Posts Tagged ‘Peyton Kelley’

We Give QVC A G-H On Its Diamond Event

April 14, 2017

Kudos to QVC for its diamond event on Thursday, where the home shopping network fully committed to disclosing and discussing the color and clarity of the stones used in its jewelry.

We have long complained that QVC would describe its Affinity Diamond pieces as being colorless or eye-clean but not say whether they were H-I or whatever.

The No. 1 home shopping network in recent months began releasing that info on some of its diamonds, but in its event this week it really went into color and quality for nearly all is jewelry.

And QVC not only offered its TSV rings in 14 karat gold, there were a smattering of pieces where for the first time the network set its diamonds in 18 carat gold!

Were these baubles cheap? No, we like seeing higher quality goods.

And QVC’s Peyton Kelley did a nice job of explaining what the various color grades on a diamond mean.





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QVC Airs Reruns On Gem Day

February 9, 2017

As far as we know, Evine pioneered rerunning its prime-time programming in the overnight hours, the wee hours of the morning. That was a switch, since it’s a home shopping tradition to broadcast live 24/7.

Maybe we’ve just missed it before, but early Thursday morning for the first time — at least that we’ve ever seen — QVC reran host Jane Treacy and gem expert Peyton Kelley’s introduction to the TSV. It is Gem Day at QVC.

Anticipating a snow day, we were up watching QVC at 3 a.m. or so when we saw a presentation on a rainbow-colored sapphire bracelet that sounded familiar.

It was familiar because we had seen it shortly after midnight.

On-screen QVC said that the programming had been previously recorded. We didn’t stay up long enough to see how many hours of the earlier programming, the “Gem Day Grand Opening,” was rebroadcast.

What gives?

Is QVC Ending Guessing Game On Diamonds?

November 10, 2016

We were snoozing on the couch early this Thursday morning, too exhausted to move to bed after staying up to 2 a.m. to watch the election results, when we saw something remarkable on QVC.

During its Affinity Diamond segment to kick off its TSV, QVC’s Peyton Kelley was telling viewers the precise clarity and color of the stones of one of the rings being featured.

He also offered a tutorial – using Gemological Institute of America guidelines — on what the various measures of a diamond’s worth mean. We have been asking for this forever from QVC and HSN, questioning why someone should buy diamonds without know how good they are, or aren’t.

For example, a five-stone emerald cut ring, selling for $2,449, had diamonds that were H in color and VS2 “or better” in clarity.$uslarge$

If QVC has been doing this before, we missed it. But we say bravo to the Q for finally providing this info.

We only wish that QVC revealed the quality of the diamonds of all its jewelry. For example, it was not provided on the TSV, a five-stone band ring. Kelley simply described its stones as “eye clean” and “near colorless.”

You’ve hear of “TMI,” too much information. We call that too little information.

QVC Diamond Tennis Bracelet: 18K, H Color, VS Clarity

January 10, 2015

Props to QVC for its Gem Day event Thursday, where it really upped its game.

The dominant home shopping network presented the highest quality diamond item we have ever seen on TV.

We tuned in for the final hour and saw Peyton Kelley talking about a diamond tennis bracelet. We looked at the screen and couldn’t believe our eyes: It said 18K gold.

We hopped on our computer and saw that not only was the bracelet 18k gold, the diamond quality was out of this world.

“As part of QVC’s quality requirements, randomly selected white diamonds from this bracelet have undergone a survey by the Gemological Institute of America (GIA) to verify the diamonds are natural and at least H color and VS clarity,” said.

Kelley explained that QVC had gone to a jewelry company that makes pieces for a high-end company and asked what it had in its vault. It was this bracelet.

Now, it was not cheap. The bracelet came in 6 3/4, 7 1/4 and 8 inches. The 6 3/4 was $4,719, and is now $5,099.

The diamonds ranged from 2.8 carats to 3.3 carats, depending on the length of the bracelet.

But that diamond quality! Wow! Now that’s what we’re talking about.

QVC’s Jewelry Maven Peyton Kelley Reports Mom Is On Road To Recovery, And Offers Up Silver From National Geographic-Associated Line

October 15, 2009

Peyton Kelley, who missed QVC’s Creede Silver Sale because his mother was sick, was back on the air Thursday.

Kelley, who travels around the world as QVC’s director of design and development, hosted a Silver Marketplace show with Jane Treacy.

Explaining his Creede absence, Kelley had blogged earlier this month about being with his sick mother in a hospital in Louisiana. She did not sound like she was in great shape.

But in his latest blog, Kelley said his mother is on the road of recovery.

“Thank you all so much for the warm thoughts and prayers,” he wrote. “Mother is stable but will be in the hospital at least another 30 days or so. The ten days (and nights) that I spent with her in the hospital were so special. She has a long road ahead but I know that she will do it.”

In his new blog, Kelley also tipped off viewers about what to expect  on Thursday’s silver show, writing that it would feature “two pieces from Novica,  in association with National Geographic. In 2000, they joined forces with a fair trade mission to preserve traditional culture and skills in developing nations.”

Treacy said that National Geographic Channel was one of her favorite TV channels. And since we know some great folks over at Nat Geo, we’ll give the network a plug as well.

Peyton’s mother was watching her son on the silver show (“Hi Mom,” Treacy said), so the lady must be feeling a lot better.

QVC’s Peyton Kelley Absent From Creede Silver Sale To Be With Ill Mother

October 2, 2009

QVC ‘s Peyton Kelley, who travels the world in his role in jewelry design and development, is usually a guest on the home shopping network’s major jewelry shows.

He was slated to appear on Friday’s 24-hour Creede Silver Sale, but on his QVC blog he said he is in Louisiana, where he was born and raised, at a hospital with his mother.

He wrote that she is recovering from surgery, “stable but not doing very well.”

Here’s hoping she pulls through.