Celebrity stylist Michael O’Connor, who spent years on QVC presenting its Affinity Diamond line, has designed a collection for Jewelry Television. But it ain’t diamonds.
We hope to speak to O’Connor next week about why he decided to do faux diamond pieces for JTV’s Bella Luce collection, a collaboration that the shopping network announced on Wednesday.
The jewelry will debut Jan. 3 at 6:00 p.m.
Charming O’Connor has more than three decades of experience in the jewelry and fashion industry, and is a celebrity stylist and fashion commentator.
“Michael has always been at the forefront of jewelry trends and is someone who has influenced celebrity style for many years,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement. “So we know our customers are going to love each piece in this new collection.”
Here’s the pitch from the press release:
JTV’s exclusive Michael O’Connor for Bella Luce collection delivers elegance and style day or night. O’Connor creates stunning jewelry with the look, feel and quality of luxurious red-carpet designs.
Each piece is crafted in sterling silver with Eterno accents and is stamped with O’Connor’s signature logo. Additionally, a pink Bella Luce jewel is tucked within the interior of many of his designs.
“As a brand for passionate jewelry advocates, JTV is the perfect partner for this collection,” O’Connor said. “This is an exciting time and I’m looking forward to sharing these pieces with the JTV family.”