Posts Tagged ‘Cosmetic Executive Women’

QVC, Cosmetics Execs Team Again For Cancer Benefit

April 27, 2016

QVC and Cosmetic Executive Women (CEW) are joining forces for the fourth consecutive year for “QVC and CEW Present Beauty with Benefits,” which will air on our birthday, this Thursday, at 7 p.m.

The deal is that 80 percent of the purchase price of the donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation. This week’s lineup includes products from Nars, Bobbi Brown, Clinique, Givenchy, Shiseido, bareMinerals, Algenist and Philosophy.

Wow, Nars is back! We haven’t seen it on QVC since the network wouldn’t let Lisa Robertson utter the name of one of the beauty brand’s iconic blushes: Orgasm.

But we digress. As an added bonus on Thursday, shoppers will receive a gift with purchase, which includes one full-size product and four deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag.

The broadcast will benefit Cancer and Careers, which empowers, educates and provides essential tools to people with cancer so they can thrive in the workplace. Viewers will be shown the impact that each purchase can make to the lives of those affected by cancer and industry experts will share beauty tips and tricks that will leave everyone feeling beautiful.

“Teaming up with CEW once again gives viewers the opportunity to shop for a cause, while also inspiring them to positively impact lives across the country through Cancer and Careers,” said Rachel Ungaro, QVC’s vice president of fashion and beauty merchandising.

“This initiative aligns with our charitable mission to support the success and wellness of women through the power of relationships. By working with CEW and their strong network, we aim to bring together the beauty industry to build more awareness and support for Cancer and Careers.”

To help raise awareness for this year’s broadcast, longtime friends Cindy Crawford, model and entrepreneur, and Sonia Kashuk, founder of Sonia Kashuk Beauty, teamed up for the second year in a row as the Public Service Announcements spokeswomen.

Cindy Crawford’s sister, Chris Bohnsak, and Sonia Kashuk’s daughter, Sadye Kaner, lent their support to enforce the social campaign “Better Together.”

“This simple but powerful phrase reinforces the collective goal of ‘Beauty with Benefits, which is to bring people, products and expertise together to make life better for cancer survivors on the job,” according to QVC’s press release.

QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, family member, colleague, teacher or doctor using the hashtag #BeautywithBenefits.

This year, viewers are also invited to participate in a sweepstakes that will give one shopper the chance to win every product in the broadcast for themselves and a friend of their choice.

QVC, Cosmetic Execs Team On ‘Cancers and Careers’ Benefit

April 10, 2015

For the third consecutive year, QVC and Cosmetic Executive Women (CEW) are joining forces for “QVC and CEW Present Beauty with Benefits,” a two-hour broadcast that will provide shoppers a chance to feel beautiful while giving back.

Next Thursday QVC will offer “prestige beauty brands” with 80 percent of the purchase price of donated merchandise benefiting Cancer and Careers, a charitable program of the CEW Foundation.

Beauty buffs can tune in to QVC for a wide range of products including color cosmetics, fragrance, skin care and hair care from brands including Laura Mercier, Clinique, Fresh, Shiseido, bareMinerals, Josie Maran, philosophy and many more.

As an added bonus, each shopper will receive a gift with purchase which features five deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag created especially for ” Beauty with Benefits.”

Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace. Throughout the evening, inspiring segments will showcase those who have benefited from the many resources provided by Cancers and Careers.

Viewers will be shown the impact that each purchase can make on the lives of those affected by cancer, and industry experts will share beauty tips and tricks that are guaranteed to leave everyone feeling beautiful.

“QVC is dedicated to supporting our ongoing commitment to promote the success and wellness of women through the power of relationships,” said Ken O’Brien, senior vice president of merchandising for QVC. “Teaming up with CEW once again this year for ‘Beauty with Benefits’ will help us inspire viewers to positively impact lives across the country through Cancer and Careers.”

In support of the broadcast, QVC also launched a social campaign with the theme of “Better Together.” This simple but powerful phrase reinforces the collective goal of “Beauty with Benefits,” which is to bring people, products and expertise together to make life better for cancer survivors on the job.

QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, colleague, parent, teacher, doctor, grandparent, etc. Using the hashtag #BeautywithBenefits, viewers can share who they are better together with.

The social campaign will be promoted across social platforms including Facebook, Twitter, Pinterest, Instagram, QVC Community and Google+.

To help raise awareness for ” Beauty with Benefits,” longtime friends model and entrepreneur Cindy Crawford and makeup artist and entrepreneur Sonia Kashuk united their passions for beauty and appeared in both the print and television public service announcements for the broadcast.

Cindy Crawford, Sonia Kashuk To Do QVC Cancer Benefit PSAs

March 21, 2015

Glamor pusses Cindy Crawford (and fellow Northwestern grad) makeup artist Sonia Kashuk will be appearing in both a print and television public service announcement for “QVC and CEW Present Beauty with Benefits,” the home shopping network said last week.

http://www.qvc.com/PressRelease.content.html?press=cp_press_031715_BeautyWithBenefits.endpress

QVC and Cosmetic Executive Women (CEW) are again teaming up for a two-hour live charitable broadcast to provide shoppers with a special opportunity to feel beautiful while giving back.

“QVC and CEW Present Beauty with Benefits” will April 15 and feature beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran and philosophy.

“Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits,” Ken O’Brien, QVC’s senior vice president of merchandising, said in a canned statement. “We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference.”

During the event, customers can shop from a selection of cosmetics, fragrance, skin-care and hair-care products, and 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer.

Since 2013, “QVC and CEW Present Beauty with Benefits” has generated $2.2 million to benefit Cancer and Careers.

“Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention,” Crawford said in a statement. “That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people’s lives.”

“As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits,” added Kashuk. “It’s wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many.”

Actress Tiffani Thiessen To Appear In QVC Cancer PSAs

March 27, 2014

Actress Tiffani Thiessen is appearing in both print and TV spots for QVC’s charitable event in conjunction with Cosmetic Executive, the home shopping network said Wednesday.

“QVC and CEW Present Beauty with Benefits” is a two-hour live charitable broadcast that will air April 17 at 8 p.m. QVC viewers will be able to shop a selection of products from 19 beauty brands including bareMinerals, Fresh and Philosophy.

Tiffani Thiessen

Tiffani Thiessen

For this initiative, 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by the Cosmetic Executive Women foundation.

“Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace,” according to QVC’s press release.

“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women through the power of relationships,” QVC CEO Claire Watts said in a canned statement. “We’re excited to bring the beauty industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater awareness for Cancer and Careers.”

The event will focus on the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause.

“Cancer in the workplace is so prevalent yet it’s an issue that rarely gets discussed,” Thiessen said in a statement. “I am excited to work with QVC and CEW to support such a worthy cause. I love that I get to use a fun thing like makeup to shed light on such a powerful message.”

In 2013, “QVC and CEW Present Beauty with Benefits” generated more than $984,000 to benefit Cancer and Careers. Sweet.

“We are so pleased to have Tiffani support Beauty with Benefits,” CEW President Carlotta Jacobson said in a statement. “We are confident that her positive energy will inspire people to get involved.”

QVC, Cosmetic Executive Women Launching Charitable Cancer Beauty Initiative

April 23, 2013

QVC is partnering with Cosmetic Executive Women Thursday with a program whose net proceeds will benefit Cancer and Careers, a program of the CEW Foundation that supports men and women balancing work and cancer, the home shopping network said Monday.

The two-hour broadcast, “QVC and CEW Present Beauty with Benefits,” will feature more than 15 prestige beauty brands across categories and price points. It will air at 9 p.m. Thursday.

The event aims to will highlight the philanthropic efforts of the beauty industry while giving viewers a chance to support a worthy cause through a multiplatform shopping experience.

“From color cosmetics and fragrance to skin and hair care products, various products from select brands such as bareMinerals, tarte, StriVectin and Mally Beauty will be offered,” QVC said in its press release.

Laura Geller with fellow QVC vendor Suze Orman

Laura Geller with fellow QVC vendor Suze Orman

As added incentives, QVC is offering a gift with purchase that consists of beauty samples from participating brands, and shipping and handling will be offered at no charge.

“Beauty with Benefits reflects QVC’s ongoing commitment to support the success and wellness of women through the power of relationships,” QVC U.S. CEO Claire Watts said in a canned statement. “We’re thrilled to bring the beauty industry together to give consumers the opportunity to shop for a cause on April 25, while increasing awareness of the resources provided by Cancer and Careers.”

Throughout the evening, viewers will be informed of the impact each purchase can make in the lives of men and women affected by cancer. Unique content created for the show is scheduled to include inspiring segments featuring those who benefited from Cancer and Careers along with an interview with CEW President Carlotta Jacobson.

Plus, industry experts and QVC regulars, including Laura Geller, founder of Laura Geller Beauty and Chaz Dean, creator of WEN Hair and Body Care, will share beauty tips guaranteed to make everyone look and feel good.

“I am so pleased to see CEW and QVC coming together for the first ever Beauty with Benefits show,” Geller said in her canned statement. “As a longtime supporter of Cancer and Careers, I have always believed that if beauty companies could join efforts to give back, we could make a significant impact. It not only feels good to educate women on how they can look better, but it feels even more empowering when you know you are personally helping to make a difference.”

To build further awareness for Cancer and Careers and the broadcast, QVC will optimize its social media efforts through an Instagram campaign.

For the first 500 photos tagged with the hashtag #beautywithbenefits, QVC will make a donation to Cancer and Careers. QVC plans to promote the event through additional platforms including Facebook, Twitter, Pinterest and Google+.

Additionally, actress Regina King (love her in “Southland”) is supporting the initiative as the “QVC and CEW Present Beauty with Benefits” PSA spokesperson.