Posts Tagged ‘Jennifer Lawrence’

HSN’s Joy Mangano Cleans Up With Her Miracle Mop

January 4, 2016

Well, we were among the folks buying one of the more than 250,000 updated Miracle Mops that Joy Mangano was hawking on HSN Sunday.

On its website the home shopping network is boasting that Mangano, the subject of the Jennifer Lawrence movie “Joy,” broke records with her TS.

We have to hand it to HSN and our buddy, honcho Bill Brand: Those execs really capitalized on the flick. (Full disclosure: We have not seen the film yet.)

We heard Mangano field many calls from viewers who said they had seen the movie and were inspired by it – and apparently inspired enough to open their wallets and buy the mop, like us.

We also got the big bucket to go with it.

The film, which we stress is loosely based on Mangano’s rags-to-riches success story as an inventor, is in large part about the Miracle Mop, Joy’s first big product.

We heard one caller laud Mangano for succeeding despite her terrible family. But from what we have read, the fact is that Mangano’s family was very supportive, and her ex-husband is still with her company.

We also thought we heard that “Joy”‘s director, David O. Russell, ordered the new mop.

There is no one on this planet who hates house cleaning more than us. We are hoping that this mop inspires us to clean our floors more than once a year.

One can only hope.

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Joy Mangano’s New Miracle Mop And Macy’s

December 24, 2015

HSN is really looking to piggyback on the release of the new movie based on inventor Joy Mangano’s life, “Joy” starring Oscar-winner Jennifer Lawrence.

First, the home shopping network will be debuting an updated version of Mangano’s Miracle Mop, whose creation is at the center of the new flick.

The new Miracle Mop will be the Today’s Special on Jan. 3, days after the Christmas theatrical release of “Joy.”

In addition, Mangano’s products will now be sold in Macy’s, we believe. What’s up with that?

We saw an ad to that effect in The New York Times today. We clipped the ad and put it in our purse, but of course now we can’t find it. It’s probably sitting on the floor of the Willowbrook Mall food court

HSN owns Mangano’s company, Ingenious Designs, so maybe the home shopping network wants to expand its sales to those who don’t dig TV retailing.

The new and improved Miracle Mop has “never-before-seen patent pending features that will simplify everyday challenges for her customers,” according to HSN’s press release Wednesday.

“I realize now the only thing harder than inventing is reinventing,” Mangano said in a canned statement. “But after spending the past two years re-engineering this amazing Miracle Mop, I’m so excited to help people across America take cleaning to a whole new level with this smartly designed, easier than ever before, self-wringing mop. Oh, and we have a variety of joyful colors because who ever said mopping can’t be fun?”

Here’s the boilerplate on it:

Joy’s New Miracle Mop, which already bears the Good Housekeeping Seal, features her revolutionary helix twist technology inside the pole, making it the first mop to literally wring itself, along with her braided miracle microfiber head designed to provide superior absorbency with its liquid lock technology and dual liquid release design, which allows you to mop as wet or dry as you want! In addition, this plush material was carefully selected to protect and polish the many surfaces of your house while capturing more dirt and mess than ever.

The New Miracle Mop includes a quick release removal system that allows you to wash and bleach your mop head so you’re always cleaning worry free.

It will be available on HSN in Black, White, Teal, Purple, Fuchsia and Gold for $19.95, the price of over 25 years ago with the game-changing technologies of today, all thanks to Joy! Customers who purchase the Miracle Mop on HSN on January 3rd will receive a one-year subscription to Good Housekeeping (limit one subscription per shipping address).

“If there is one item that put Joy on the map, it is her legendary Miracle Mop,” HSN President Bill Brand said. “We are proud to be the home of Joy and to exclusively launch the newly designed Miracle Mop, sharing yet another of Joy’s many incredible inventions with our customers.”

We Love Bradley Cooper And His Mom Loves QVC

December 22, 2015

There’s been plenty of press about the movie “Joy,” which has Jennifer Lawrence playing QVC-HSN queen Joy Mangano, in the media blitz prior to the film’s Christmas Day debut.

The most interesting thing we’ve seen is one of the movie’s stars, hot Bradley Cooper, telling Seth Meyer that his mom is a QVC fan. At one of the premiere events for the movie, Cooper said his mother proudly boasted that she was wearing a brooch from the Audrey Hepburn collection on QVC.

Bradley or she may have been confused, because Hepburn jewelry is actually sold on HSN. Whatever.

http://www.hsn.com/products/audrey-hepburn-collection-bezel-set-station-necklace/7733040?query=7733040&isSuggested=True&

In advance of the movie, Mangano did an interview with People magazine, where she talked about selling 18,000 Miracle Mops on QVC in 20 minutes during her first appearance in 1992. This is after Mangano convinced the network that she needed to be on-air pitching the product.

The New York Post picked up the story, and ran a photo of Mangano and QVC host Jane Treacy back in the day.

http://nypost.com/2015/12/19/how-a-single-mom-turned-millionare-inspired-j-laws-new-film/

Why we don’t know, but of course Mangano eventually went to the dark side and joined HSN, selling her company to the No. 2 home shopping network in 1999 for $50 million.

It’s interesting how differently QVC and HSN have handled the movie. Maybe we just missed it, but we haven’t heard a peep about “Joy” from QVC, even though the network is a keystone in the film. We guess that’s because Mangano is no longer there.

In contrast, HSN honchos Mindy Grossman and Bill Brand attended the film’s debut in the Big Apple and mentioned the film on its website — even though the movie is really about Mangano’s time at QVC.

Don’t consider the movie a biography of Mangano. It is “based on” her life, and also apparently on fellow female entrepreneur Lillian Vernon, who just passed away.

Melissa Plays Her Mom Joan Rivers In ‘Joy’ Film

December 9, 2015

Here’s a nice little tidbit that celeb stylist and home-shopping vet Waynescot Lukas came up with: Melissa Rivers plays her mother, the late Joan Rivers, in the new movie “Joy.”

Unless you’ve been living under a rock, you know that Oscar-winning actress Jennifer Lawrence is portraying HSN star Joy Mangano in “Joy,” which is being released on Christmas Day.

The film also features Bradley Cooper, Robert De Niro and yes, Melissa, according to People magazine.

http://www.people.com/article/melissa-rivers-joan-rivers-joy-exclusive?xid=socialflow_facebook_peoplemag

Melissa does bear a striking resemblance to her mother, who was a key QVC jewelry vendor. In the movie, in one scene Melissa plays her mom Joan during one of her QVC appearances.

Melissa makes some interesting comments to People.

Trailer On Film About HSN Queen Joy Mangano Sketchy At Best

July 19, 2015

We saw a movie trailer tonight for “Joy,” the new film about HSN Queen of Invention Joy Mangano, which stars Jennifer Lawrence and Bradley Cooper.

The film by famed director David Russell, titled “Joy,” is due out at Christmas. By watching the trailer, you wouldn’t have any idea what the flick is about.

Jennifer Lawrence is portraying Joy Mangano in a new movie

Jennifer Lawrence is portraying Joy Mangano in a new movie

It starts out showing Lawrence, i.e. Mangano, as a kid being told she will grow up and get everything she wants — including a husband and children. Then there are shots of Cooper and Robert De Niro.

The final scene of the trailer depicts Lawrence firing a gun, what looks like a rifle.

There is no hint about who “Joy” is, or her connection to home shopping, that we could see in the brief vignette.

Our take was that the audience was perplexed. We found ourselves wanting to stand up in the theater and yell out, “This movie is about Joy Mangano, who invented Huggable Hangers and sells them on HSN.”

BTW, we went to see “Trainwreck” with Amy Schumer, and recommend it. But it’s not for prudes or kiddies.

Bradley Cooper Joins Cast Of Film Bio Of HSN’s Joy Mangano

March 23, 2015

Wow, HSN mother of invention Joy Mangano must have had quite a life so far.

White-hot actress Jennifer Lawrence is slated to play Mangano in a film, “Joy,” which comes out in December. And who are her co-stars?

Hunky Bradley Cooper and Robert DeNiro, according to several press reports today. Wowser! We consider Brad very “Huggable.” And he just broke up with his girlfriend.

The movie is already filming, in places like Massachusetts.

Jennifer Lawrence To Play QVC, We Mean, HSN Star Joy Mangano

June 9, 2014

Holy crap, it’s true: Red-hot star Jennifer Lawrence will be playing a HSN invention queen Joe Mangano in a movie!

HSN CEO Mindy Grossman posted the story from The Hollywood Reporter about the project on Facebook.

http://www.hollywoodreporter.com/news/david-o-russells-miracle-mop-709973?mobile_redirect=false

Lawrence had been rumored to be playing Mangano, but it is apparently a done deal.

Talented director David O. Russell will be teaming up again with Lawrence for “Joy,” which is slated for a release on Christmas 2015, according to the trade newspaper.

However, The Reporter got the wrong network in its story, which said, “The film will tell the story of the Mangano’s transformation from a single mom to a QVC star.”

Whoops!

The script for the movie comes from the same woman who wrote “Bridesmaids.”

Actress Jennifer Lawrence To Play HSN’s Joy Mangano In Film?

February 2, 2014

You can’t make this stuff up, folks: white-hot, Oscar-winning actress Jennifer Lawrence may portray HSN hanger queen Joy Mangano in a movie.

A Facebook friend of our’s posted a link to the story on Deadline.com.

http://www.deadline.com/2014/01/american-hustles-david-o-russell-jennifer-lawrence-circle-joy-mangano-story-at-fox-2000/

The story said that director David O. Russell, of “American Hustle” acclaim, it talking to Fox 2000 about making a film about Mangano, the inventor of Huggable Hangers whose company is now owned by HSN.

Deadline.com said that the flick would tell “the remarkable life story of Joy Mangano, a struggling Long Island single mom of three who became one of the country’s most successful entrepreneurs with her self-wringing Miracle Mop invention.”

Wow, we didn’t know she invented THE mop!

See a resemblance to Jennifer Lawrence?

See a resemblance to Jennifer Lawrence?

The online story said that Russell wants Lawrence to play Mangano. Deadline.com said that Mangano, known as “the Mother of Invention,” sold her company Ingenious Designs to HSN in a multi-million dollar deal.

Mangano is still head of that company, and is one of the home shopping network’s most successful vendors, “with hourly sales topping $1 million,” according to Deadline.com. The website also said that Fast Company had Mangano on its list of 100 Most Creative People in Business and one of its 10 Most Creative Women in Business.

There were about 50 comments, pro and con, on the story. But we found this to be the most interesting one:

I work at HSN as a Sales Rep taking orders by phone. All I can say is WHY Joy Mangano. She’s the most egotistical, self-absorbed person I can think of.

If they DO make a movie about Joy, I hope they portray her ‘REAL’ self….talking over the hosts/callers and giving TONS of misinformation about her products.

Perhaps they can get Miley Cyrus to portray Joy….LOL! On the upside, this will push HSN’s sales of her product through the roof…..and sales of her products are already big sellers.

HSN CEO Mindy Grossman was recently in LA. We wonder if her trip any talks to Hollywood types about this movie.