet, as well.
Of course, we met him long before he became a household name through his appearances on the reality competition show “Shark Tank” on ABC. Maybe his chats with his fellow judge on that show, QVC Queen Lori Greiner, convinced him to try the home shopping route.
“Over the years I have invested in over 170 companies, all of which I wholeheartedly believe in,” Cuban, CEO of Mark Cuban Cos., said in a canned statement.
“Each of the entrepreneurs I am bringing with me to ShopHQ has an interesting and personal story to share about their company and products and the passion and extreme effort it takes to make their dreams come true. I’m excited for ShopHQ’s viewers to get an inside glimpse on what it really takes to capture the American Dream, and then to have the unique opportunity to support these entrepreneurs through their purchases.”
The products from nine Cuban-backed brands include: Writey Board, a product that turns any surface into a dry erase board; Breathometer, a portable device that transforms any smartphone into a breathalyzer; and Simple Sugars, handmade and all-natural skincare products safe for sensitive skin.
“We are excited to give our ShopHQ audience a front row seat on the stories and innovative products produced by entrepreneurs hand selected and funded by Mark Cuban,” ShopHQ’s new CEO Mark Bozek said in his canned statement.
“Mr. Cuban’s charisma and passion for these products and their creators should make for an exciting blend of live entertainment and shopping accessible to ShopHQ’s viewers across our TV, online, mobile and social media platforms.”