Posts Tagged ‘Ken O’Brien’

QVC Announces Its Black Friday, Holiday Offerings

November 6, 2015

QVC unveiled its Black Friday and holiday plans Thursday.

Here they are:

QVC Inspires And Delights This Holiday Season With More Must-Have Gifts, Special Deals, And Festive Entertaining Ideas

“Find What You Love, Love What You Find” on TV, at and on QVC’s Mobile and Tablet Apps

WEST CHESTER, Pa., Nov. 5, 2015 /PRNewswire/ — QVC, the global leader in video and ecommerce retail, is the ultimate gift destination this holiday season, offering a curated assortment of new and unique gift ideas, based on the season’s must-have trends and classic finds. With expanded holiday programming, special events and video content providing entertainment and decor inspiration and tips, customers can celebrate the spirit of the holidays with QVC all season long.

Shoppers will find gift inspiration in hot categories like health and fitness, beauty devices, kitchen electrics and gadgets, cold weather apparel and accessories, holiday desserts and treats, and practical items with flair. With easily “giftable” items like pre-boxed, ready-to-give products, break-apart gift sets and bundles, QVC enables stress-free gift giving for everyone on a shopper’s list. To add extra joy to holiday activities, customers can tune in for home decorating, entertaining and cooking ideas, and how-tos from QVC hosts and personalities on air, online and across social platforms throughout the season.

“This season, we’re excited to bring you inspiring ways to make your holiday entertaining and festivities easy and fun, along with gift ideas from great brands, all at great values,” said Ken O’Brien, senior vice president of merchandising, QVC. “With more gift programming, special events, curated gift lists and holiday content than any year prior, come visit QVC to be delighted and discover what’s new all season long!”

The Best Black Friday Yet!

The season’s biggest shopping day just got bigger, with a full month of programming dedicated to making holiday shopping more fun and affordable. Customers can shop for the brands topping their lists, and keep checking back on air and online for special surprises they won’t want to miss! Black Friday programming will include:

Our Best Black Friday™ – A Month of Holiday Deals – Throughout the month of November, QVC will have special offers on all gifts featured on-air during select shows. Customers can also visit and QVC apps to access all Best Black Friday special offers.

Countdown to Christmas® – On November 6, 13, and 20, QVC will have some of the best in beauty, jewelry, fashion and accessories, food, decor and more on air, online and on the QVC apps.

Our Best Black Friday™ Sale – From midnight ET on Thanksgiving Day to 11:59 p.m. ET on Cyber Monday, QVC’s Today’s Special Value® items can be purchased with free standard shipping and handling, offering shoppers added savings.

Exciting Launches and New Collections!

Just in time for the holidays, iconic women’s wear brand Halston debuted its H by Halston collection of sophisticated and stylish designs for today’s modern woman exclusively on QVC. The collection features chic apparel, including luxurious knits, pants, dresses and jumpsuits. Accessories and footwear complete the look, with leather bucket bags, sophisticated pumps and classic boots. Ranging in price from approximately $30 to $330, these items are perfect for the fashionista on a holiday shopping list.

Also new this holiday season, Internet teen sensation Bethany Mota debuted her signature collection of laid-back, effortlessly cool fashion clothing, Bethany Mota, on QVC on October 5. Designed in partnership with Aeropostale, the apparel and accessories line includes stylish holiday-themed sweaters, leggings, pajamas, hats and scarves, perfect for gifting at just under $50.

Ahead of its big-screen debut, QVC celebrated The Peanuts Movie with special programming on October 30. An assortment of Peanuts collectibles, officially licensed toys, and more of Charles Schulz’s beloved characters, are available on, while supplies last.

Ellen DeGeneres is back for her second holiday season, bringing along her unique style and design sense with ED On Air, her seasonal collection created especially for QVC. Customers can tune in on November 13 at 9 p.m. ET to watch Ellen be “AnimatED. UnscriptED. UnexpectED” and shop from her festive selection of decorative accents, gift ideas, holiday trim and entertaining items.

Festive Events and Inspiration All Season Long!

To keep customers inspired throughout the season, QVC’s one-of-a-kind holiday programming will feature our celebrated hosts and special celebrity partners sharing their favorite gift ideas and holiday entertaining tips:

David Venable of In the Kitchen with David® will help fellow foodies prep for the best of holiday cooking with slow cooker recipes, ideas for make-ahead meals and inspiration for the ultimate Thanksgiving feast.

Jill Bauer of Holidays with Jill Bauer® will share simple yet elegant ideas and inspiration for decorating this season as well as thoughtful gifts for every budget. will feature an interactive Gift Guide™ showcasing gifting recommendations, do-it-yourself projects, ideas for entertaining and last minute holiday “hacks.” Within the guide, customers can watch videos with quick and helpful how-tos, such as how to make the perfect gingerbread house or ideas for hosting a holiday brunch.

Expanded Variety of New Must-Haves and Classic Favorites!
Customers will discover a greater assortment of new items sure to be on everyone’s wish lists, like Star Wars collectibles, personal care and fitness gadgets, gaming bundles and more. Products from favorite QVC brands will also be featured, like Isaac Mizrahi’s ultra-luxe cashmere sweaters, Cuddlduds’ fashionable loungewear, premium leather goods from Dooney & Bourke, and beauty bundles from popular brands like bareMinerals®, Josie Maran and tarte.

Customers can shop with confidence with QVC’s extended return policy. Gifts purchased between now and December 23, 2015 at noon ET may be returned for a refund of the purchase price, minus the original shipping and handling and return label fee, until January 31, 2016.

New Digital Features!

New for 2015, QVC customers can find gift inspiration directly through the QVC for Apple TV® app, where they can make purchases with just a click of their remote, and the QVC for Apple Watch® app, where they can browse items, see the item currently on air and view QVC’s daily deal – the Today’s Special Value® – with a glance at their wrist. QVC has also introduced new mobile features, including a more easy-to-navigate design, offering a streamlined experience across platforms, and a “buy button” that allows for effortless shopping with the tap of a finger.

In addition to Facebook, Twitter and Instagram, customers can now engage with QVC on Snapchat for a more interactive experience. Users can follow QVCSnaps for the latest deals and holiday promotions.


Country Music Star Jennifer Nettles Doing QVC Jewelry Line

June 28, 2015

Country star Jennifer Nettles is collaborating with American West Jewelry to debut a collection on QVC July 5, according to the network. And showing our ignorance of the Nashville sound, we have never heard of her!

The jewelry line will offer designs that combine sterling silver, brass, leather and suede with gemstones. Nettles will be on the air presenting the collection and sharing her inspirations for the design of the pieces.

Jennifer Nettles

Jennifer Nettles

“We are thrilled for the debut of this unique collaboration featuring American West Jewelry and Jennifer Nettles,” QVC Senior Vice President of Merchandising Ken O’Brien said in a canned statement. “Jennifer is such a powerful voice in the entertainment world and we are looking forward to offering both country music fans and jewelry lovers alike the chance to experience the collection.”

The QVC press release says:

The Grammy, CMA and ACM award-winning singer and songwriter infuses her personal style throughout the line. The eclectic and bohemian-chic pieces include necklaces, rings, bracelets and earrings which range in price from approximately $50 to $349.

“I love reaching people through my music, but I can’t tell you how excited I am to be able to share my passion for jewelry with the QVC audience,” Nettles said in her canned statement. “I enjoy accessorizing my own wardrobe on a daily basis and I cannot wait for people to experience all of the fun this line has to offer.”

We like her “Believe” pendant.$uslarge$

Here’s her bio from QVC’s website:

Jennifer Nettles is one of the most popular singer-songwriters in music today. Since Sugarland exploded onto the music scene in 2004, they have worldwide sales of over 14 million albums and singles to date, have achieved eight #1 singles & have won numerous awards including trophies from the Grammys, AMAs, ACM Awards, CMT Music Awards & CMA Awards.

Nettles has won five ASCAP awards for her songwriting abilities, and in 2008 individually received a Grammy Award, ACM Award & CMA Award for penning the emotionally charged, platinum-selling hit Stay. At the 2009 ACM Awards, Nettles was honored with the Crystal Milestone Award for being the first female artist to be the solo songwriter on an ACM Song of the Year winner since 1972.

In 2014, Nettles enlisted the help of esteemed producer Rick Rubin to release her highly anticipated debut solo album That Girl which went to #1 on the country charts. The album was recorded at the famous Shangri-La Studios in Malibu, California.

In February of 2015, Nettles made her Broadway debut to rave reviews as Roxy Hart in the Tony Award-Winning record-breaking musical Chicago.

Nettles has been seen all over the media spectrum, with performances ranging from President Barack Obama’s inauguration celebration to Oprah, Good Morning America, Ellen, The Tonight Show with Jay Leno & CNN Heroes, as well as on the cover of Redbook Magazine among others. Her fans have grown to expect Nettles to deliver memorable, heartfelt performances both individually & with surprise duet partners.

At the 2007 AMAs, Beyonce joined Sugarland on stage for a countrified version of her hit single, Irreplaceable. Two years later, at The Kennedy Center Honors, Nettles paid tribute to icon Bruce Springsteen, covering Glory Days & I’m On Fire with Ben Harper.

In 2010, Nettles, Katy Perry & Keri Hilson opened VH1 Divas: Salute The Troops with a playful & sexy reprise of the WWII-era hit Boogie-Woogie Bugle Boy & also treated fans to a show-stopping performance of You and I with Lady Gaga at the 2011 Grammy Nominations Live concert. Most recent duets include the 2014 CMT performance of All of Me with John Legend, as well as an incredible rendition of Let It Go with Idina Menzel.

QVC, Cosmetic Execs Team On ‘Cancers and Careers’ Benefit

April 10, 2015

For the third consecutive year, QVC and Cosmetic Executive Women (CEW) are joining forces for “QVC and CEW Present Beauty with Benefits,” a two-hour broadcast that will provide shoppers a chance to feel beautiful while giving back.

Next Thursday QVC will offer “prestige beauty brands” with 80 percent of the purchase price of donated merchandise benefiting Cancer and Careers, a charitable program of the CEW Foundation.

Beauty buffs can tune in to QVC for a wide range of products including color cosmetics, fragrance, skin care and hair care from brands including Laura Mercier, Clinique, Fresh, Shiseido, bareMinerals, Josie Maran, philosophy and many more.

As an added bonus, each shopper will receive a gift with purchase which features five deluxe samples from participating brands in a Sonia Kashuk-designed cosmetic bag created especially for ” Beauty with Benefits.”

Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace. Throughout the evening, inspiring segments will showcase those who have benefited from the many resources provided by Cancers and Careers.

Viewers will be shown the impact that each purchase can make on the lives of those affected by cancer, and industry experts will share beauty tips and tricks that are guaranteed to leave everyone feeling beautiful.

“QVC is dedicated to supporting our ongoing commitment to promote the success and wellness of women through the power of relationships,” said Ken O’Brien, senior vice president of merchandising for QVC. “Teaming up with CEW once again this year for ‘Beauty with Benefits’ will help us inspire viewers to positively impact lives across the country through Cancer and Careers.”

In support of the broadcast, QVC also launched a social campaign with the theme of “Better Together.” This simple but powerful phrase reinforces the collective goal of “Beauty with Benefits,” which is to bring people, products and expertise together to make life better for cancer survivors on the job.

QVC viewers, with or without a direct connection to cancer, will be encouraged to post about someone who makes life better for them, whether it is a friend, colleague, parent, teacher, doctor, grandparent, etc. Using the hashtag #BeautywithBenefits, viewers can share who they are better together with.

The social campaign will be promoted across social platforms including Facebook, Twitter, Pinterest, Instagram, QVC Community and Google+.

To help raise awareness for ” Beauty with Benefits,” longtime friends model and entrepreneur Cindy Crawford and makeup artist and entrepreneur Sonia Kashuk united their passions for beauty and appeared in both the print and television public service announcements for the broadcast.

Outdoor Decor Scott Brothers Head To QVC

March 28, 2015

Well, QVC says they have had four hit TV shows, but we’ve never heard of them. That must be because we avoid any home design programs like the plague.

But for those in the know, Jonathan and Drew Scott, “recognized worldwide for their real estate and design expertise,” are coming to QVC next week.

Their line of outdoor furnishings and accessories, Scott Living, will be on the air Tuesday at 10 p.m.

“Jonathan and Drew are famous for their ability to transform any living space into a dream dwelling,” Ken O’Brien, QVC’s senior vice president of merchandising, said in a canned statement. “We hope viewers will be inspired by the expert tips the brothers have to offer and seize the opportunity to update or refresh their outdoor spaces, just in time for spring.”

The press release says:

A combination of quality, style, versatility and affordability, the Scott Living collection has something to offer for design pros and novices alike. With products ranging from traditional to contemporary, the collection features an assortment of patio furniture, lanterns and lamps, decorative planters and more guaranteed to complement any style and space, with items perfect for all budgets.

“Helping fans turn their dream homes into reality is something we’re very passionate about,” Jonathan said.

“We are excited to unveil our collection on QVC and share our knowledge and experience with millions of viewers across the country,” added Drew Scott.

Since we don’t have an outdoor space to decorate, we’ll be watching “Chicago Fire” next Tuesday.

Cindy Crawford, Sonia Kashuk To Do QVC Cancer Benefit PSAs

March 21, 2015

Glamor pusses Cindy Crawford (and fellow Northwestern grad) makeup artist Sonia Kashuk will be appearing in both a print and television public service announcement for “QVC and CEW Present Beauty with Benefits,” the home shopping network said last week.

QVC and Cosmetic Executive Women (CEW) are again teaming up for a two-hour live charitable broadcast to provide shoppers with a special opportunity to feel beautiful while giving back.

“QVC and CEW Present Beauty with Benefits” will April 15 and feature beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran and philosophy.

“Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits,” Ken O’Brien, QVC’s senior vice president of merchandising, said in a canned statement. “We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference.”

During the event, customers can shop from a selection of cosmetics, fragrance, skin-care and hair-care products, and 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer.

Since 2013, “QVC and CEW Present Beauty with Benefits” has generated $2.2 million to benefit Cancer and Careers.

“Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention,” Crawford said in a statement. “That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people’s lives.”

“As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits,” added Kashuk. “It’s wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many.”

QVC Promotes Ken O’Brien To Senior Vice President Of Merchandising

November 8, 2014

It looks like the other shoe may have dropped in terms of filling the duties of former QVC U.S. President Claire Watts.

The No. 1 home shopping network Ken O’Brien to the position of senior vice president of merchandising. O’Brien is responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.

O’Brien’s elevation follows QVC’s promotion last month of Mary Campbell to the executive vice president of U.S. Commerce Platforms. She is responsible for guiding the strategic direction of the company’s TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

And both these promotions follow the abrupt departure of Watts. When Campbell was promoted, we suggested that she was perhaps Watts’ replacement. But someone pointed out that Campbell did not have Watts’ merchandising responsibilities. Perhaps O’Brien will take on that role.

O’Brien will continue to report to Doug Howe, executive vice president of merchandising and planning of QVC U.S.

“At QVC, we curate an ever-changing mix of high-quality products, brought to life through storytelling by our hosts, product experts, celebrities, entrepreneurs and business owners,” Howe said in a canned statement. “With Ken’s solid track record of driving strong results, QVC will continue to bring the joy of discovery to millions of homes by offering brands that surprise and inspire our customers.”

Here’s the blurb on O’Brien:

Since joining QVC in 2000, O’Brien has held merchandising roles of increasing responsibility. In his most recent role as Vice President of Merchandising, he helped drive growth in QVC’s home products category by leading the merchandising strategy for QVC’s line-up of household, kitchen and cooking products.

Prior to that, as the Director of Merchandising for home products, O’Brien created strategies to elevate QVC’s kitchen electric and gift areas by introducing new brands, concepts and categories. He was also instrumental in developing QVC’s brand acquisition strategy for home products, by procuring and introducing notable household names, such as Keurig, Dyson and Vitamix.

‘Barefoot Contessa’ Ina Garten Heads To QVC Sunday

September 25, 2014

Best-selling cookbook author Ina Garten is coming to QVC Sunday to hawk her newest tome, “Make It Ahead,” on “In the Kitchen with David,” the network said Wednesday.

Viewers will have the opportunity to order Garten’s new cookbook more than four weeks in advance of its release date.

“Ina is one of the most well-known figures in the culinary industry,” said Ken O’Brien, QC’s senior vice president of merchandising. “We are thrilled to offer her new cookbook in advance of its release, and we feel confident that our viewers will be just as excited as we are to welcome Ina into the QVC family”

Garten’s “Make It Ahead” features 88 recipes such as Wild Mushroom and Farro Soup, Braised Red Cabbage with Pancetta, and Leek and Ham Empanadas.

Her culinary career began in 1999 with the release of “The Barefoot Contessa Cookbook,” which quickly became a best-seller. Seven successful cookbooks soon followed, as did her popular program on Food Network, “Barefoot Contessa.”

‘Project Runway’ Tim Gunn Debuts QVC Bedding Line

September 23, 2014

“Project Runway” co-host and mentor Tim Gunn is coming to QVC with a bedding and bath line this Friday. It will be offered exclusively through the home shopping network QVC until November.

“The Tim Gunn Collection is designed with a variety of fabrics, classic prints and patterns, intricate details and exquisite colors,” QVC said in a press release Monday. “Ranging in price from $35 to $250, the line includes bedding ensembles, decorative accent pillows, sheet sets, a shower curtain and even luxurious pet beds personalized with a pet-friendly play on Gunn’s famous catchphrase ‘Make it Work.'”

In addition to “Project Runway,” Gunn is host of the “Project Runway” spinoff “Under the Gunn.”

He is former chief creative officer at Liz Claiborne Inc., a best-selling author and an educator and former chairman of the fashion design department at the Parsons School.

“Tim’s eye for style and passion for great design can be seen in anything he touches,” said Ken O’Brien, QVC senior vice president of merchandising. “The Tim Gunn Collection brings high quality home decor to our customers at affordable prices.”