Posts Tagged ‘Evine Live’

Want To Be An Evine Live Host?

September 27, 2016

Here’s your chance for fame and fortune in the home shopping world, folks.

The No. 3 channel Tuesday announced that it is hosting a national talent search at Mall of America, America’s largest retail destination, next month.

The “Born to Host” open-casting call will be held at the Bloomington, Minn., shopping center on Oct. 16, where viewers can audition for a spot on Evine’s host team.

Guess people like us who make snarky comments about hosts will get a chance to see how hard the job really is.

“This is a brilliant opportunity for those out there who feel they were born to be a host on our channel,” Nicole Ostoya, Evine’s chief marketing officer, said in a canned statement.

“We have a lot of star power at Evine and we need equally talented personalities to help them tell their stories here at our network. It’s going to be a truly one of a kind event. We can’t wait to meet contestants and watch their Evine ‘Born to Host’ auditions live.”

Taking place on a Sunday, the “Born to Host” event will run from 1 p.m. to 7 p.m. Central Time in the mall’s Rotunda.

“Serious” (as opposed to “silly”) candidates must be 18 or older and should come prepared with an item to ‘sell,’ a head-shot and a resume.

Candidates will be prescreened then, if qualified, will have an additional three to five minutes to present their item in front of a panel of judges. There will be call-backs after the event with an invitation to visit Evine for an in-studio audition.


Not afraid to freeze your butt off in Minnesota?

For more information on the event, what to expect and how to prepare for an audition, visit

Here are some of the tidbits from the website:

To Bring:

“Something to sell to an audience. Plan an item in a category we support, such as jewelry, fashion, beauty, watches, home goods, etc., but if you have a better idea, go for it, just avoid anything that needs plugging in.”

Audition details:

“Approved candidates will … have 3-5 mins to wow the judges with your ability to sell your item.”

“Be yourself, have fun and bring it. Note: You’ll need to role-play, so plan on some interaction with our on-air talent.”

“Candidates who pass the audition will receive a call back and an invitation to Evine Studios on Monday, Oct. 17, for an on-camera audition.”

Other good things to know:

“You are auditioning to be on TV so, please present yourself as one of our hosts would, i.e., wardrobe, hair, makeup, accessories, etc.”

A ‘Fresh’ Blog On Home-Shopping Cliches

September 20, 2016

Anyone else sick of hearing cliches from home-shopping hosts?

We wrote a post on Facebook on this topic a few months ago, but never blogged about it. But our Facebook friends added a lot of great ones to the list we already had back then, and we’re adding those suggestions here.

(And writing this blog sure beats going through the piles of medical bills we’re getting for our broken ankle.)

What we’re talking about here are the catch phrases that we repeatedly hear from many hosts and vendors on QVC, HSN, Evine Live and Jewelry Television. Granted, talking non-stop about merchandise for hours is a real skill, and we mean that seriously.

But for those of us on the other side of the fourth-wall, it gets a little tiresome to hear the same phrases over and over again, particularly during presentations on jewelry and fashion.

Do any of these sound familiar?


“Pop of color”

“A dollar a day”

“Jeans and a crisp white blouse”

“Knock your socks off”

“Buy more, save more”

“Love, love, love”

“Let me give you a tour”

“You can gift this”

Now, pair these words with HSN vendors. Come on, we know you know these.



Finally, name the HSN host who is guilty of saying, “There’s an argument for picking up at least a couple.”

That one was suggested by one of our Facebook friends, who wrote, “I have to laugh. Yes, why not ‘pick up’ two or three $100 rings at a pop, never mind we don’t receive HSN’s discount or freebies (I must assume) that the hosts enjoy!”

We know we’ve missed some of these repeated words and phrases, so please add your suggestions!

Tommy Hilfiger, Tommy Mottola Among $10 Million Investors In Evine

September 15, 2016

Evine, the No. 3 home shopping network, is getting some love from peppy-preppy fashion designer Tommy Hilfiger. Let’s see if this lifts the channel’s credibility.

The company is selling $10 million in stock, at a discount, to a group of investors led by Hilfiger, record mogul Tommy Mottola (diva Mariah Carey’s ex-hubby) and Morris Goldfarb.

The story was also leaked to WWD.

Hilfiger, Goldfarb and Mottola Join Forces to Invest in Evine Live

This initial investment is expected to close within a week, with the stock priced at a 10 percent discount to the previous 15-day average of Evine’s shares. The funds will be used as working capital and for debt repayment.

“Given what I see happening in today’s changing retail landscape, as well as the interactive video commerce world and social media explosion, I believe Evine has the competencies to become the bridge between bricks and mortar and e-commerce for today’s consumer,” Hilfiger said in a canned statement. “I look forward to bringing vision and relationships in the celebrity world to this team to help transform its growth path.”

And in connection with the offering, Hilfiger and Mottola have agreed to join Evine’s new Brand Building Advisory Committee, which is a non-board committee that will advise the board of directors, particularly regarding — big surprise — brand strategy.

If memory serves us, this is not Mottola’s first tango with Evine. He was part of the dissident shareholder group, led by Mark Bozek, that eventually took control of what was then called ShopNBC. Bozek, whose team gave the network its horrid moniker Evine, was later ousted himself.

“There is no better way to bring a brand’s story and vision to life than live video commerce,” Mottola said in his canned statement. “We are thrilled to be investing in a company that has been doing exactly that. We view this as a strategic step into the changing retail landscape by igniting the fire where media and entertainment intersect retail.”

Here’s the dope on the trio.

Hilfiger is the founder and principal designer of Tommy Hilfiger, while Goldfarb is chairman and CEO of G-III Apparel Group, which manufactures and distributes apparel and accessories under licensed brands, owned-brands and private-label brands.

Mottola was the chairman and CEO of Sony Music Entertainment for 15 years, where he was credited with developing such acts as his ex-Carey, Celine Dion, Beyoncé, Jennifer Lopez, Shakira, Bruce Springsteen and Billy Joel. He is now chairman of the Mottola Media Group, partners with Dodger Theatricals, the world’s largest producer of Broadway shows, and a senior advisor to L. Catterton Partners.

In its press release, Evine said, “The company believes that important investments like this can help create strategic alliance opportunities for the Company to maximize shareholder value for all its stakeholders.”

In his canned statement, Evine CEO Bob Rosenblatt said, “It is exciting to have these leading industry icons and executives invest in our company as we seek to build transformative alliances in this ever evolving video commerce marketplace. This investment will help us accelerate our brand building opportunities as well as strengthen our balance sheet. I couldn’t be more excited about working with Tommy Hilfiger again and with media/entertainment mogul Tommy Mottola.”

The investors will receive a six-month option to make an additional equity investment in Evine at a price equal to the company’s five-trading day average price prior to the exercise of the option.

The total number of shares to be issued in this offering, including through the purchase of shares and exercise of the option and warrants, will not collectively exceed 19.99 percent.

Craig-Hallum Capital Group LLC is acting as exclusive placement agent and provided a fairness opinion to Evine’s board.

Registration Rights

Evine Live Does Cubic Zirconia

September 9, 2016

It looks like Evine Live is getting into that stereotypical home-shopping mainstay, cubic zirconia jewelry.

This week it announced a deal to debut Swarovksi Zirconia, as well as a new beauty line called Cover FX. The zirconia, a line called Jewels, was slated to debut on Thursday, while the beauty stuff comes on Sept. 16.

“Customers come to Evine to discover new and exciting products and shop brands they already love. We’re thrilled to over-deliver on their expectations,” a rather verbose Michael Henry, Evine chief merchandising officer, said in a canned statement.

“It’s a joy for us to not only encourage our customers to be good to themselves, but to give them a means to do so,” he went on. “By offering exclusive values on problem-solving makeup from Cover FX and gorgeous JEWELS jewelry made with SWAROVSKI ZIRCONIA, we can help our shoppers feel more confident and rewarded in their daily lives. We are proud of this approach because this is how we like to feel when we shop.”

Here the blather on the CZ:

Industry-leading and known throughout the world, the Swarovski name has been synonymous with quality and brilliance since 1895. Leveraging Swarovski’s reputation as a multifaceted international company with a history of creativity and innovation and a trusted supplier of precision cut genuine gemstones and created stones, Evine has developed this exclusive line to offer customers exquisite, brilliant and luxurious jewelry at an accessible price.

During the debut, Evine will feature a variety of classic and fashionable designs set in sterling silver.

As for Cover FX, it “offers one of the most ethnically diverse shade systems on the market, providing tone-to-tone makeup coverage for a broad spectrum of complexions,” according to the press release.

Evine will feature a number of exclusive configurations, including retail’s best value on Cover FX’s award-winning Custom Cover Drops.

Evine Live Quiz: Name The Most Famous Hand Model

August 9, 2016

Have you ever heard of Ellen Sirot, the world-famous hand model?

We haven’t, either, but that’s the way Evine Live described her in a press release Monday announcing that her skincare line is coming to the home shopping network Aug. 19.

Just what home shopping needs, another anti-aging beauty collection.

“Founded and created by world-famous hand supermodel Ellen Sirot, the collection uses advanced, patent-pending Transformative Glass Technology to deliver a skincare collection and philosophy never seen before in the industry,” Evine Live said. “Through an innovative day-and-night system for the face, body and hands, normal looking skin can achieve a glass like appearance.”

The press release said that for more than two decades, Sirot’s hands have won her the moniker of the “Supermodel of Hands,” doing work for Neutrogena, Dawn Dish Soap, Sally Hansen and Campbell’s.

And apparently, Sirot has served as a “hand double” for Katie Holmes, Sarah Jessica Parker and Hillary Swank.

“Every woman has ‘that moment’ – the moment when they first notice their skin isn’t as smooth and youthful as it once was,” Sirot said in a canned statement.

We’ve certainly had our “moment.”

“For me, that moment came 15 years ago when I looked down at my hands… my livelihood… and saw the first signs of aging,” Sirot said.

“I couldn’t sit idly by and watch my hands age. I had to do something about it. I made it my mission and set out to find the perfect anti-aging hand cream,” she said ”What I didn’t know 15 years ago was that my quest for youthful hands would lead me to an ingredient as powerful as Transformative Glass Technology. Finding this technology changed everything for me. That’s when I decided I couldn’t let my life go by without sharing this discovery.”

Sirot uses patent-pending Transformative Glass Technology to “transform the look of skin into a glass-like surface,” we are told.

“There are ingredients in these beautiful glass bottles that will amaze you,” Sirot said. “A combination of unique peptides, 3-D oat sugars and mushrooms that create the look of toned skin; even molecules based on silicium that support the appearance of collagen, volume and elasticity. It’s really natural and just so effective. The best of science and nature working together hand in hand!”

Get it: hand in hand.

“In the world of modeling and advertising, few hand models are as prolific and revered as Ellen Sirot. We’re thrilled to share her story, expertise and product with Evine customers,” Chief Merchandising Officer Michael Henry said. “We look forward to building the Sirot brand at Evine and will continue to bring customers exclusive values on the industry’s latest technologies and trends.”

Evine Live To Report Second-Quarter Results Aug. 24

August 5, 2016

Evine Live will release its second-quarter earnings Aug. 24, 2016, before the market opens, the home shopping network said Thursday.

Interim CEO Bob Rosenblatt and Tim Peterman, chief financial officer, will hold a conference call at 8:30 a.m. to review the results.

Those interested in participating in the conference call should dial 1-877-407-9039 (domestic) or 201-689-8470 (international) at least five minutes prior to the call.

The passcode is: 13641966. There will be a simultaneous audio webcast available at the following link:

A replay of the conference call will also be hosted on the company’s Investor Relations website for a limited time, which can be found at:

Paul Deasy’s Carico Lake Doesn’t Cut It For Us

July 21, 2016

We received our Evine Live Carico Lake pendant yesterday, and were eager to see what color the turquoise would be in this Paul Deasy special.

We blogged about this when we ordered the piece.

It turns out that it is a large, heavy-weight brushed silver pendant, nice work for the $177 Today’s Top Value price. However, while our pendant is green, it is the color of typical green turquoise, not the soft pistachio green that characterizes what we know as Carico Lake.

So our pendant will be going back.

We also purchased a 36-inch 4MM brushed silver beaded chain. It was a bit pricey, but it is also well-made and a bit unusual.

Also, we own several brushed silver pendants that would match and look great on it. So we think that’s a keeper.

Will Paul Deasy’s Carico Lake Turquoise Measure Up?

July 14, 2016

Will Evine Live vendor Paul Deasy let us down again? We will soon find out.

Yesterday we ordered Paul “The Gem Insider” Deasy’s Today’s Top Value, a large Southwestern-style pendant for $177.

This flower pendant came in five gemstones, namely “Sonora Beauty” turquoise, orange spiny oyster, purple spiny oyster, white buffalo and our choice, Carico Lake turquoise.

Deasy make a big deal about the Sonora beauty, which looks like Sleeping Beauty turquoise in terms of its robin-egg blue color and lack of matrix. We could care less.

We are enchanted with Carico Lake turquoise, which comes from Nevada and is a glorious green, like a soft mint or pistachio. It’s not easy to find and is pricey. We are hoping that is what our pendant looks like.

Some of the sample Carico Lake pendants were blue, not green. We certainly take Deasy’s word that his rough came from the Nevada mine. But if it is not the characteristic green of Carico Lake turquoise, WTH?

That’s like someone saying they have some Sleeping Beauty turquoise for you, and when you get it, it’s green, not the trademark blue of that stone.

We ordered a Native-American-made artisan feather pendant from Deasy a few weeks ago that came with an inset turquoise stone. We picked the one with Carico Lake. When we got it from Evine Live, it was blue, not green.

That feather pendant went back to Evine Live the next day.

We’re hoping our gemstone flower pendant doesn’t disappoint us with its Carico Lake stones.

If it does, it will also be on its way to Minnesota shortly.

Evine Live Names Chief Merchandising Officer

May 24, 2016

Evine Live has appointed QVC and HSN veteran Michael Henry as senior vice president and chief merchandising officer.

Henry joins Evine Live after serving as chief merchandising officer at Eastern Home Shopping in Taiwan, which is probably the only home shopping network that we’ve never heard of.

Prior to that, “he spent three years at QVC Italy as the merchandising, planning and programming director where he was a member of the leadership team that established QVC as the No. 1 shopping channel in the Italian market,” according to Evine Live’s press release Monday.

Henry also served as senior vice president of beauty at HSN for eight years. In addition to his merchandising experience, Henry also held multiple senior marketing roles at brands including Lancôme Inc., Yves Saint Laurent Beaute and Elizabeth Arden. He received his MBA from Columbia University.

As senior vice president and chief merchandising officer, Henry will oversee all of Evine Live’s merchandising operations, including the development of proprietary and exclusive brands which are the cornerstone of the company’s merchandising strategy.

“I could not be more thrilled to announce the addition of Michael to our leadership team,” Bob Rosenblatt, Evine Live chairman and interim CEO, said in a canned statement.

“His background in retail, and especially his 10 years spent in home shopping, will be a great asset for our organization. Michael has spent over three decades building brands and driving profitability and sales for the companies he’s worked for, and I’m excited for him to do the same at Evine Live. I look forward to the focus he will bring on furthering our company strategies of expanding our product assortment and proprietary brands.”

Henry kissed up to management quickly.

“I am delighted to be joining the team at Evine Live as we look to expand the product assortment to appeal to a growing customer base,” he said.

Evine Live’s Todd English To Open New Eatery

May 18, 2016

It looks like playboy chef, ex-HSN vendor and current Evine Live pot seller Todd English is taking another step to get his live back on track.

According to the New York Post on Tuesday, English is debuting a new restaurant, called The English, with his son at the W Hotel Downtown in Manhattan.

The eatery is replacing the BLT Bar & Grill, which closed last fall, the Post reported.

Veteran restaurateur English’s antics have included jilting his fiancee at the altar, pawing his dates in restaurants and dipping into hot tubs with half-naked women.

Best of luck!