Posts Tagged ‘Jewelry Television’

Celeb Stylist O’Connor Brings Red Carpet To JTV

January 2, 2017

Celebrity stylist and TV commentator Michael O’Connor, MIA from the home shopping world for two years, will be back on the scene on Tuesday with his Bella Luce collection for Jewelry Television.

We recently blogged about O’Connor’s return to home shopping, now that his non-compete clause with QVC has ended, but last week we got to chat with him about why he is doing this cubic zirconia line for JTV.

https://homeshoppingista.wordpress.com/2016/12/22/ex-qvc-diamond-expert-designs-line-for-jtv/

He said that his debut JTV collection — more than two dozen pieces hitting a top price of $190 — includes “a nice mix” of classic and dressier jewelry set in sterling silver. Pieces are already online.

http://www.jtv.com/s?q=bella%20luce%20by%20michael%20oconnor

O’Connor, whose Yorkie was yipping in the background as we spoke to him on the phone, said he has already shown some of his celebrity clientele pieces of his JTV jewelry. Actresses Lesley Nichol of “Downton Abbey” and “Glee” alum Jane Lynch are in photos sporting it. Lynch has O’Connor’s version of an angel-wing pendant, and Nichol has already worn her earrings on the red carpet, according to O’Connor.

Michael O'Connor, his angle wing pendant and actress Jane Lynch.

Michael O’Connor, his angle wing pendant and actress Jane Lynch.

A number of the pieces are inspired by what has appeared on the red carpet (which can cost $200,000 to $2 million), scaled down but including the detailing and the “impeccable” quality that O’Connor said he wanted. That would include the back of the pieces being as finished and as gorgeous as the front, according to O’Connor.

“It’s beautiful no matter what way you look at it,” he said.

To get the drift of what we’re talking about, take a gander at the backside of a John Hardy piece.

O’Connor, who spent 14 years on QVC essentially repping its Affinity Diamond line on-air, said that the feedback he often got from viewers then was that they wanted “more important,” grand pieces with larger stones.

But that was virtually impossible to do affordably at QVC, because the price of diamonds had shot up 40 percent to 70 percent and gold also skyrocketed. After O’Connor parted ways with QVC, he did some work for JTV, acting as a judge for its national search for “rock star” jewelry designers.

He was eventually approached by JTV about doing a line for it, and O’Connor said he was impressed with the quality of the CZ, or as he called it that “diamond simulant,” that Bella Luce incorporated. The deal was sealed when he found a manufacturer who could produce jewelry of the quality he demanded.

O’Connor’s signature stamp will also be on his collection, a mark that includes a small pink Bella Luce stone. Kinda reminds us of the ruby that Roberto Coin uses as a signature on its jewelry.

O’Connor’s initial pieces will be mainly white, but O’Connor said he is looking to branch out to colors such as blue and yellow.

He has been posting photos of his JTV jewelry on his Facebook page. So far O’Connor said the collection has been well-received, and he is even listening to suggestions.

https://www.facebook.com/michael.oconnor.9210

For example, O’Connor said one woman was was lamenting the fact that she needed a size 4 ring, and he is hoping make that size a staple to his jewelry in the future.

His collection will air 6 p.m. to 8 p.m. Tuesday.

Ex-QVC Diamond Expert Designs Line For JTV

December 22, 2016

Celebrity stylist Michael O’Connor, who spent years on QVC presenting its Affinity Diamond line, has designed a collection for Jewelry Television. But it ain’t diamonds.

We hope to speak to O’Connor next week about why he decided to do faux diamond pieces for JTV’s Bella Luce collection, a collaboration that the shopping network announced on Wednesday.

The jewelry will debut Jan. 3 at 6:00 p.m.

Charming O’Connor has more than three decades of experience in the jewelry and fashion industry, and is a celebrity stylist and fashion commentator.

“Michael has always been at the forefront of jewelry trends and is someone who has influenced celebrity style for many years,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement. “So we know our customers are going to love each piece in this new collection.”

Here’s the pitch from the press release:

JTV’s exclusive Michael O’Connor for Bella Luce collection delivers elegance and style day or night. O’Connor creates stunning jewelry with the look, feel and quality of luxurious red-carpet designs.

Each piece is crafted in sterling silver with Eterno accents and is stamped with O’Connor’s signature logo. Additionally, a pink Bella Luce jewel is tucked within the interior of many of his designs.

“As a brand for passionate jewelry advocates, JTV is the perfect partner for this collection,” O’Connor said. “This is an exciting time and I’m looking forward to sharing these pieces with the JTV family.”

JTV Posts Near 11 Percent Sales Increase In 3Q

November 16, 2016

Unlike QVC and HSN, Jewelry Television is crowing about its success in the third quarter.

The 24/7 jewelry home shopping network reported that its third-quarter sales rose 10.6 percent, “continuing the company’s outperformed of the broader retail industry,” according to JTV’s press release.

During the same period, JTV’s shipments also increased 18.5 percent, “aided by the largest grossing Labor Day Weekend for the brand since 2009.”

JTV does not disclose its actual sales figures.

That compares to the revenue declines that QVC and HSN just posted.

“For 10 consecutive quarters, JTV has not only delivered positive sales growth, but double-digit growth,” JTV CEO Tim Matthews said in a canned statement.

“The ability of this organization to consistently generate the type of results we have, especially in tough retail market conditions, is a testament to our team and our differentiated, ‘omni-digital’ strategy, which continues to resonate with consumers.”

JTV’s previously reported quarterly second-quarter sales growth of 15.2 percent.

The Knoxville News Sentinel recently did a story about JTV’s success, which attributed much of the network’s good news to its CFO, Crawford Wagner.

http://www.knoxnews.com/story/money/business/journal/2016/11/07/wagner-helped-steer-jewelry-television-explosive-growth/92350620/

JTV Alum Erin Moseley Is QVC’s New Diamonique Rep

May 10, 2016

Former Jewelry Television host Erin Moseley has landed a new gig, as the Diamonique rep on QVC.

She revealed the news on Facebook yesterday.

“I’m excited to finally announce I have been asked by QVC to represent Diamonique on air!” she wrote.

“I’m honored, thrilled and can’t wait to get started tomorrow. Not sure if it’s possible to thank my hubby Jeff Moseley enough for his support and encouragement. Life is full of twists and turns and I’m lucky to have him enjoy the ride with me! Stay tuned for lots of fun to come friends!”

Erin’s husband Jeff is another former JTV host, making them one of a number of good-looking home-shopping couples, in the mold of Judy Crowell and Paul Deasy on Evine Live now.

JTV Launches ‘Let It Glow’ Holiday Campaign

November 12, 2015

We gave you QVC’s Christmas plans, so we’re giving you those of Jewelry Television, which came out when we were on vaca.

KNOXVILLE, Tenn., Oct. 29, 2015 /PRNewswire/ — Jewelry Television® (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, announced the launch of its national Let It Glow holiday campaign. The promotion features JTV’s 2015 holiday collection, gift giving ideas and the chance to win a romantic Alaskan cruise getaway for two.

Experience the interactive Multimedia News Release here:

http://www.multivu.com/players/English/7372631-jewelry-television/

JTV’s Let It Glow campaign runs now through Dec. 25, with special event pricing on some of the season’s hottest jewelry trends including negative space rings, gemstone brooches, statement necklaces and more. Check out more details in the gift guide.

“The holidays are the perfect time to treat yourself and a loved one to a sparkling new piece of jewelry to be treasured for years to come,” said Jill Johnson, vice president of marketing at JTV. “We want to share the JTV holiday spirit by offering special holiday pricing and the chance to win the trip of a lifetime.”

The centerpiece of the campaign is the Season To Glow Sweepstakes. The grand prize includes seven nights on an Alaskan cruise, two nights in Seattle, Wash., and $1,000 cash. JTV will also award $250 JTV shopping sprees to 10 weekly winners. Enter the sweepstakes by visiting JTV.com/glow. Entrants may register to win once daily through Dec. 31, 2015.

“There’s no need to leave the comfort of your own home to shop this holiday season,” said Johnson. “With more than 30,000 items to choose from on our broadcast and website, we bring the joy of holiday shopping directly to you.”

Jewelry Television Hiring 400 For The Holidays

October 11, 2015

Jewelry Television is hiring for the holidays, 400 folks, to be exact.

The network held a job fair at its HQ in Knoxville, Tenn., last week.

“Every holiday season, beautiful, high-quality jewelry becomes one of the most sought-after purchases for gifting,” Jill Johnson, JTV vice president of marketing, said in a statement.

“We’re expanding our sales team to be able to provide our customers with fast and efficient customer service while meeting the demands of our holiday sales volumes.”

The newbies will be getting a one-crash course on jewelry and computers.

JTV Does Fund Drive For Beads Of Courage Program

September 8, 2015

Jewelry Television is partnering with Beads of Courage Inc., a non-profit organization that has a program we’ve never heard of but sounds very intriguing.

Children coping with serious illnesses receive special beads from their nurses and caregivers, with each bead representing a step in that child’s treatment. The idea is to honor their courage as they hit milestones.

During September, JTV is inviting its national audience to help seriously ill children be able to tell their story of courage.

“We are inviting our customers to support the mission of Beads of Courage by calling in or going online to donate, regardless of a purchase,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement.

“To the children and families coping with serious illness, these beads represent the hope and courage needed throughout each stage of their treatment process. Every donation we receive will help provide the Beads of Courage Program at no charge for more than 30,000 participating children.”

A year ago, with donations from its audience, JTV raised $59,000 to benefit Beads of Courage. Through its efforts, the network was able to help establish three Beads of Courage programs at the East Tennessee Children’s Hospital.

Since 2005 Beads of Courage has been working to transform the treatment experience for children coping with chronic, life-threatening illness through Arts-in-Medicine programs. There are Beads of Courage programs in more than 250 hospitals worldwide.

According to research, the program offers a coping strategy that helps children move through their treatment and helps them communicate with others. On average, most children have more than 500 beads in their collection. The Program helps clinicians at the bedside feel better equipped to support the emotional needs of children.

JTV is inviting artists and the public to contribute to Beads of Courage through National Bead Challenge Day on Sept. 19. National Bead Challenge Day will honor the brave children suffering from serious illnesses by helping to fulfill their Dream Bead wishes.

The mission of Beads of Courage is to provide innovative arts-in-medicine programs for children coping with serious illness, their families, and the healthcare providers who care for them. Beads of Courage programs are evidence-based interventions designed to strengthen resilience, alleviate suffering, and improve the psychological adjustment process.

JTV Seeks Tax Break To Acquire Knoxville Properties

August 11, 2015

Like a lot of companies in New Jersey, Jewelry Television is looking for a tax break — or so-called PILOT program — from its home state of Tennessee.

The Knoxville News Sentinel reported that JTV is asking the Knox County, Commission to give it a tax deal for a property purchase.

http://www.knoxnews.com/news/politiknox/jewelry-tv-wants-tax-deal-with-knox-county_72273593

JTV wants a payment in lieu of taxes, in this case a 10-year deal, to save $1.4 million in tax payments stemming from buying its site and making improvements to its building, namely adding 20,000 square feet of space, according to the newspaper.

The 24-hour jewelry and gem network is talking about adding 30 high-paying jobs, at $80,000 or so. Where do we sign up?

Under the proposed deal, JTV would not pay taxes on the total $42 million to buy the properties it currently leases.

According to the News Sentinel, JTV employs almost 1,200 people and has a $59 million payroll.

New Host Meg Watters Prewitt Joins Jewelry Television

August 10, 2015

We got to eyeball Jewelry Television’s new host, Meg Watters Prewitt, on Sunday night.

Prewitt, a pretty young blonde, was teamed with JTV veteran Sharon Scott, who repeatedly introduced the newbie.

We couldn’t find Prewitt on JTV’s website as a host, but we located her Facebook page.

https://www.facebook.com/meg.w.prewitt

One of her past gigs was as a spokesmodel for Toyota of Bristol and for Ben Finch Photography.

We wish her luck, but and hope she survives the revolving door that this home shopping network has become.

JTV Debuts Own ‘Rock Star’ Reality TV Show Friday

August 7, 2015

Bragging that it will be the first home shopping network to air a reality show, Jewelry Television said it will be bringing “JTV Rock Star Designer” to its viewers.

The program is part of the network’s national search for talented jewelry designers, one of whom will win a $5,000 cash prize and the opportunity to design and sell a jewelry collection on the national jewelry and gemstone shopping network.

The reality series will debut on today, Friday, at 7:30 p.m., leading into the network’s most-watched segment, “Girlfriend Friday.” There will also be an encore presentation every Wednesday at 2 a.m. beginning Aug. 12.

In March JTV issued a call for entries and received applications from designers around the country.

Each aspiring designer was required to submit examples of their jewelry designs and a biographical video describing why he/she should be JTV’s first “Rock Star Designer.”

The public voted on its favorite entries, narrowing the field to 10 semi-finalists.

A team of JTV executives, jewelry buyers and marketing professionals reviewed the work of the Top 10 and narrowed the field to five finalists who traveled to JTV’s corporate headquarters in Knoxville, Tenn., and competed head-to-head in jewelry design competitions.

There’s information on the five finalists on the Rock Star site.

They are:
* Tamara Cimalore – Wilmington, Del.
* Alicia Herzbrun – Maryville, Tenn.
* Ashley Hoffman – Myrtle Beach, S.C.
* Kelly Miller – Saint Louis, Mo.
* Deborah Wilson Taylor – Austin, Texas

“JTV Rock Star Designer” emcee Kristie Carson will present contestants with a series of challenges devised to test creativity, jewelry and gemstone knowledge, design skills, business acumen and ability to work under pressure. One contestant will be eliminated after each challenge until a winner is announced Sept. 25.

‘We are dipping our toe into the branded-entertainment arena to entertain our current viewers as well as attract new audiences,” said Jill Johnson, vice president of marketing at JTV. “This is a full-scale television production with original sets, wardrobe, crew and nationally recognized celebrity judges. We hope to make this an annual competition.”

With the surging popularity in crowd-sourced design, JTV is getting a first-hand look at what emerging jewelry designers are creating and how that merchandise may drive trends and consumer purchasing decisions.

“As one of the country’s largest retailers of fine jewelry and gemstones, this is a new way for us to be at the forefront of identifying refreshing new design talent and jewelry trends,” said Johnson.

For more information on “JTV Rock Star Designer,” and the contestants, visit JTV.com/rockstar.