QVC, Cosmetics Execs Team Again For Cancer Benefit

QVC and Cosmetic Executive Women (CEW) are joining forces for the fourth consecutive year for “QVC and CEW Present Beauty with Benefits,” which will air on our birthday, this Thursday, at 7 p.m.

The deal is that 80 percent of the purchase price of the donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation. This week’s lineup includes products from Nars, Bobbi Brown, Clinique, Givenchy, Shiseido, bareMinerals, Algenist and Philosophy.

Wow, Nars is back! We haven’t seen it on QVC since the network wouldn’t let Lisa Robertson utter the name of one of the beauty brand’s iconic blushes: Orgasm.

But we digress. As an added bonus on Thursday, shoppers will receive a gift with purchase, which includes one full-size product and four deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag.

The broadcast will benefit Cancer and Careers, which empowers, educates and provides essential tools to people with cancer so they can thrive in the workplace. Viewers will be shown the impact that each purchase can make to the lives of those affected by cancer and industry experts will share beauty tips and tricks that will leave everyone feeling beautiful.

“Teaming up with CEW once again gives viewers the opportunity to shop for a cause, while also inspiring them to positively impact lives across the country through Cancer and Careers,” said Rachel Ungaro, QVC’s vice president of fashion and beauty merchandising.

“This initiative aligns with our charitable mission to support the success and wellness of women through the power of relationships. By working with CEW and their strong network, we aim to bring together the beauty industry to build more awareness and support for Cancer and Careers.”

To help raise awareness for this year’s broadcast, longtime friends Cindy Crawford, model and entrepreneur, and Sonia Kashuk, founder of Sonia Kashuk Beauty, teamed up for the second year in a row as the Public Service Announcements spokeswomen.

Cindy Crawford’s sister, Chris Bohnsak, and Sonia Kashuk’s daughter, Sadye Kaner, lent their support to enforce the social campaign “Better Together.”

“This simple but powerful phrase reinforces the collective goal of ‘Beauty with Benefits, which is to bring people, products and expertise together to make life better for cancer survivors on the job,” according to QVC’s press release.

QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, family member, colleague, teacher or doctor using the hashtag #BeautywithBenefits.

This year, viewers are also invited to participate in a sweepstakes that will give one shopper the chance to win every product in the broadcast for themselves and a friend of their choice.

Model-Author Cindy Crawford Pops Onto Evine Live

We were too busy working our butts off at our real job last week to notice that model Cindy Crawford, who went to our alma mater Northwestern, did a drive-by at Evine Live to hawk her new book.

Did anyone see her?

Here is Evine Live’s press release in advance of her appearance.

American Icon and Supermodel Cindy Crawford Discusses Her Life, Career and New Book on EVINE Live

Cindy Sits Down for an Interview With EVINE Live on Her “Becoming” Book Tour, Giving Fans a Glimpse Into Her Life And New Book on October 1st

MINNEAPOLIS, MN–(Marketwired – Sep 30, 2015) – EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that American icon and supermodel Cindy Crawford will appear on EVINE Live October 1st at 9pm ET to discuss “Becoming,” her new book just released yesterday. In addition to offering the book for sale, Cindy will give fans a unique look into the pivotal points of her life and career in an EVINE Live-exclusive interview.

Cindy Crawford promoted her new book on Evine Live last week.

“Cindy Crawford is one of the most recognized supermodels in the world,” said Mark Bozek, EVINE Live’s Chief Executive Officer. “I’m thrilled to have Cindy on EVINE Live and offer our viewers her stories first-hand. That’s an experience only EVINE Live can offer and something that sets us apart from any other retailer in the world.”

“I’m excited that one of the first stops on my book tour is at EVINE Live,” said Cindy Crawford. “My new book ‘Becoming’ is a way for me to look back at my career and to honor and acknowledge the girl I once was while embracing the woman I am today. Being able to connect directly with fans on EVINE Live and get even deeper into the story is absolutely thrilling.”

The interview will appear on EVINE Live Thursday, October 1st at 9pm ET. During the segment, Cindy will be joined by EVINE Live host Heather Hall and Sonia Kashuk, her life-long friend and internationally known makeup artist. Filmed at Sonia’s New York City studio, the three will talk about Cindy’s new book, her life, career and feelings about turning 50 next year.

Cindy Crawford is one of the original supermodels who defined that pivotal moment when fashion models became cultural stars in their own right. Throughout the 1980s and 90s, Cindy could be seen in virtually every major magazine and fashion runway, working with the world’s biggest brands. In addition to modeling, Cindy is a philanthropist and accomplished businesswoman.

“Becoming” is an engaging series of stories that sheds light into the life and work of an extraordinary woman who is as beautiful inside, as out. “Becoming” is a must for anyone who has followed Cindy’s legendary career, is fascinated by the worlds of fashion and photography, and will be a meaningful mother-to-daughter gift for all young women who can benefit from reading this modern-day American success story with universal coming-of-age lessons. The book is illustrated by 150 stunning and iconic images, as well as never-before-published photographs from her personal archive.

QVC, Cosmetic Execs Team On ‘Cancers and Careers’ Benefit

For the third consecutive year, QVC and Cosmetic Executive Women (CEW) are joining forces for “QVC and CEW Present Beauty with Benefits,” a two-hour broadcast that will provide shoppers a chance to feel beautiful while giving back.

Next Thursday QVC will offer “prestige beauty brands” with 80 percent of the purchase price of donated merchandise benefiting Cancer and Careers, a charitable program of the CEW Foundation.

Beauty buffs can tune in to QVC for a wide range of products including color cosmetics, fragrance, skin care and hair care from brands including Laura Mercier, Clinique, Fresh, Shiseido, bareMinerals, Josie Maran, philosophy and many more.

As an added bonus, each shopper will receive a gift with purchase which features five deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag created especially for ” Beauty with Benefits.”

Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace. Throughout the evening, inspiring segments will showcase those who have benefited from the many resources provided by Cancers and Careers.

Viewers will be shown the impact that each purchase can make on the lives of those affected by cancer, and industry experts will share beauty tips and tricks that are guaranteed to leave everyone feeling beautiful.

“QVC is dedicated to supporting our ongoing commitment to promote the success and wellness of women through the power of relationships,” said Ken O’Brien, senior vice president of merchandising for QVC. “Teaming up with CEW once again this year for ‘Beauty with Benefits’ will help us inspire viewers to positively impact lives across the country through Cancer and Careers.”

In support of the broadcast, QVC also launched a social campaign with the theme of “Better Together.” This simple but powerful phrase reinforces the collective goal of “Beauty with Benefits,” which is to bring people, products and expertise together to make life better for cancer survivors on the job.

QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, colleague, parent, teacher, doctor, grandparent, etc. Using the hashtag #BeautywithBenefits, viewers can share who they are better together with.

The social campaign will be promoted across social platforms including Facebook, Twitter, Pinterest, Instagram, QVC Community and Google+.

To help raise awareness for ” Beauty with Benefits,” longtime friends model and entrepreneur Cindy Crawford and makeup artist and entrepreneur Sonia Kashuk united their passions for beauty and appeared in both the print and television public service announcements for the broadcast.

Cindy Crawford, Sonia Kashuk To Do QVC Cancer Benefit PSAs

Glamor pusses Cindy Crawford (and fellow Northwestern grad) makeup artist Sonia Kashuk will be appearing in both a print and television public service announcement for “QVC and CEW Present Beauty with Benefits,” the home shopping network said last week.

http://www.qvc.com/PressRelease.content.html?press=cp_press_031715_BeautyWithBenefits.endpress

QVC and Cosmetic Executive Women (CEW) are again teaming up for a two-hour live charitable broadcast to provide shoppers with a special opportunity to feel beautiful while giving back.

“QVC and CEW Present Beauty with Benefits” will April 15 and feature beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran and philosophy.

“Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits,” Ken O’Brien, QVC’s senior vice president of merchandising, said in a canned statement. “We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference.”

During the event, customers can shop from a selection of cosmetics, fragrance, skin-care and hair-care products, and 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer.

Since 2013, “QVC and CEW Present Beauty with Benefits” has generated $2.2 million to benefit Cancer and Careers.

“Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention,” Crawford said in a statement. “That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people’s lives.”

“As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits,” added Kashuk. “It’s wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many.”

QVC’s Red Carpet Party From L.A. Rocks With Stars Like Joan Collins, Nolan Miller’s Date

We came in late to watch QVC’s “The Buzz on the Red Carpet” from L.A. Friday night, and were surprised to see Patti Reilly in the West Chester studio.

We checked the online forums to see what we missed, and apparently the home shopping network had trouble getting its live feed from the Left Coast and Reilly had to fill in at the last minute until they got things fixed.

Anyway, we were pretty impressed with QVC’s celebrity-studded pre-Oscar event at the swank Four Seasons Hotel in Beverly Hills. Lisa Robertson was doing the selling, while Mary Beth Roe and Shawn Killinger were conducting celebrity interviews. Joan Collins, QVC vendor Nolan Miller’s date, and Tia Carrere were among those in the house.

A still drop-dead gorgeous (and fellow Northwestern alum) Cindy Crawford was hawking Meaningful Beauty products, and former entertainment-magazine show host Nancy O’Dell introduced her QVC fashion jewelry line.

“I’ve loved QVC for a long time,” O’Dell said.

QVC vendors Isaac Mizrahi, Rachel Zoe, Chaz Dean and Bruce Makowsky were also on the air.

The fun will continue Saturday night.