Ex-QVC Diamond Expert Designs Line For JTV

Celebrity stylist Michael O’Connor, who spent years on QVC presenting its Affinity Diamond line, has designed a collection for Jewelry Television. But it ain’t diamonds.

We hope to speak to O’Connor next week about why he decided to do faux diamond pieces for JTV’s Bella Luce collection, a collaboration that the shopping network announced on Wednesday.

The jewelry will debut Jan. 3 at 6:00 p.m.

Charming O’Connor has more than three decades of experience in the jewelry and fashion industry, and is a celebrity stylist and fashion commentator.

“Michael has always been at the forefront of jewelry trends and is someone who has influenced celebrity style for many years,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement. “So we know our customers are going to love each piece in this new collection.”

Here’s the pitch from the press release:

JTV’s exclusive Michael O’Connor for Bella Luce collection delivers elegance and style day or night. O’Connor creates stunning jewelry with the look, feel and quality of luxurious red-carpet designs.

Each piece is crafted in sterling silver with Eterno accents and is stamped with O’Connor’s signature logo. Additionally, a pink Bella Luce jewel is tucked within the interior of many of his designs.

“As a brand for passionate jewelry advocates, JTV is the perfect partner for this collection,” O’Connor said. “This is an exciting time and I’m looking forward to sharing these pieces with the JTV family.”

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4 Responses to “Ex-QVC Diamond Expert Designs Line For JTV”

  1. Erica Says:

    I watched Suzanne Somers many years on HSN. One of her popular designs was her “naughty cz” jewelry. Inside the clear cz (usually this design was a ring), there was a tiny pink, purple, or red floating cz. If memory serves me, it was sometimes heart shaped.
    I’m wondering if the “tiny pink jewel” tucked inside O’Connor’s larger Bella Luce cz is a copy of Somers’ naughty cz from several years ago. Sure sounds like it. At any rate, those of us who miss the naughty cz have something to look forward to……

  2. MaryAnn Says:

    I really like Michael O’Connor and his knowledge of diamonds. I’ll check in to see his Bella Luce creations but would have preferred a diamond collection. I think he could create something amazing!

  3. Celeb Stylist O’Connor Brings Red Carpet To JTV | Homeshoppingista's Blog By Linda Moss Says:

    […] https://homeshoppingista.wordpress.com/2016/12/22/ex-qvc-diamond-expert-designs-line-for-jtv/ […]

  4. dbanimate Says:

    Would someone explain why Erin Moseley is doing Diamonique on QVC? She seems like a nice lady but adds absolutely nothing that the host can’t say. It’s not like when they have a gemologist on.

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