Posts Tagged ‘sneakers’

Beyond Huggable Hangers: HSN’s Joy Mangano To Add Exercise Sneakers To Her Repertoire

May 1, 2010

Joy Mangano

HSN calls her its Mother of Invention. Known for selling millions of Huggable Hangers (I’ve got a closet full of them), Joy Mangano is now doing sneakers that tone your butt and legs when you walk in them.

The New Yawk-accented Mangano will unveil her new footwear collecton, Performance Platforms, May 3, when the shoes will be the Today’s Special. The line, which uses Get Fit Technology by Grasshoppers, will be exclusively available at HSN and HSN.com.

“I’ve reorganized closets with Huggable Hangers, revolutionized kitchens with GreenPan, and freshened homes with Forever Fragrant,” Mangano said in a canned statement Friday. “Now I hope to enhance every step in Performance Platforms with Get Fit Technology by Grasshoppers. It’s finally time to be stylish, comfortable, and active.”

Like a number of similar shoes on the market, Performance Platforms are designed to promote muscle activity, while you walk, and tone muscle groups like your calves, quads, hamstrings and butt.

“Joy’s innate ability to highlight an everyday item like sneakers with an advanced patent pending fit technology is what has kept her at the top of her industry and an HSN customer favorite for the past ten years,” Lynne Ronon, HSN’s executive vice president of merchandising, said. “The introduction of this new footwear reinforces our commitment to provide our customers with innovative product assortments and technologies.”

The shoe’s patented Celliant Lining is supposedly formulated to help increase the complete comfort of the shoe. Additional features include a removable comfort insole; a soft compression heel uniquely designed to help return energy with every step; and the muscle activating outsole that helps to tone key muscle groups and benefit your body while walking.

The Performance Platforms with Get Fit Technology by Grasshoppers will come in a lace-up style and a slip-on style both in your choice of colors: Champagne Beige, Silver Grey and Classic White with a Today’s Special (one-day only) price of $59.95 (regular price of $74.95)

“We are thrilled to be presenting this exciting new collection to the HSN audience,” Keds president Kristin Burrows said. “The Performance Platforms collection is designed with our breakthrough Get Fit technology by Grasshoppers to help activate and tone key muscles groups. It is a unique offering in the toning footwear market combining style and comfort with distinct health and wellness benefits — a combination consumers have come to expect from the Grasshoppers brand.”

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Makeup Queen Bobbi Brown Tells New York Times How She Hires Staff

January 25, 2010

Bobbi Brown — the makeup diva, QVC vendor and fellow Montclair, N.J., resident — did a Q&A with The New York Times Sunday.

The interview, headlined “High Heels? They Just Don’t Fit,” is in part about how Brown hires employees. It was run as a “Corner Office” column.

After going through outplacement — and getting schooled on resumes, interviewing and “PARS” and “CARS” — it’s a little shocking to see Brown say that that she knows within the first two minutes of an interview if she likes the person or not. And if she likes them, they’re in.

Brown also says that she never looks at a person’s resume until she sits down with them for the interview. Then she has them take her through their resume.

We like that approach. No trick questions. No “what’s your biggest weakness” or “where do you want to be in five years” crap.

Brown, whose Montclair studio is within walking distance of our condo, has several shows on QVC today.

She has several cosmetic items that are only available on QVC.

In her interview, Brown also says that she is not a corporate type, that she prefers the comfort of sneakers over high heels.