Posts Tagged ‘Get Fit Technology’

Beyond Huggable Hangers: HSN’s Joy Mangano To Add Exercise Sneakers To Her Repertoire

May 1, 2010

Joy Mangano

HSN calls her its Mother of Invention. Known for selling millions of Huggable Hangers (I’ve got a closet full of them), Joy Mangano is now doing sneakers that tone your butt and legs when you walk in them.

The New Yawk-accented Mangano will unveil her new footwear collecton, Performance Platforms, May 3, when the shoes will be the Today’s Special. The line, which uses Get Fit Technology by Grasshoppers, will be exclusively available at HSN and HSN.com.

“I’ve reorganized closets with Huggable Hangers, revolutionized kitchens with GreenPan, and freshened homes with Forever Fragrant,” Mangano said in a canned statement Friday. “Now I hope to enhance every step in Performance Platforms with Get Fit Technology by Grasshoppers. It’s finally time to be stylish, comfortable, and active.”

Like a number of similar shoes on the market, Performance Platforms are designed to promote muscle activity, while you walk, and tone muscle groups like your calves, quads, hamstrings and butt.

“Joy’s innate ability to highlight an everyday item like sneakers with an advanced patent pending fit technology is what has kept her at the top of her industry and an HSN customer favorite for the past ten years,” Lynne Ronon, HSN’s executive vice president of merchandising, said. “The introduction of this new footwear reinforces our commitment to provide our customers with innovative product assortments and technologies.”

The shoe’s patented Celliant Lining is supposedly formulated to help increase the complete comfort of the shoe. Additional features include a removable comfort insole; a soft compression heel uniquely designed to help return energy with every step; and the muscle activating outsole that helps to tone key muscle groups and benefit your body while walking.

The Performance Platforms with Get Fit Technology by Grasshoppers will come in a lace-up style and a slip-on style both in your choice of colors: Champagne Beige, Silver Grey and Classic White with a Today’s Special (one-day only) price of $59.95 (regular price of $74.95)

“We are thrilled to be presenting this exciting new collection to the HSN audience,” Keds president Kristin Burrows said. “The Performance Platforms collection is designed with our breakthrough Get Fit technology by Grasshoppers to help activate and tone key muscles groups. It is a unique offering in the toning footwear market combining style and comfort with distinct health and wellness benefits — a combination consumers have come to expect from the Grasshoppers brand.”

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